European perspectives on consumer behaviour:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Prentice-Hall
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 432 S. graph. Darst. |
| ISBN: | 0135523826 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
General introduction vli
Acknowledgements xv
Part I Foundations 1
1. Introduction: The development of consumer research in Europe 3
Christian Pinson and Alain Jolibert, Consumer behaviour:
An overview of current approaches and issues 5
2. Theories and models of consumer behaviour 60
Andrew S.C. Ehrenberg, New brands and the existing
market 62
/AndrewS.C. Ehrenberg, Gerald J. Goodhardt and
T. Patrick Barwise, Double jeopardy revisited 79
Gordon R. Foxall, The behavioral perspective model of
purchase and consumption: From consumer theory to
marketing practice 96
Part II Individual processes 1V3
3. The consumer: Identification and measurement 115
Jerome Bon and Bernard Pras, Dissociation of the roles
of buyer, payer and consumer 118
Gordon R. Foxall and Ronald E. Goldsmith, Personality
and consumer research: Another look 130
Christian Derbaix and Michelle T. Pham, For the
development of measures of emotion in marketing:
Summary of prerequisites 140
4. Attitudes and decision processes 156
Gilles Laurent and Jean-Noel Kapferer, Measuring
consumer involvement profiles 159
Christian Pinson, An implicit product theory approach
to consumers inferential judgments about products 175
V
vi European perspectives on consumer behaviour
Christian Derbaix and Piet Vanden Abeele, Consumer
inferences and consumer preferences. The sfatus of
cognition and consciousness in consumer behavior theory 199
Part III Societal influences 221
5. Socialization and lifestyles 223
Paul Webley and Stephen E.G. Lea, Towards a more
realistic psychology of economic socialization 225
Franz Booker, Preference-forming for durable goods
within families 234
6. Cultural perspectives 248
Mike Featherstone, Perspectives on consumer culture 253
W. Fred van Raaij, Postmodern consumption 269
Shalom H. Schwartz and Wolfgang Bilsky, Toward a
theory of the universal content and structure of values:
Extensions and cross-cultural replications 286
Part IV Alternative perspectives 313
7. Economic psychology 315
Gerrit Antonides, An attempt at integration of
economic and psychological theories of consumption 317
W. Fred van Raaij, Micro and macro economic
psychology 335
8. Semiotics of consumption 348
Winfried Noth, The language of commodities:
Groundwork for a semiotics of consumer goods 354
Benolt Hellbrunn, My brand the hero? A semiotic
analysis of the consumer-brand relationship 370
Jean-Marie Floch, The contribution of structural
semiotics to the design of a hypermarket 402
Epilogue 423
Index 427
|
| adam_txt |
Contents
General introduction vli
Acknowledgements xv
Part I Foundations 1
1. Introduction: The development of consumer research in Europe 3
Christian Pinson and Alain Jolibert, 'Consumer behaviour:
An overview of current approaches and issues' 5
2. Theories and models of consumer behaviour 60
Andrew S.C. Ehrenberg, 'New brands and the existing
market' 62
/AndrewS.C. Ehrenberg, Gerald J. Goodhardt and
T. Patrick Barwise, "Double jeopardy revisited' 79
Gordon R. Foxall, 'The behavioral perspective model of
purchase and consumption: From consumer theory to
marketing practice' 96
Part II Individual processes 1V3
3. The consumer: Identification and measurement 115
Jerome Bon and Bernard Pras, 'Dissociation of the roles
of buyer, payer and consumer' 118
Gordon R. Foxall and Ronald E. Goldsmith, 'Personality
and consumer research: Another look' 130
Christian Derbaix and Michelle T. Pham, 'For the
development of measures of emotion in marketing:
Summary of prerequisites' 140
4. Attitudes and decision processes 156
Gilles Laurent and Jean-Noel Kapferer, 'Measuring
consumer involvement profiles' 159
Christian Pinson, 'An implicit product theory approach
to consumers' inferential judgments about products' 175
V
vi European perspectives on consumer behaviour
Christian Derbaix and Piet Vanden Abeele, "Consumer
inferences and consumer preferences. The sfatus of
cognition and consciousness in consumer behavior theory' 199
Part III Societal influences 221
5. Socialization and lifestyles 223
Paul Webley and Stephen E.G. Lea, 'Towards a more
realistic psychology of economic socialization' 225
Franz Booker, "Preference-forming for durable goods
within families' 234
6. Cultural perspectives 248
Mike Featherstone, "Perspectives on consumer culture' 253
W. Fred van Raaij, "Postmodern consumption' 269
Shalom H. Schwartz and Wolfgang Bilsky, "Toward a
theory of the universal content and structure of values:
Extensions and cross-cultural replications' 286
Part IV Alternative perspectives 313
7. Economic psychology 315
Gerrit Antonides, "An attempt at integration of
economic and psychological theories of consumption' 317
W. Fred van Raaij, "Micro and macro economic
psychology' 335
8. Semiotics of consumption 348
Winfried Noth, 'The language of commodities:
Groundwork for a semiotics of consumer goods' 354
Benolt Hellbrunn, 'My brand the hero? A semiotic
analysis of the consumer-brand relationship' 370
Jean-Marie Floch, "The contribution of structural
semiotics to the design of a hypermarket' 402
Epilogue 423
Index 427 |
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| title | European perspectives on consumer behaviour |
| title_auth | European perspectives on consumer behaviour |
| title_exact_search | European perspectives on consumer behaviour |
| title_exact_search_txtP | European perspectives on consumer behaviour |
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