Holdings: The fast forward MBA pocket reference

The fast forward MBA pocket reference: [quick tips, speedy solutions, cutting-edge ideas]

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Bibliographic Details
Main Author:	Argenti, Paul A. (Author)
Format:	Book
Language:	English
Published:	New York Wiley 2002
Edition:	2. ed.
Series:	The fast forward MBA series The portable MBA
Subjects:	Industrial management > Handbooks, manuals, etc
Online Access:	Publisher description Table of contents Inhaltsverzeichnis
Physical Description:	XVI, 352 S. graph. Darst.
ISBN:	0471222828

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MARC


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Record in the Search Index

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adam_text	INTRODUCTION xv CHAPTER 1-STRATEGY 1 Case Example: Redds Fun Park, Hatsville, Texas 2 Understanding the Customer 6 The BCG Matrix 7 Competitor Analysis 9 Implementing a Strategy 12 Strategic Intent 14 Summary 17 Internet Resources 18 Strategic Management Critical Reference Materials 18 CHAPTER 2—COMMUNICATION 23 Management Communication 24 Communication Strategy 24 Managerial Writing 30 Cross-Cultural Communication 36 Corporate Communication 38 Functions within the Discipline of Corporate Communication 45 Summary 48 Internet Resources 49 Communication Critical Reference Materials 49 xi CHAPTER 3—MARKETING 53 The Customer 54 The Buying Process 55 Customer Retention 58 Customer Satisfaction 58 Customer Relationship Management 61 Market Segmentation 61 The Product 62 Summary 76 Internet Resources 77 Marketing Critical Reference Materials 77 CHAPTER 4—ORGANIZATIONAL BEHAVIOR 81 Individual Level of Analysis—Managing Individuals 82 Group Level of Analysis 96 Organizational Level of Analysis 103 Summary 108 Internet Resources 108 Organizational Behavior Critical Reference Materials 109 CHAPTER 5—ECONOMICS 113 Macroeconomics 113 Leading Economic Indicators 114 The Federal Reserve Bank System 118 Microeconomics 122 Summary 128 Internet Resources 129 Economics Critical Reference Materials 129 CHAPTER 6—ACCOUNTING 133 Types of Accounting 133 Managerial Accounting 134 Financial Accounting 139 Financial Statement Analysis 155 Uses and Limitations of Ratio Analysis 168 Summary 170 Internet Resources 170 Accounting Critical Reference Materials 171 CHAPTER 7—FINANCE 175 Financial Goals of the Modern Corporation 177 What Is Financial Management? 178 The Role of the Modern Financial Manager 184 Management Decisions and Shareholder Value 187 A Basic Methodology for Measuring Value 192 Recent Innovations in Applied Value Measurement 195 Summary 200 Internet Resources 201 Finance Critical Reference Materials 201 CHAPTER 8—ENTREPRENEURSHIP 205 The Entrepreneurial Profile 206 Entrepreneurial Opportunities 207 Business Plans 210 Sources of Financing 212 Business Forms 215 Summary 216 Internet Resources 217 Entrepreneurship Critical Reference Materials 217 CHAPTER 9—INTERNATIONAL BUSINESS 219 The Global Marketplace 220 The Competitive Advantages Needed for Global Competition 220 The Determinants of National Advantage Model 222 Opportunities Associated with a Global Approach- Joint Ventures 223 The Backlash Against Globalization 228 Summary 229 Internet Resources 230 International Business Critical Reference Materials 230 CHAPTER 10-THE JOB SEARCH 233 First, a Coherent Career Plan 235 Establishing a Career Plan 235 The Online Search 237 Resume Writing for Success 237 Basic Resume Organization 238 x»i Resume Types 240 Resume Red Flags 242 Now That It s Done . . . Posting a Resume on the Internet 245 Networking 246 Interview 247 What If You Don t Get the Job—What Next? 253 Summary 254 Internet Resources 255 Job Search Critical Reference Materials 256 KEY CONCEPTS 259 NOTES 341 INDEX 345 xiv
adam_txt	INTRODUCTION xv CHAPTER 1-STRATEGY 1 Case Example: Redds Fun Park, Hatsville, Texas 2 Understanding the Customer 6 The BCG Matrix 7 Competitor Analysis 9 Implementing a Strategy 12 Strategic Intent 14 Summary 17 Internet Resources 18 Strategic Management Critical Reference Materials 18 CHAPTER 2—COMMUNICATION 23 Management Communication 24 Communication Strategy 24 Managerial Writing 30 Cross-Cultural Communication 36 Corporate Communication 38 Functions within the Discipline of Corporate Communication 45 Summary 48 Internet Resources 49 Communication Critical Reference Materials 49 xi CHAPTER 3—MARKETING 53 The Customer 54 The Buying Process 55 Customer Retention 58 Customer Satisfaction 58 Customer Relationship Management 61 Market Segmentation 61 The Product 62 Summary 76 Internet Resources 77 Marketing Critical Reference Materials 77 CHAPTER 4—ORGANIZATIONAL BEHAVIOR 81 Individual Level of Analysis—Managing Individuals 82 Group Level of Analysis 96 Organizational Level of Analysis 103 Summary 108 Internet Resources 108 Organizational Behavior Critical Reference Materials 109 CHAPTER 5—ECONOMICS 113 Macroeconomics 113 Leading Economic Indicators 114 The Federal Reserve Bank System 118 Microeconomics 122 Summary 128 Internet Resources 129 Economics Critical Reference Materials 129 CHAPTER 6—ACCOUNTING 133 Types of Accounting 133 Managerial Accounting 134 Financial Accounting 139 Financial Statement Analysis 155 Uses and Limitations of Ratio Analysis 168 Summary 170 Internet Resources 170 Accounting Critical Reference Materials 171 CHAPTER 7—FINANCE 175 Financial Goals of the Modern Corporation 177 What Is Financial Management? 178 The Role of the Modern Financial Manager 184 Management Decisions and Shareholder Value 187 A Basic Methodology for Measuring Value 192 Recent Innovations in Applied Value Measurement 195 Summary 200 Internet Resources 201 Finance Critical Reference Materials 201 CHAPTER 8—ENTREPRENEURSHIP 205 The Entrepreneurial Profile 206 Entrepreneurial Opportunities 207 Business Plans 210 Sources of Financing 212 Business Forms 215 Summary 216 Internet Resources 217 Entrepreneurship Critical Reference Materials 217 CHAPTER 9—INTERNATIONAL BUSINESS 219 The Global Marketplace 220 The Competitive Advantages Needed for Global Competition 220 The Determinants of National Advantage Model 222 Opportunities Associated with a Global Approach- Joint Ventures 223 The Backlash Against Globalization 228 Summary 229 Internet Resources 230 International Business Critical Reference Materials 230 CHAPTER 10-THE JOB SEARCH 233 First, a Coherent Career Plan 235 Establishing a Career Plan 235 The Online Search 237 Resume Writing for Success 237 Basic Resume Organization 238 x»i Resume Types 240 Resume Red Flags 242 Now That It's Done . . . Posting a Resume on the Internet 245 Networking 246 Interview 247 What If You Don't Get the Job—What Next? 253 Summary 254 Internet Resources 255 Job Search Critical Reference Materials 256 KEY CONCEPTS 259 NOTES 341 INDEX 345 xiv
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spelling	Argenti, Paul A. Verfasser aut The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti 2. ed. New York Wiley 2002 XVI, 352 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The fast forward MBA series The portable MBA Industrial management -- Handbooks, manuals, etc http://www.loc.gov/catdir/description/wiley036/2002511949.html Publisher description http://www.loc.gov/catdir/toc/fy032/2002511949.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016848588&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Argenti, Paul A. The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Industrial management -- Handbooks, manuals, etc
title	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas]
title_auth	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas]
title_exact_search	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas]
title_exact_search_txtP	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas]
title_full	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti
title_fullStr	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti
title_full_unstemmed	The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti
title_short	The fast forward MBA pocket reference
title_sort	the fast forward mba pocket reference quick tips speedy solutions cutting edge ideas
title_sub	[quick tips, speedy solutions, cutting-edge ideas]
topic	Industrial management -- Handbooks, manuals, etc
topic_facet	Industrial management -- Handbooks, manuals, etc
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