Marketing: creating value for customers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. <<[u.a.]>>
Irwin Mc Graw-Hill
1998
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | Includes bibliographical references (p. [587] - 605) and indexes |
| Beschreibung: | XXIV, 630 S. zahlr. Ill. u. graph. Darst. 29 cm |
| ISBN: | 0256228779 |
Internformat
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| 100 | 1 | |a Churchill, Gilbert A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b creating value for customers |c Gilbert A. Churchill ; J. Paul Peter |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston, Mass. <<[u.a.]>> |b Irwin Mc Graw-Hill |c 1998 | |
| 300 | |a XXIV, 630 S. |b zahlr. Ill. u. graph. Darst. |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Includes bibliographical references (p. [587] - 605) and indexes | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/mh023/97013807.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/mh022/97013807.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016836805 | ||
Datensatz im Suchindex
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| author | Churchill, Gilbert A. Peter, Jerome Paul |
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| author_facet | Churchill, Gilbert A. Peter, Jerome Paul |
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| author_sort | Churchill, Gilbert A. |
| author_variant | g a c ga gac j p p jp jpp |
| building | Verbundindex |
| bvnumber | BV023516300 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.C5275 1998 |
| callnumber-search | HF5415.C5275 1998 |
| callnumber-sort | HF 45415 C5275 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611545357 (DE-599)BVBBV023516300 |
| dewey-full | 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 |
| dewey-search | 658.8 21 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV023516300 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:51Z |
| indexdate | 2024-07-09T21:23:41Z |
| institution | BVB |
| isbn | 0256228779 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016836805 |
| oclc_num | 611545357 |
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| owner_facet | DE-521 DE-11 |
| physical | XXIV, 630 S. zahlr. Ill. u. graph. Darst. 29 cm |
| publishDate | 1998 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin Mc Graw-Hill |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Churchill, Gilbert A. Verfasser aut Marketing creating value for customers Gilbert A. Churchill ; J. Paul Peter 2. ed. Boston, Mass. <<[u.a.]>> Irwin Mc Graw-Hill 1998 XXIV, 630 S. zahlr. Ill. u. graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Includes bibliographical references (p. [587] - 605) and indexes Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Peter, Jerome Paul Verfasser (DE-588)12139591X aut http://www.loc.gov/catdir/description/mh023/97013807.html Publisher description http://www.loc.gov/catdir/toc/mh022/97013807.html Table of contents |
| spellingShingle | Churchill, Gilbert A. Peter, Jerome Paul Marketing creating value for customers Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing creating value for customers |
| title_auth | Marketing creating value for customers |
| title_exact_search | Marketing creating value for customers |
| title_exact_search_txtP | Marketing creating value for customers |
| title_full | Marketing creating value for customers Gilbert A. Churchill ; J. Paul Peter |
| title_fullStr | Marketing creating value for customers Gilbert A. Churchill ; J. Paul Peter |
| title_full_unstemmed | Marketing creating value for customers Gilbert A. Churchill ; J. Paul Peter |
| title_short | Marketing |
| title_sort | marketing creating value for customers |
| title_sub | creating value for customers |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://www.loc.gov/catdir/description/mh023/97013807.html http://www.loc.gov/catdir/toc/mh022/97013807.html |
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