Marketing strategy: planning and implementation
Gespeichert in:
| Späterer Titel: | Marketing strategy |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston <<[u.a.]>>
Irwin/McGraw-Hill
1999
|
| Ausgabe: | 3. ed., internat. ed. |
| Schriftenreihe: | Irwin/McGraw-Hill series in marketing
McGraw-Hill international editions : Marketing & advertising series |
| Schlagworte: | |
| Beschreibung: | XXIII, 393 S. graph. Darst. |
| ISBN: | 0071168478 0256261180 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023521391 | ||
| 003 | DE-604 | ||
| 005 | 20080625000000.0 | ||
| 007 | t | ||
| 008 | 000203s1999 xxud||| |||| 00||| eng d | ||
| 020 | |a 0071168478 |9 0-07-116847-8 | ||
| 020 | |a 0256261180 |9 0-256-26118-0 | ||
| 035 | |a (OCoLC)246280365 | ||
| 035 | |a (DE-599)BVBBV023521391 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 |a DE-188 |a DE-11 | ||
| 050 | 0 | |a HF5415.13.W249 1999 | |
| 082 | 0 | |a 658.8/02 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b planning and implementation |c Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| 250 | |a 3. ed., internat. ed. | ||
| 264 | 1 | |a Boston <<[u.a.]>> |b Irwin/McGraw-Hill |c 1999 | |
| 300 | |a XXIII, 393 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Irwin/McGraw-Hill series in marketing | |
| 490 | 0 | |a McGraw-Hill international editions : Marketing & advertising series | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 700 | 1 | |a Larréché, Jean-Claude |e Verfasser |4 aut | |
| 785 | 0 | 0 | |i Später u.d.T. |t Marketing strategy |w (DE-604)BV021313839 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016841688 | ||
Datensatz im Suchindex
| _version_ | 1804138162286493696 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_GND | (DE-588)127617833 |
| author_facet | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_role | aut aut aut |
| author_sort | Walker, Orville C. |
| author_variant | o c w oc ocw h w b hw hwb j c l jcl |
| building | Verbundindex |
| bvnumber | BV023521391 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.W249 1999 |
| callnumber-search | HF5415.13.W249 1999 |
| callnumber-sort | HF 45415.13 W249 41999 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)246280365 (DE-599)BVBBV023521391 |
| dewey-full | 658.8/0221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 21 |
| dewey-search | 658.8/02 21 |
| dewey-sort | 3658.8 12 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01678nam a2200469zc 4500</leader><controlfield tag="001">BV023521391</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080625000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000203s1999 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071168478</subfield><subfield code="9">0-07-116847-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256261180</subfield><subfield code="9">0-256-26118-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)246280365</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023521391</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13.W249 1999</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02 21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walker, Orville C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy</subfield><subfield code="b">planning and implementation</subfield><subfield code="c">Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston <<[u.a.]>></subfield><subfield code="b">Irwin/McGraw-Hill</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 393 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Irwin/McGraw-Hill series in marketing</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill international editions : Marketing & advertising series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Boyd, Harper W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)127617833</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Larréché, Jean-Claude</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="785" ind1="0" ind2="0"><subfield code="i">Später u.d.T.</subfield><subfield code="t">Marketing strategy</subfield><subfield code="w">(DE-604)BV021313839</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016841688</subfield></datafield></record></collection> |
| id | DE-604.BV023521391 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:55Z |
| indexdate | 2024-07-09T21:23:48Z |
| institution | BVB |
| isbn | 0071168478 0256261180 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016841688 |
| oclc_num | 246280365 |
| open_access_boolean | |
| owner | DE-521 DE-188 DE-11 |
| owner_facet | DE-521 DE-188 DE-11 |
| physical | XXIII, 393 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : Marketing & advertising series |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché 3. ed., internat. ed. Boston <<[u.a.]>> Irwin/McGraw-Hill 1999 XXIII, 393 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin/McGraw-Hill series in marketing McGraw-Hill international editions : Marketing & advertising series Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Boyd, Harper W. Verfasser (DE-588)127617833 aut Larréché, Jean-Claude Verfasser aut Später u.d.T. Marketing strategy (DE-604)BV021313839 |
| spellingShingle | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude Marketing strategy planning and implementation Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 |
| title | Marketing strategy planning and implementation |
| title_auth | Marketing strategy planning and implementation |
| title_exact_search | Marketing strategy planning and implementation |
| title_exact_search_txtP | Marketing strategy planning and implementation |
| title_full | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_fullStr | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_new | Marketing strategy |
| title_short | Marketing strategy |
| title_sort | marketing strategy planning and implementation |
| title_sub | planning and implementation |
| topic | Marketing -- Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingstrategie Marketingmanagement |
| work_keys_str_mv | AT walkerorvillec marketingstrategyplanningandimplementation AT boydharperw marketingstrategyplanningandimplementation AT larrechejeanclaude marketingstrategyplanningandimplementation |