APA-Zitierstil (7. Ausg.)

Boyd, H. W., Walker, O. C., & Larréché, J. (1998). Marketing management: A strategic approach with a global orientation (3., internat. ed.). Irwin/McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Boyd, Harper W., Orville C. Walker, und Jean-Claude Larréché. Marketing Management: A Strategic Approach with a Global Orientation. 3., internat. ed. Boston, Mass. [u.a.]: Irwin/McGraw-Hill, 1998.

MLA-Zitierstil (9. Ausg.)

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 3., internat. ed. Irwin/McGraw-Hill, 1998.