Strategic marketing management: meeting the global marketing challenge
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Mifflin
2000
|
| Beschreibung: | XXIV, 474, 12 S. graph. Darst. |
| ISBN: | 039587050X |
Internformat
MARC
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Anderson, Carol H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b meeting the global marketing challenge |c Carol H. Anderson ; Julian W. Vincze |
| 264 | 1 | |a Boston, Mass. [u.a.] |b Mifflin |c 2000 | |
| 300 | |a XXIV, 474, 12 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Vincze, Julian W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016847551 | ||
Datensatz im Suchindex
| _version_ | 1804138171397570560 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Anderson, Carol H. Vincze, Julian W. |
| author_facet | Anderson, Carol H. Vincze, Julian W. |
| author_role | aut aut |
| author_sort | Anderson, Carol H. |
| author_variant | c h a ch cha j w v jw jwv |
| building | Verbundindex |
| bvnumber | BV023527344 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611220906 (DE-599)BVBBV023527344 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023527344 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:13Z |
| indexdate | 2024-07-09T21:23:57Z |
| institution | BVB |
| isbn | 039587050X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016847551 |
| oclc_num | 611220906 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XXIV, 474, 12 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Mifflin |
| record_format | marc |
| spelling | Anderson, Carol H. Verfasser aut Strategic marketing management meeting the global marketing challenge Carol H. Anderson ; Julian W. Vincze Boston, Mass. [u.a.] Mifflin 2000 XXIV, 474, 12 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Vincze, Julian W. Verfasser aut |
| spellingShingle | Anderson, Carol H. Vincze, Julian W. Strategic marketing management meeting the global marketing challenge |
| title | Strategic marketing management meeting the global marketing challenge |
| title_auth | Strategic marketing management meeting the global marketing challenge |
| title_exact_search | Strategic marketing management meeting the global marketing challenge |
| title_exact_search_txtP | Strategic marketing management meeting the global marketing challenge |
| title_full | Strategic marketing management meeting the global marketing challenge Carol H. Anderson ; Julian W. Vincze |
| title_fullStr | Strategic marketing management meeting the global marketing challenge Carol H. Anderson ; Julian W. Vincze |
| title_full_unstemmed | Strategic marketing management meeting the global marketing challenge Carol H. Anderson ; Julian W. Vincze |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management meeting the global marketing challenge |
| title_sub | meeting the global marketing challenge |
| work_keys_str_mv | AT andersoncarolh strategicmarketingmanagementmeetingtheglobalmarketingchallenge AT vinczejulianw strategicmarketingmanagementmeetingtheglobalmarketingchallenge |