Advertising, promotion & supplemental aspects of integrated marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Dryden Press
2000
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXIX, 674 S. |
| ISBN: | 0030211131 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023523533 | ||
| 003 | DE-604 | ||
| 005 | 20130211 | ||
| 007 | t | ||
| 008 | 010528s2000 xxu |||| 00||| eng d | ||
| 020 | |a 0030211131 |9 0-03-021113-1 | ||
| 035 | |a (OCoLC)43286630 | ||
| 035 | |a (DE-599)BVBBV023523533 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 |a DE-706 |a DE-B170 |a DE-188 | ||
| 050 | 0 | |a HF5415.123.S54 2000 | |
| 082 | 0 | |a 658.8/2 |2 21 | |
| 082 | 0 | |a 658.8/2 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Shimp, Terence A. |d 1944- |e Verfasser |0 (DE-588)135858127 |4 aut | |
| 245 | 1 | 0 | |a Advertising, promotion & supplemental aspects of integrated marketing communications |c Terence A. Shimp |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Fort Worth [u.a.] |b Dryden Press |c 2000 | |
| 300 | |a XXIX, 674 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in marketing | |
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 7 | |a Marketing direct |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 2 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 2 | |5 DE-188 | |
| 689 | 3 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 3 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 3 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 3 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016843791 | ||
Datensatz im Suchindex
| _version_ | 1804138165538127872 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Shimp, Terence A. 1944- |
| author_GND | (DE-588)135858127 |
| author_facet | Shimp, Terence A. 1944- |
| author_role | aut |
| author_sort | Shimp, Terence A. 1944- |
| author_variant | t a s ta tas |
| building | Verbundindex |
| bvnumber | BV023523533 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123.S54 2000 |
| callnumber-search | HF5415.123.S54 2000 |
| callnumber-sort | HF 45415.123 S54 42000 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)43286630 (DE-599)BVBBV023523533 |
| dewey-full | 658.8/2 658.8/221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 658.8/2 21 |
| dewey-search | 658.8/2 658.8/2 21 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02527nam a2200721zc 4500</leader><controlfield tag="001">BV023523533</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130211 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010528s2000 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030211131</subfield><subfield code="9">0-03-021113-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)43286630</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023523533</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.123.S54 2000</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2 21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shimp, Terence A.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135858127</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising, promotion & supplemental aspects of integrated marketing communications</subfield><subfield code="c">Terence A. Shimp</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth [u.a.]</subfield><subfield code="b">Dryden Press</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIX, 674 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Dryden Press series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication en marketing</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing direct</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ventes - Promotion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="2"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016843791</subfield></datafield></record></collection> |
| id | DE-604.BV023523533 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:33:27Z |
| indexdate | 2024-07-09T21:23:51Z |
| institution | BVB |
| isbn | 0030211131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016843791 |
| oclc_num | 43286630 |
| open_access_boolean | |
| owner | DE-521 DE-706 DE-B170 DE-188 |
| owner_facet | DE-521 DE-706 DE-B170 DE-188 |
| physical | XXIX, 674 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Dryden Press |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Shimp, Terence A. 1944- Verfasser (DE-588)135858127 aut Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp 5. ed. Fort Worth [u.a.] Dryden Press 2000 XXIX, 674 S. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Integriertes Management (DE-588)4346301-0 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Werbung (DE-588)4065541-6 s Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s |
| spellingShingle | Shimp, Terence A. 1944- Advertising, promotion & supplemental aspects of integrated marketing communications Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4232471-3 (DE-588)4346301-0 |
| title | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_auth | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_exact_search | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_exact_search_txtP | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_full | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_fullStr | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_full_unstemmed | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_short | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_sort | advertising promotion supplemental aspects of integrated marketing communications |
| topic | Communication en marketing ram Marketing direct ram Marketing gtt Publicité ram Reclame gtt Ventes - Promotion ram Communication in marketing Sales promotion Advertising Direct marketing Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Communication en marketing Marketing direct Marketing Publicité Reclame Ventes - Promotion Communication in marketing Sales promotion Advertising Direct marketing Unternehmen Kommunikation Werbung Marktkommunikation Kommunikationspolitik Integriertes Management |
| work_keys_str_mv | AT shimpterencea advertisingpromotionsupplementalaspectsofintegratedmarketingcommunications |