Verfügbarkeit: Marketing management

Marketing management:

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Bibliographische Detailangaben
Hauptverfasser:	Lancaster, Geoffrey 1938- (VerfasserIn), Massingham, Lester (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] McGraw-Hill 1998
Ausgabe:	2. ed.
Schlagworte:	Marketingmanagement
Beschreibung:	Literaturangaben
Beschreibung:	X, 466 S. graph. Darst.
ISBN:	0077092910

Internformat

MARC


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Datensatz im Suchindex

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dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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illustrated	Illustrated
index_date	2024-07-02T22:32:09Z
indexdate	2024-07-09T21:23:43Z
institution	BVB
isbn	0077092910
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016837901
oclc_num	832829834
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owner	DE-521 DE-11
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physical	X, 466 S. graph. Darst.
publishDate	1998
publishDateSearch	1998
publishDateSort	1998
publisher	McGraw-Hill
record_format	marc
spelling	Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Marketing management Geoff Lancaster ; Lester Massingham 2. ed. London [u.a.] McGraw-Hill 1998 X, 466 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Massingham, Lester Verfasser (DE-588)129470228 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lancaster, Geoffrey 1938- Massingham, Lester Marketing management Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_exact_search_txtP	Marketing management
title_full	Marketing management Geoff Lancaster ; Lester Massingham
title_fullStr	Marketing management Geoff Lancaster ; Lester Massingham
title_full_unstemmed	Marketing management Geoff Lancaster ; Lester Massingham
title_short	Marketing management
title_sort	marketing management
topic	Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketingmanagement
work_keys_str_mv	AT lancastergeoffrey marketingmanagement AT massinghamlester marketingmanagement

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