Applied marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Addison-Wesley
1996
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Beschreibung: | XII, 314 S. graph. Darst. |
| ISBN: | 0201565048 |
Internformat
MARC
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| 100 | 1 | |a Moutinho, Luiz |d 1949- |e Verfasser |0 (DE-588)131450204 |4 aut | |
| 245 | 1 | 0 | |a Applied marketing research |c Luiz Moutinho ; Martin Evans |
| 250 | |a Reprint. | ||
| 264 | 1 | |a Harlow [u.a.] |b Addison-Wesley |c 1996 | |
| 300 | |a XII, 314 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Evans, Martin |d 1950- |e Verfasser |0 (DE-588)124548075 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016836124 | ||
Datensatz im Suchindex
| _version_ | 1804138154176806912 |
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| author | Moutinho, Luiz 1949- Evans, Martin 1950- |
| author_GND | (DE-588)131450204 (DE-588)124548075 |
| author_facet | Moutinho, Luiz 1949- Evans, Martin 1950- |
| author_role | aut aut |
| author_sort | Moutinho, Luiz 1949- |
| author_variant | l m lm m e me |
| building | Verbundindex |
| bvnumber | BV023515526 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.M69 1992 |
| callnumber-search | HF5415.2.M69 1992 |
| callnumber-sort | HF 45415.2 M69 41992 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)615351054 (DE-599)BVBBV023515526 |
| dewey-full | 658.8/320 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 20 |
| dewey-search | 658.8/3 20 |
| dewey-sort | 3658.8 13 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
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| id | DE-604.BV023515526 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:43Z |
| indexdate | 2024-07-09T21:23:40Z |
| institution | BVB |
| isbn | 0201565048 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016836124 |
| oclc_num | 615351054 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XII, 314 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Moutinho, Luiz 1949- Verfasser (DE-588)131450204 aut Applied marketing research Luiz Moutinho ; Martin Evans Reprint. Harlow [u.a.] Addison-Wesley 1996 XII, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s Evans, Martin 1950- Verfasser (DE-588)124548075 aut |
| spellingShingle | Moutinho, Luiz 1949- Evans, Martin 1950- Applied marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Applied marketing research |
| title_auth | Applied marketing research |
| title_exact_search | Applied marketing research |
| title_exact_search_txtP | Applied marketing research |
| title_full | Applied marketing research Luiz Moutinho ; Martin Evans |
| title_fullStr | Applied marketing research Luiz Moutinho ; Martin Evans |
| title_full_unstemmed | Applied marketing research Luiz Moutinho ; Martin Evans |
| title_short | Applied marketing research |
| title_sort | applied marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT moutinholuiz appliedmarketingresearch AT evansmartin appliedmarketingresearch |