Internet world guide to one-to-one Web marketing: [build a relationship marketing strategy one customer at a time]
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Weinheim [u.a.]
Wiley
1998
|
| Schriftenreihe: | Mecklermedia
|
| Schlagworte: | |
| Beschreibung: | XIV, 386 S. graph. Darst. |
| ISBN: | 0471251666 |
Internformat
MARC
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| 035 | |a (OCoLC)611752030 | ||
| 035 | |a (DE-599)BVBBV023518955 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.1265.A418 1998 | |
| 082 | 0 | |a 658.8/4 21 | |
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| 100 | 1 | |a Allen, Cliff |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Internet world guide to one-to-one Web marketing |b [build a relationship marketing strategy one customer at a time] |c Cliff Allen ; Deborah Kania ; Beth Yaeckel |
| 264 | 1 | |a New York ; Weinheim [u.a.] |b Wiley |c 1998 | |
| 300 | |a XIV, 386 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Mecklermedia | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web sites -- Design | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a World Wide Web | |
| 700 | 1 | |a Kania, Deborah |e Verfasser |4 aut | |
| 700 | 1 | |a Yaeckel, Beth |e Verfasser |0 (DE-588)129217425 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016839281 | ||
Datensatz im Suchindex
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| author | Allen, Cliff Kania, Deborah Yaeckel, Beth |
| author_GND | (DE-588)129217425 |
| author_facet | Allen, Cliff Kania, Deborah Yaeckel, Beth |
| author_role | aut aut aut |
| author_sort | Allen, Cliff |
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| building | Verbundindex |
| bvnumber | BV023518955 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265.A418 1998 |
| callnumber-search | HF5415.1265.A418 1998 |
| callnumber-sort | HF 45415.1265 A418 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)611752030 (DE-599)BVBBV023518955 |
| dewey-full | 658.8/421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 21 |
| dewey-search | 658.8/4 21 |
| dewey-sort | 3658.8 14 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV023518955 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:28Z |
| indexdate | 2024-07-09T21:23:45Z |
| institution | BVB |
| isbn | 0471251666 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016839281 |
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| physical | XIV, 386 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Wiley |
| record_format | marc |
| series2 | Mecklermedia |
| spelling | Allen, Cliff Verfasser aut Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] Cliff Allen ; Deborah Kania ; Beth Yaeckel New York ; Weinheim [u.a.] Wiley 1998 XIV, 386 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mecklermedia Internet marketing Web sites -- Design Internet advertising Internet World Wide Web Kania, Deborah Verfasser aut Yaeckel, Beth Verfasser (DE-588)129217425 aut |
| spellingShingle | Allen, Cliff Kania, Deborah Yaeckel, Beth Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] Internet marketing Web sites -- Design Internet advertising Internet World Wide Web |
| title | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] |
| title_auth | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] |
| title_exact_search | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] |
| title_exact_search_txtP | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] |
| title_full | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] Cliff Allen ; Deborah Kania ; Beth Yaeckel |
| title_fullStr | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] Cliff Allen ; Deborah Kania ; Beth Yaeckel |
| title_full_unstemmed | Internet world guide to one-to-one Web marketing [build a relationship marketing strategy one customer at a time] Cliff Allen ; Deborah Kania ; Beth Yaeckel |
| title_short | Internet world guide to one-to-one Web marketing |
| title_sort | internet world guide to one to one web marketing build a relationship marketing strategy one customer at a time |
| title_sub | [build a relationship marketing strategy one customer at a time] |
| topic | Internet marketing Web sites -- Design Internet advertising Internet World Wide Web |
| topic_facet | Internet marketing Web sites -- Design Internet advertising Internet World Wide Web |
| work_keys_str_mv | AT allencliff internetworldguidetoonetoonewebmarketingbuildarelationshipmarketingstrategyonecustomeratatime AT kaniadeborah internetworldguidetoonetoonewebmarketingbuildarelationshipmarketingstrategyonecustomeratatime AT yaeckelbeth internetworldguidetoonetoonewebmarketingbuildarelationshipmarketingstrategyonecustomeratatime |