The fast forward MBA pocket reference: [quick tips, speedy solutions, cutting-edge ideas]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2002
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The fast forward MBA series
The portable MBA |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | XVI, 352 S. graph. Darst. |
| ISBN: | 0471222828 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804138172997697536 |
|---|---|
| adam_text | INTRODUCTION xv
CHAPTER 1-STRATEGY 1
Case Example: Redds Fun Park, Hatsville, Texas 2
Understanding the Customer 6
The BCG Matrix 7
Competitor Analysis 9
Implementing a Strategy 12
Strategic Intent 14
Summary 17
Internet Resources 18
Strategic Management Critical Reference Materials 18
CHAPTER 2—COMMUNICATION 23
Management Communication 24
Communication Strategy 24
Managerial Writing 30
Cross-Cultural Communication 36
Corporate Communication 38
Functions within the Discipline of Corporate
Communication 45
Summary 48
Internet Resources 49
Communication Critical Reference Materials 49
xi
CHAPTER 3—MARKETING 53
The Customer 54
The Buying Process 55
Customer Retention 58
Customer Satisfaction 58
Customer Relationship Management 61
Market Segmentation 61
The Product 62
Summary 76
Internet Resources 77
Marketing Critical Reference Materials 77
CHAPTER 4—ORGANIZATIONAL BEHAVIOR 81
Individual Level of Analysis—Managing Individuals 82
Group Level of Analysis 96
Organizational Level of Analysis 103
Summary 108
Internet Resources 108
Organizational Behavior Critical Reference
Materials 109
CHAPTER 5—ECONOMICS 113
Macroeconomics 113
Leading Economic Indicators 114
The Federal Reserve Bank System 118
Microeconomics 122
Summary 128
Internet Resources 129
Economics Critical Reference Materials 129
CHAPTER 6—ACCOUNTING 133
Types of Accounting 133
Managerial Accounting 134
Financial Accounting 139
Financial Statement Analysis 155
Uses and Limitations of Ratio Analysis 168
Summary 170
Internet Resources 170
Accounting Critical Reference Materials 171
CHAPTER 7—FINANCE 175
Financial Goals of the Modern Corporation 177
What Is Financial Management? 178
The Role of the Modern Financial Manager 184
Management Decisions and Shareholder Value 187
A Basic Methodology for Measuring Value 192
Recent Innovations in Applied Value Measurement 195
Summary 200
Internet Resources 201
Finance Critical Reference Materials 201
CHAPTER 8—ENTREPRENEURSHIP 205
The Entrepreneurial Profile 206
Entrepreneurial Opportunities 207
Business Plans 210
Sources of Financing 212
Business Forms 215
Summary 216
Internet Resources 217
Entrepreneurship Critical Reference Materials 217
CHAPTER 9—INTERNATIONAL BUSINESS 219
The Global Marketplace 220
The Competitive Advantages Needed for Global
Competition 220
The Determinants of National Advantage Model 222
Opportunities Associated with a Global Approach-
Joint Ventures 223
The Backlash Against Globalization 228
Summary 229
Internet Resources 230
International Business Critical Reference Materials 230
CHAPTER 10-THE JOB SEARCH 233
First, a Coherent Career Plan 235
Establishing a Career Plan 235
The Online Search 237
Resume Writing for Success 237
Basic Resume Organization 238
x»i
Resume Types 240
Resume Red Flags 242
Now That It s Done . . . Posting a Resume
on the Internet 245
Networking 246
Interview 247
What If You Don t Get the Job—What Next? 253
Summary 254
Internet Resources 255
Job Search Critical Reference Materials 256
KEY CONCEPTS 259
NOTES 341
INDEX 345
xiv
|
| adam_txt |
INTRODUCTION xv
CHAPTER 1-STRATEGY 1
Case Example: Redds Fun Park, Hatsville, Texas 2
Understanding the Customer 6
The BCG Matrix 7
Competitor Analysis 9
Implementing a Strategy 12
Strategic Intent 14
Summary 17
Internet Resources 18
Strategic Management Critical Reference Materials 18
CHAPTER 2—COMMUNICATION 23
Management Communication 24
Communication Strategy 24
Managerial Writing 30
Cross-Cultural Communication 36
Corporate Communication 38
Functions within the Discipline of Corporate
Communication 45
Summary 48
Internet Resources 49
Communication Critical Reference Materials 49
xi
CHAPTER 3—MARKETING 53
The Customer 54
The Buying Process 55
Customer Retention 58
Customer Satisfaction 58
Customer Relationship Management 61
Market Segmentation 61
The Product 62
Summary 76
Internet Resources 77
Marketing Critical Reference Materials 77
CHAPTER 4—ORGANIZATIONAL BEHAVIOR 81
Individual Level of Analysis—Managing Individuals 82
Group Level of Analysis 96
Organizational Level of Analysis 103
Summary 108
Internet Resources 108
Organizational Behavior Critical Reference
Materials 109
CHAPTER 5—ECONOMICS 113
Macroeconomics 113
Leading Economic Indicators 114
The Federal Reserve Bank System 118
Microeconomics 122
Summary 128
Internet Resources 129
Economics Critical Reference Materials 129
CHAPTER 6—ACCOUNTING 133
Types of Accounting 133
Managerial Accounting 134
Financial Accounting 139
Financial Statement Analysis 155
Uses and Limitations of Ratio Analysis 168
Summary 170
Internet Resources 170
Accounting Critical Reference Materials 171
CHAPTER 7—FINANCE 175
Financial Goals of the Modern Corporation 177
What Is Financial Management? 178
The Role of the Modern Financial Manager 184
Management Decisions and Shareholder Value 187
A Basic Methodology for Measuring Value 192
Recent Innovations in Applied Value Measurement 195
Summary 200
Internet Resources 201
Finance Critical Reference Materials 201
CHAPTER 8—ENTREPRENEURSHIP 205
The Entrepreneurial Profile 206
Entrepreneurial Opportunities 207
Business Plans 210
Sources of Financing 212
Business Forms 215
Summary 216
Internet Resources 217
Entrepreneurship Critical Reference Materials 217
CHAPTER 9—INTERNATIONAL BUSINESS 219
The Global Marketplace 220
The Competitive Advantages Needed for Global
Competition 220
The Determinants of National Advantage Model 222
Opportunities Associated with a Global Approach-
Joint Ventures 223
The Backlash Against Globalization 228
Summary 229
Internet Resources 230
International Business Critical Reference Materials 230
CHAPTER 10-THE JOB SEARCH 233
First, a Coherent Career Plan 235
Establishing a Career Plan 235
The Online Search 237
Resume Writing for Success 237
Basic Resume Organization 238
x»i
Resume Types 240
Resume Red Flags 242
Now That It's Done . . . Posting a Resume
on the Internet 245
Networking 246
Interview 247
What If You Don't Get the Job—What Next? 253
Summary 254
Internet Resources 255
Job Search Critical Reference Materials 256
KEY CONCEPTS 259
NOTES 341
INDEX 345
xiv |
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| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:28Z |
| indexdate | 2024-07-09T21:23:58Z |
| institution | BVB |
| isbn | 0471222828 |
| language | English |
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| series2 | The fast forward MBA series The portable MBA |
| spelling | Argenti, Paul A. Verfasser aut The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti 2. ed. New York Wiley 2002 XVI, 352 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The fast forward MBA series The portable MBA Industrial management -- Handbooks, manuals, etc http://www.loc.gov/catdir/description/wiley036/2002511949.html Publisher description http://www.loc.gov/catdir/toc/fy032/2002511949.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016848588&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Argenti, Paul A. The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Industrial management -- Handbooks, manuals, etc |
| title | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] |
| title_auth | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] |
| title_exact_search | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] |
| title_exact_search_txtP | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] |
| title_full | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti |
| title_fullStr | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti |
| title_full_unstemmed | The fast forward MBA pocket reference [quick tips, speedy solutions, cutting-edge ideas] Paul A. Argenti |
| title_short | The fast forward MBA pocket reference |
| title_sort | the fast forward mba pocket reference quick tips speedy solutions cutting edge ideas |
| title_sub | [quick tips, speedy solutions, cutting-edge ideas] |
| topic | Industrial management -- Handbooks, manuals, etc |
| topic_facet | Industrial management -- Handbooks, manuals, etc |
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