Marketing management: a strategic approach with a global orientation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. [u.a.]
Irwin/McGraw-Hill
1998
|
| Edition: | 3., internat. ed. |
| Subjects: | |
| Physical Description: | XXII, 547 S. Ill., graph. Darst. |
| ISBN: | 0071154299 0256226326 |
Staff View
MARC
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Record in the Search Index
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| author | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
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| dewey-full | 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 |
| dewey-search | 658.8 21 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV023517459 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:09Z |
| indexdate | 2024-07-09T21:23:43Z |
| institution | BVB |
| isbn | 0071154299 0256226326 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016837900 |
| oclc_num | 611165009 |
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| owner | DE-521 DE-11 |
| owner_facet | DE-521 DE-11 |
| physical | XXII, 547 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché 3., internat. ed. Boston, Mass. [u.a.] Irwin/McGraw-Hill 1998 XXII, 547 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Walker, Orville C. Verfasser aut Larréché, Jean-Claude Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude Marketing management a strategic approach with a global orientation Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach with a global orientation |
| title_auth | Marketing management a strategic approach with a global orientation |
| title_exact_search | Marketing management a strategic approach with a global orientation |
| title_exact_search_txtP | Marketing management a strategic approach with a global orientation |
| title_full | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_fullStr | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach with a global orientation |
| title_sub | a strategic approach with a global orientation |
| topic | Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingmanagement |
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