Strategisches Business-to-Business-Marketing: mit 54 Tabellen
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin ; Heidelberg ; New York ; Barcelona ; Hongkong ; London ; Mailand ; Paris ; Tokio
Springer
2002
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 448 S. graph. Darst. 24 cm |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023526294 | ||
| 003 | DE-604 | ||
| 005 | 20081017000000.0 | ||
| 007 | t | ||
| 008 | 020814s2002 gw d||| |||| 00||| ger d | ||
| 015 | |a 02,N33,0275 |2 dnb | ||
| 020 | |c Pp. : EUR 44.95 | ||
| 035 | |a (OCoLC)633104302 | ||
| 035 | |a (DE-599)BVBBV023526294 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-521 |a DE-M347 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a 17 |2 sdnb | ||
| 245 | 1 | 0 | |a Strategisches Business-to-Business-Marketing |b mit 54 Tabellen |c Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.) |
| 264 | 1 | |a Berlin ; Heidelberg ; New York ; Barcelona ; Hongkong ; London ; Mailand ; Paris ; Tokio |b Springer |c 2002 | |
| 300 | |a 448 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |D s |
| 689 | 1 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 1 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Kleinaltenkamp, Michael |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016846529 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138169788006400 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Kleinaltenkamp, Michael |
| author2_role | edt |
| author2_variant | m k mk |
| author_facet | Kleinaltenkamp, Michael |
| building | Verbundindex |
| bvnumber | BV023526294 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)633104302 (DE-599)BVBBV023526294 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02246nam a2200553zc 4500</leader><controlfield tag="001">BV023526294</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20081017000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020814s2002 gw d||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">02,N33,0275</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="c">Pp. : EUR 44.95</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)633104302</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023526294</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategisches Business-to-Business-Marketing</subfield><subfield code="b">mit 54 Tabellen</subfield><subfield code="c">Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ; Heidelberg ; New York ; Barcelona ; Hongkong ; London ; Mailand ; Paris ; Tokio</subfield><subfield code="b">Springer</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">448 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kleinaltenkamp, Michael</subfield><subfield code="4">edt</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016846529</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023526294 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:02Z |
| indexdate | 2024-07-09T21:23:55Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016846529 |
| oclc_num | 633104302 |
| open_access_boolean | |
| owner | DE-521 DE-M347 |
| owner_facet | DE-521 DE-M347 |
| physical | 448 S. graph. Darst. 24 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Springer |
| record_format | marc |
| spelling | Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.) Berlin ; Heidelberg ; New York ; Barcelona ; Hongkong ; London ; Mailand ; Paris ; Tokio Springer 2002 448 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Direktmarketing (DE-588)4012421-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Business-to-Business-Marketing (DE-588)4631075-7 s 2\p DE-604 Direktmarketing (DE-588)4012421-6 s 3\p DE-604 Kleinaltenkamp, Michael edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Strategisches Business-to-Business-Marketing mit 54 Tabellen Direktmarketing (DE-588)4012421-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4072915-1 (DE-588)4326109-7 (DE-588)4631075-7 (DE-588)4123623-3 |
| title | Strategisches Business-to-Business-Marketing mit 54 Tabellen |
| title_auth | Strategisches Business-to-Business-Marketing mit 54 Tabellen |
| title_exact_search | Strategisches Business-to-Business-Marketing mit 54 Tabellen |
| title_exact_search_txtP | Strategisches Business-to-Business-Marketing mit 54 Tabellen |
| title_full | Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.) |
| title_fullStr | Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.) |
| title_full_unstemmed | Strategisches Business-to-Business-Marketing mit 54 Tabellen Michael Kleinaltenkamp ; Wulff Plinke (Hrsg.) |
| title_short | Strategisches Business-to-Business-Marketing |
| title_sort | strategisches business to business marketing mit 54 tabellen |
| title_sub | mit 54 Tabellen |
| topic | Direktmarketing (DE-588)4012421-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Direktmarketing Strategisches Management Marketing Investitionsgütermarketing Beziehungsmanagement Business-to-Business-Marketing Lehrbuch |
| work_keys_str_mv | AT kleinaltenkampmichael strategischesbusinesstobusinessmarketingmit54tabellen |