Principles of advertising: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Haworth Press
1999
|
| Schriftenreihe: | Haworth marketing resources
|
| Schlagworte: | |
| Beschreibung: | XVII, 355 S. |
| ISBN: | 0789006154 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Lee, Monle Johnson, Carla |
| author_facet | Lee, Monle Johnson, Carla |
| author_role | aut aut |
| author_sort | Lee, Monle |
| author_variant | m l ml c j cj |
| building | Verbundindex |
| bvnumber | BV023522632 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821.L35 1999 |
| callnumber-search | HF5821.L35 1999 |
| callnumber-sort | HF 45821 L35 41999 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)915840790 (DE-599)BVBBV023522632 |
| dewey-full | 659.121 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 21 |
| dewey-search | 659.1 21 |
| dewey-sort | 3659.1 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023522632 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:33:13Z |
| indexdate | 2024-07-09T21:23:50Z |
| institution | BVB |
| isbn | 0789006154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016842909 |
| oclc_num | 915840790 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVII, 355 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Haworth Press |
| record_format | marc |
| series2 | Haworth marketing resources |
| spelling | Lee, Monle Verfasser aut Principles of advertising a global perspective Monle Lee ; Carla Johnson New York, NY Haworth Press 1999 XVII, 355 S. txt rdacontent n rdamedia nc rdacarrier Haworth marketing resources Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 Johnson, Carla Verfasser aut |
| spellingShingle | Lee, Monle Johnson, Carla Principles of advertising a global perspective Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Principles of advertising a global perspective |
| title_auth | Principles of advertising a global perspective |
| title_exact_search | Principles of advertising a global perspective |
| title_exact_search_txtP | Principles of advertising a global perspective |
| title_full | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_fullStr | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_full_unstemmed | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_short | Principles of advertising |
| title_sort | principles of advertising a global perspective |
| title_sub | a global perspective |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT leemonle principlesofadvertisingaglobalperspective AT johnsoncarla principlesofadvertisingaglobalperspective |