Marketing: a complete guide
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Basingstoke, Hampshire [u.a.]
Palgrave Macmillan
2003
|
Ausgabe: | [New ed.] |
Schlagworte: | |
Online-Zugang: | Publisher description Table of contents |
Beschreibung: | XXV, 556 S. graph. Darst. 24 cm |
ISBN: | 033399437X 0333994361 |
Internformat
MARC
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100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
245 | 1 | 0 | |a Marketing |b a complete guide |c Malcolm McDonald & Martin Christopher |
250 | |a [New ed.] | ||
264 | 1 | |a Basingstoke, Hampshire [u.a.] |b Palgrave Macmillan |c 2003 | |
300 | |a XXV, 556 S. |b graph. Darst. |c 24 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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689 | 0 | |5 DE-604 | |
700 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
856 | 4 | |u http://www.loc.gov/catdir/description/hol032/2003051511.html |3 Publisher description | |
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Datensatz im Suchindex
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author | McDonald, Malcolm 1938- Christopher, Martin |
author_GND | (DE-588)118107585 |
author_facet | McDonald, Malcolm 1938- Christopher, Martin |
author_role | aut aut |
author_sort | McDonald, Malcolm 1938- |
author_variant | m m mm m c mc |
building | Verbundindex |
bvnumber | BV023527944 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.M224 2003 |
callnumber-search | HF5415.M224 2003 |
callnumber-sort | HF 45415 M224 42003 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)248877391 (DE-599)BVBBV023527944 |
dewey-full | 658.821 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 21 |
dewey-search | 658.8 21 |
dewey-sort | 3658.8 221 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | [New ed.] |
format | Book |
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illustrated | Illustrated |
index_date | 2024-07-02T22:34:22Z |
indexdate | 2024-07-09T21:23:58Z |
institution | BVB |
isbn | 033399437X 0333994361 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016848148 |
oclc_num | 248877391 |
open_access_boolean | |
owner | DE-521 |
owner_facet | DE-521 |
physical | XXV, 556 S. graph. Darst. 24 cm |
publishDate | 2003 |
publishDateSearch | 2003 |
publishDateSort | 2003 |
publisher | Palgrave Macmillan |
record_format | marc |
spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing a complete guide Malcolm McDonald & Martin Christopher [New ed.] Basingstoke, Hampshire [u.a.] Palgrave Macmillan 2003 XXV, 556 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Christopher, Martin Verfasser aut http://www.loc.gov/catdir/description/hol032/2003051511.html Publisher description http://www.loc.gov/catdir/toc/hol031/2003051511.html Table of contents |
spellingShingle | McDonald, Malcolm 1938- Christopher, Martin Marketing a complete guide Marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Marketing a complete guide |
title_auth | Marketing a complete guide |
title_exact_search | Marketing a complete guide |
title_exact_search_txtP | Marketing a complete guide |
title_full | Marketing a complete guide Malcolm McDonald & Martin Christopher |
title_fullStr | Marketing a complete guide Malcolm McDonald & Martin Christopher |
title_full_unstemmed | Marketing a complete guide Malcolm McDonald & Martin Christopher |
title_short | Marketing |
title_sort | marketing a complete guide |
title_sub | a complete guide |
topic | Marketing Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing |
url | http://www.loc.gov/catdir/description/hol032/2003051511.html http://www.loc.gov/catdir/toc/hol031/2003051511.html |
work_keys_str_mv | AT mcdonaldmalcolm marketingacompleteguide AT christophermartin marketingacompleteguide |