How to conduct surveys: a step by step guide
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
1998
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 103 S. graph. Darst. |
| ISBN: | 0761914080 0761914099 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804138155493818368 |
|---|---|
| adam_text | CONTENTS
Preface vii
1. Conducting Surveys: Everyone Is Doing It 1
Overview 1
What Is a Survey? 1
When Is a Survey Best? 2
Questionnaires and Interviews: The Heart of the Matter 3
A Survey Continuum: From Specific to General Use 7
2. The Survey Form: Questions, Scales, and Appearance 9
Overview 9
The Content Is the Message 9
Define the Terms 10
Select Your Information Needs or Hypotheses 10
Make Sure You Can Get the Information You Need 10
Do Not Ask for Information Unless You Can Act on It 11
Writing Items 11
Organizing Responses to Open-Ended Survey Items:
Do You Get Any Satisfaction? 13
Rules for Writing Survey Items With Forced Choices 15
Types of Responses for Survey Items With Forced Choices 18
Additive Scales 22
3. Getting It Together: Some Practical Concerns 27
Overview 27
Length 28
Putting Questions in Order 28
Questionnaire Format: Aesthetics and Other Concerns 30
Branching Questions, or the Infamous Skip Pattern 30
Administration 31
The Survey Is Put on Trial 33
Guidelines for Pilot Testing 35
Ethics, Privacy, and Confidentiality 36
4. Sampling 39
Overview 39
Sample Size and Response Rate: Who and How Many? 40
Probability Sampling Methods 41
Nonprobability Sampling Methods 43
Finding the Sample 45
How Large Should Your Sample Be? 45
Response Rate 50
5. Survey Design: Environmental Control 51
Overview 51
What Designs Are Available? 51
Cross-Sectional Survey Designs 52
Longitudinal Surveys 53
Comparison Group Survey Designs: Quasi- and True Experiments 55
Other Survey Designs: Normative and Case Control 56
6. Analyzing Data From Surveys 59
Overview 59
What Is Typical Anyway? Some Commonly Used Methods
for Analyzing Survey Data 60
Putting the Horse in Front of the Cart: Selecting Analysis Methods 62
A Technical Interlude 65
Statistical Significance 74
7. Presenting the Survey Results 79
Overview 79
Reproducing the Questionnaire 79
Using Tables 80
Drawing Pie Diagrams 81
Using Bar Graphs 82
Using Line Graphs 82
Drawing Diagrams or Pictures 83
Writing the Results of a Survey 83
The Oral Presentation 86
Appendix 89
Table A1 Random Numbers 91
Table A2 Distribution of F 92
Table A3 Distribution off 94
Table A4 Distribution of %2 95
Bibliography 96
Index 97
About the Authors 103
|
| adam_txt |
CONTENTS
Preface vii
1. Conducting Surveys: Everyone Is Doing It 1
Overview 1
What Is a Survey? 1
When Is a Survey Best? 2
Questionnaires and Interviews: The Heart of the Matter 3
A Survey Continuum: From Specific to General Use 7
2. The Survey Form: Questions, Scales, and Appearance 9
Overview 9
The Content Is the Message 9
Define the Terms 10
Select Your Information Needs or Hypotheses 10
Make Sure You Can Get the Information You Need 10
Do Not Ask for Information Unless You Can Act on It 11
Writing Items 11
Organizing Responses to Open-Ended Survey Items:
Do You Get Any Satisfaction? 13
Rules for Writing Survey Items With Forced Choices 15
Types of Responses for Survey Items With Forced Choices 18
Additive Scales 22
3. Getting It Together: Some Practical Concerns 27
Overview 27
Length 28
Putting Questions in Order 28
Questionnaire Format: Aesthetics and Other Concerns 30
Branching Questions, or the Infamous "Skip" Pattern 30
Administration 31
The Survey Is Put on Trial 33
Guidelines for Pilot Testing 35
Ethics, Privacy, and Confidentiality 36
4. Sampling 39
Overview 39
Sample Size and Response Rate: Who and How Many? 40
Probability Sampling Methods 41
Nonprobability Sampling Methods 43
Finding the Sample 45
How Large Should Your Sample Be? 45
Response Rate 50
5. Survey Design: Environmental Control 51
Overview 51
What Designs Are Available? 51
Cross-Sectional Survey Designs 52
Longitudinal Surveys 53
Comparison Group Survey Designs: Quasi- and True Experiments 55
Other Survey Designs: Normative and Case Control 56
6. Analyzing Data From Surveys 59
Overview 59
What Is Typical Anyway? Some Commonly Used Methods
for Analyzing Survey Data 60
Putting the Horse in Front of the Cart: Selecting Analysis Methods 62
A Technical Interlude 65
Statistical Significance 74
7. Presenting the Survey Results 79
Overview 79
Reproducing the Questionnaire 79
Using Tables 80
Drawing Pie Diagrams 81
Using Bar Graphs 82
Using Line Graphs 82
Drawing Diagrams or Pictures 83
Writing the Results of a Survey 83
The Oral Presentation 86
Appendix 89
Table A1 Random Numbers 91
Table A2 Distribution of F 92
Table A3 Distribution off 94
Table A4 Distribution of %2 95
Bibliography 96
Index 97
About the Authors 103 |
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| language | English |
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| spelling | Fink, Arlene Verfasser aut How to conduct surveys a step by step guide Arlene Fink ; Jacqueline Kosecoff 2. ed. Thousand Oaks [u.a.] Sage 1998 VII, 103 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Social surveys Educational surveys Umfrage (DE-588)4005227-8 gnd rswk-swf Fragebogen (DE-588)4128271-1 gnd rswk-swf Sozialwissenschaften (DE-588)4055916-6 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Empirische Forschung (DE-588)4300400-3 gnd rswk-swf Erhebungsverfahren (DE-588)4246599-0 gnd rswk-swf Sozialstruktur (DE-588)4055898-8 gnd rswk-swf Sozialstruktur (DE-588)4055898-8 s Erhebungsverfahren (DE-588)4246599-0 s DE-604 Umfrage (DE-588)4005227-8 s Fragebogen (DE-588)4128271-1 s Methode (DE-588)4038971-6 s 1\p DE-604 Sozialwissenschaften (DE-588)4055916-6 s Empirische Forschung (DE-588)4300400-3 s 2\p DE-604 Kosecoff, Jacqueline Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016837198&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fink, Arlene Kosecoff, Jacqueline How to conduct surveys a step by step guide Social surveys Educational surveys Umfrage (DE-588)4005227-8 gnd Fragebogen (DE-588)4128271-1 gnd Sozialwissenschaften (DE-588)4055916-6 gnd Methode (DE-588)4038971-6 gnd Empirische Forschung (DE-588)4300400-3 gnd Erhebungsverfahren (DE-588)4246599-0 gnd Sozialstruktur (DE-588)4055898-8 gnd |
| subject_GND | (DE-588)4005227-8 (DE-588)4128271-1 (DE-588)4055916-6 (DE-588)4038971-6 (DE-588)4300400-3 (DE-588)4246599-0 (DE-588)4055898-8 |
| title | How to conduct surveys a step by step guide |
| title_auth | How to conduct surveys a step by step guide |
| title_exact_search | How to conduct surveys a step by step guide |
| title_exact_search_txtP | How to conduct surveys a step by step guide |
| title_full | How to conduct surveys a step by step guide Arlene Fink ; Jacqueline Kosecoff |
| title_fullStr | How to conduct surveys a step by step guide Arlene Fink ; Jacqueline Kosecoff |
| title_full_unstemmed | How to conduct surveys a step by step guide Arlene Fink ; Jacqueline Kosecoff |
| title_short | How to conduct surveys |
| title_sort | how to conduct surveys a step by step guide |
| title_sub | a step by step guide |
| topic | Social surveys Educational surveys Umfrage (DE-588)4005227-8 gnd Fragebogen (DE-588)4128271-1 gnd Sozialwissenschaften (DE-588)4055916-6 gnd Methode (DE-588)4038971-6 gnd Empirische Forschung (DE-588)4300400-3 gnd Erhebungsverfahren (DE-588)4246599-0 gnd Sozialstruktur (DE-588)4055898-8 gnd |
| topic_facet | Social surveys Educational surveys Umfrage Fragebogen Sozialwissenschaften Methode Empirische Forschung Erhebungsverfahren Sozialstruktur |
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