The essence of business economics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Prentice Hall
1997
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The essence of management series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 226 S. graph. Darst. |
| ISBN: | 0135731305 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface to the first edition xi
Preface to the second edition xiii
1 The essence of business economics: an overview 1
The essence of business economics 1
Basic concepts in business economics 2
The competitive environment 12
Concluding remarks 17
Key learning points 17
Topics for discussion 19
2 The analysis of consumer demand 20
The essence of consumer demand 20
The market demand curve 21
Consumer surplus 24
The determinants of demand 25
The classification of products 26
Concepts of elasticity 29
The relationship between price elasticity and sales revenue 36
Concluding remarks 39
Key learning points 40
Topics for discussion 42
3 The analysis of production costs 44
The essence of production costs 44
The production function 45
vii
viij THE ESSENCE OF BUSINESS ECONOMICS
Variable costs versus fixed costs 47
Production decisions in the short run and long run 48
Diminishing returns in production 49
Maximizing profit and the production decision 51
Economies and diseconomies of scale 53
The experience curve 60
Optimal scale and x-inefficiency 60
The firm s supply curve 63
Elasticity of supply 66
Concluding remarks 66
Key learning points 67
Topics for discussion 69
4 The competitive environment 70
The essence of the competitive environment 70
Competitive strategy 71
Perfect competition 73
Monopoly 76
Monopolistic competition 83
Oligopoly 85
Competitive advantage 90
Concluding remarks 95
Key learning points 96
Topics for discussion 98
5 Managerial objectives and the firm 99
The essence of managerial objectives 99
Agency theory 103
Managerial theories 106
Behavioural theories HI
Concluding remarks H3
Key learning points H
Topics for discussion H
6 Understanding pricing strategies ^
The essence of pricing strategies
Price determination and managerial objectives ^
Generic pricing strategies
Pricing and the competitive environment
The marketing mix and the product life cycle
The economics of price discrimination
Pricing in multi-plant and multi-product firms
Peak-load pricing
CONTENTS ix
Pricing policy and the role of government 137
Concluding remarks 140
Key learning points 140
Topics for discussion 142
7 Investment appraisal 143
The essence of investment appraisal 143
The investment selection process 144
Estimating cash flows 146
Evaluating and ranking investment projects 147
Undertaking a cost-benefit analysis 151
Concluding remarks 152
Key learning points 153
Topics for discussion 154
8 Understanding the labour market 156
The essence of the labour market 156
The demand for labour 157
The supply of labour 160
Collective bargaining 164
Concluding remarks 165
Key learning points 166
Topics for discussion 167
9 Government and business 168
Introduction 168
The principles of state intervention 170
Macroeconomic policy 172
Industrial policy 175
Competition law 178
Regional policy 181
Concluding remarks 184
Key learning points 184
Topics for discussion 185
10 Business and economic forecasting 186
The essence of business and economic forecasting 186
Collecting information on consumer behaviour 188
Statistical estimation of demand relationships 191
Forecasting demand 198
Concluding remarks 205
X THEESSENCEOFBUSINESSECONOMICS
Key learning points 205
Topics for discussion 207
11 Business economics - a check list for managers 208
Check list for business success 210
Topics for revision 212
Appendix: sources of business economics data for
managers 214
UK sources 214
International sources 216
References for further reading 218
Index 220
|
| adam_txt |
Contents
Preface to the first edition xi
Preface to the second edition xiii
1 The essence of business economics: an overview 1
The essence of business economics 1
Basic concepts in business economics 2
The competitive environment 12
Concluding remarks 17
Key learning points 17
Topics for discussion 19
2 The analysis of consumer demand 20
The essence of consumer demand 20
The market demand curve 21
Consumer surplus 24
The determinants of demand 25
The classification of products 26
Concepts of elasticity 29
The relationship between price elasticity and sales revenue 36
Concluding remarks 39
Key learning points 40
Topics for discussion 42
3 The analysis of production costs 44
The essence of production costs 44
The production function 45
vii
viij THE ESSENCE OF BUSINESS ECONOMICS
Variable costs versus fixed costs 47
Production decisions in the short run and long run 48
Diminishing returns in production 49
Maximizing profit and the production decision 51
Economies and diseconomies of scale 53
The experience curve 60
Optimal scale and x-inefficiency 60
The firm's supply curve 63
Elasticity of supply 66
Concluding remarks 66
Key learning points 67
Topics for discussion 69
4 The competitive environment 70
The essence of the competitive environment 70
Competitive strategy 71
Perfect competition 73
Monopoly 76
Monopolistic competition 83
Oligopoly 85
Competitive advantage 90
Concluding remarks 95
Key learning points 96
Topics for discussion 98
5 Managerial objectives and the firm 99
The essence of managerial objectives 99
Agency theory 103
Managerial theories 106
Behavioural theories HI
Concluding remarks H3
Key learning points H
Topics for discussion H
6 Understanding pricing strategies ^
The essence of pricing strategies
Price determination and managerial objectives ^
Generic pricing strategies
Pricing and the competitive environment
The marketing mix and the product life cycle
The economics of price discrimination
Pricing in multi-plant and multi-product firms
Peak-load pricing
CONTENTS ix
Pricing policy and the role of government 137
Concluding remarks 140
Key learning points 140
Topics for discussion 142
7 Investment appraisal 143
The essence of investment appraisal 143
The investment selection process 144
Estimating cash flows 146
Evaluating and ranking investment projects 147
Undertaking a cost-benefit analysis 151
Concluding remarks 152
Key learning points 153
Topics for discussion 154
8 Understanding the labour market 156
The essence of the labour market 156
The demand for labour 157
The supply of labour 160
Collective bargaining 164
Concluding remarks 165
Key learning points 166
Topics for discussion 167
9 Government and business 168
Introduction 168
The principles of state intervention 170
Macroeconomic policy 172
Industrial policy 175
Competition law 178
Regional policy 181
Concluding remarks 184
Key learning points 184
Topics for discussion 185
10 Business and economic forecasting 186
The essence of business and economic forecasting 186
Collecting information on consumer behaviour 188
Statistical estimation of demand relationships 191
Forecasting demand 198
Concluding remarks 205
X THEESSENCEOFBUSINESSECONOMICS
Key learning points 205
Topics for discussion 207
11 Business economics - a check list for managers 208
Check list for business success 210
Topics for revision 212
Appendix: sources of business economics data for
managers 214
UK sources 214
International sources 216
References for further reading 218
Index 220 |
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| spelling | Nellis, Joseph G. Verfasser (DE-588)128678577 aut The essence of business economics Joseph G. Nellis and David Parker 2. ed. New York [u.a.] Prentice Hall 1997 XIII, 226 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The essence of management series Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Business economics (DE-588)4507951-1 s DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Mikroökonomie (DE-588)4039225-9 s 1\p DE-604 Parker, David 1949- Verfasser (DE-588)128654376 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016835369&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | The essence of business economics |
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| title_full | The essence of business economics Joseph G. Nellis and David Parker |
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| topic | Managerial economics Business economics (DE-588)4507951-1 gnd Mikroökonomie (DE-588)4039225-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Managerial economics Business economics Mikroökonomie Betriebswirtschaftslehre |
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