Cases in marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Addison-Wesley
1990
|
| Ausgabe: | repr. |
| Schlagworte: | |
| Beschreibung: | XIII, 329 S. |
| ISBN: | 0201175703 |
Internformat
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| 300 | |a XIII, 329 S. | ||
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| 650 | 4 | |a Marketing -- Management -- Case studies | |
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Datensatz im Suchindex
| _version_ | 1804138152757035008 |
|---|---|
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| author | Moutinho, Luiz 1949- |
| author_GND | (DE-588)131450204 |
| author_facet | Moutinho, Luiz 1949- |
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| building | Verbundindex |
| bvnumber | BV023514674 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.M69 1989 |
| callnumber-search | HF5415.13.M69 1989 |
| callnumber-sort | HF 45415.13 M69 41989 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915822346 (DE-599)BVBBV023514674 |
| dewey-full | 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 |
| dewey-search | 658.8 20 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | repr. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:31:37Z |
| indexdate | 2024-07-09T21:23:39Z |
| institution | BVB |
| isbn | 0201175703 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016835483 |
| oclc_num | 915822346 |
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| physical | XIII, 329 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Addison-Wesley |
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| spelling | Moutinho, Luiz 1949- Verfasser (DE-588)131450204 aut Cases in marketing management Luiz Moutinho repr. New York, NY [u.a.] Addison-Wesley 1990 XIII, 329 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management -- Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Moutinho, Luiz 1949- Cases in marketing management Marketing -- Management -- Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_exact_search_txtP | Cases in marketing management |
| title_full | Cases in marketing management Luiz Moutinho |
| title_fullStr | Cases in marketing management Luiz Moutinho |
| title_full_unstemmed | Cases in marketing management Luiz Moutinho |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Marketing -- Management -- Case studies |
| topic_facet | Marketing -- Management -- Case studies Fallstudiensammlung |
| work_keys_str_mv | AT moutinholuiz casesinmarketingmanagement |