APA-Zitierstil (7. Ausg.)

Allen, C., Kania, D., & Yaeckel, B. (1998). Internet world guide to one-to-one Web marketing: [build a relationship marketing strategy one customer at a time]. Wiley.

Chicago-Zitierstil (17. Ausg.)

Allen, Cliff, Deborah Kania, und Beth Yaeckel. Internet World Guide to One-to-one Web Marketing: [build a Relationship Marketing Strategy One Customer at a Time]. New York ; Weinheim [u.a.]: Wiley, 1998.

MLA-Zitierstil (9. Ausg.)

Allen, Cliff, et al. Internet World Guide to One-to-one Web Marketing: [build a Relationship Marketing Strategy One Customer at a Time]. Wiley, 1998.