Marketing strategy: planning and implementation
Saved in:
| New Title: | Marketing strategy |
|---|---|
| Main Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston <<[u.a.]>>
Irwin/McGraw-Hill
1999
|
| Edition: | 3. ed., internat. ed. |
| Series: | Irwin/McGraw-Hill series in marketing
McGraw-Hill international editions : Marketing & advertising series |
| Subjects: | |
| Physical Description: | XXIII, 393 S. graph. Darst. |
| ISBN: | 0071168478 0256261180 |
Staff View
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Record in the Search Index
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| dewey-full | 658.8/0221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 21 |
| dewey-search | 658.8/02 21 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 3. ed., internat. ed. |
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| id | DE-604.BV023521391 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:55Z |
| indexdate | 2024-07-09T21:23:48Z |
| institution | BVB |
| isbn | 0071168478 0256261180 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016841688 |
| oclc_num | 246280365 |
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| owner | DE-521 DE-188 DE-11 |
| owner_facet | DE-521 DE-188 DE-11 |
| physical | XXIII, 393 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : Marketing & advertising series |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché 3. ed., internat. ed. Boston <<[u.a.]>> Irwin/McGraw-Hill 1999 XXIII, 393 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : Marketing & advertising series Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Boyd, Harper W. Verfasser (DE-588)127617833 aut Larréché, Jean-Claude Verfasser aut Später u.d.T. Marketing strategy (DE-604)BV021313839 |
| spellingShingle | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude Marketing strategy planning and implementation Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 |
| title | Marketing strategy planning and implementation |
| title_auth | Marketing strategy planning and implementation |
| title_exact_search | Marketing strategy planning and implementation |
| title_exact_search_txtP | Marketing strategy planning and implementation |
| title_full | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_fullStr | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_new | Marketing strategy |
| title_short | Marketing strategy |
| title_sort | marketing strategy planning and implementation |
| title_sub | planning and implementation |
| topic | Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingstrategie Marketingmanagement |
| work_keys_str_mv | AT walkerorvillec marketingstrategyplanningandimplementation AT boydharperw marketingstrategyplanningandimplementation AT larrechejeanclaude marketingstrategyplanningandimplementation |