Marketing management: a strategic approach with a global orientation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Irwin/McGraw-Hill
1998
|
| Ausgabe: | 3., internat. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 547 S. Ill., graph. Darst. |
| ISBN: | 0071154299 0256226326 |
Internformat
MARC
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| 020 | |a 0256226326 |9 0-256-22632-6 | ||
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| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic approach with a global orientation |c Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| 250 | |a 3., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b Irwin/McGraw-Hill |c 1998 | |
| 300 | |a XXII, 547 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 700 | 1 | |a Larréché, Jean-Claude |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016837900 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138156687097857 |
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| author | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude |
| author_role | aut aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb o c w oc ocw j c l jcl |
| building | Verbundindex |
| bvnumber | BV023517459 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.B669 1998 |
| callnumber-search | HF5415.13.B669 1998 |
| callnumber-sort | HF 45415.13 B669 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611165009 (DE-599)BVBBV023517459 |
| dewey-full | 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 |
| dewey-search | 658.8 21 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3., internat. ed. |
| format | Book |
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| id | DE-604.BV023517459 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:32:09Z |
| indexdate | 2024-07-09T21:23:43Z |
| institution | BVB |
| isbn | 0071154299 0256226326 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016837900 |
| oclc_num | 611165009 |
| open_access_boolean | |
| owner | DE-521 DE-11 |
| owner_facet | DE-521 DE-11 |
| physical | XXII, 547 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché 3., internat. ed. Boston, Mass. [u.a.] Irwin/McGraw-Hill 1998 XXII, 547 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Walker, Orville C. Verfasser aut Larréché, Jean-Claude Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Larréché, Jean-Claude Marketing management a strategic approach with a global orientation Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach with a global orientation |
| title_auth | Marketing management a strategic approach with a global orientation |
| title_exact_search | Marketing management a strategic approach with a global orientation |
| title_exact_search_txtP | Marketing management a strategic approach with a global orientation |
| title_full | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_fullStr | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing management a strategic approach with a global orientation Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach with a global orientation |
| title_sub | a strategic approach with a global orientation |
| topic | Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingmanagement |
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