Marketing communication: principles and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2002
|
| Schlagworte: | |
| Beschreibung: | XXV, 389 S. graph. Darst. |
| ISBN: | 0415230403 041523039X |
Internformat
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Datensatz im Suchindex
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| callnumber-search | HF5415.123.V37 2001 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 21 |
| dewey-search | 658.8/02 21 |
| dewey-sort | 3658.8 12 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV023521411 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:55Z |
| indexdate | 2024-07-09T21:23:48Z |
| institution | BVB |
| isbn | 0415230403 041523039X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016841708 |
| oclc_num | 314006618 |
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| owner_facet | DE-521 DE-188 |
| physical | XXV, 389 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Routledge |
| record_format | marc |
| spelling | Varey, Richard J. Verfasser aut Marketing communication principles and practice Richard J. Varey London ; New York Routledge 2002 XXV, 389 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s DE-604 Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s |
| spellingShingle | Varey, Richard J. Marketing communication principles and practice Communication in marketing Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4131075-5 (DE-588)4201794-4 (DE-588)4061963-1 |
| title | Marketing communication principles and practice |
| title_auth | Marketing communication principles and practice |
| title_exact_search | Marketing communication principles and practice |
| title_exact_search_txtP | Marketing communication principles and practice |
| title_full | Marketing communication principles and practice Richard J. Varey |
| title_fullStr | Marketing communication principles and practice Richard J. Varey |
| title_full_unstemmed | Marketing communication principles and practice Richard J. Varey |
| title_short | Marketing communication |
| title_sort | marketing communication principles and practice |
| title_sub | principles and practice |
| topic | Communication in marketing Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Communication in marketing Marketing Marktkommunikation Kommunikationsstrategie Unternehmen |
| work_keys_str_mv | AT vareyrichardj marketingcommunicationprinciplesandpractice |