Marketing research: an applied orientation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice Hall
1993
|
| Schlagworte: | |
| Beschreibung: | XXXI, 857 S. graph. Darst. |
| ISBN: | 0135553504 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing research |b an applied orientation |c Naresh K. Malhotra |
| 264 | 1 | |a Englewood Cliffs, NJ [u.a.] |b Prentice Hall |c 1993 | |
| 300 | |a XXXI, 857 S. |b graph. Darst. | ||
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| 650 | 4 | |a Marketing research | |
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| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Malhotra, Naresh K. |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. |
| author_role | aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm |
| building | Verbundindex |
| bvnumber | BV023513095 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.M29 1993 |
| callnumber-search | HF5415.2.M29 1993 |
| callnumber-sort | HF 45415.2 M29 41993 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)605913902 (DE-599)BVBBV023513095 |
| dewey-full | 658.8/320 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 20 |
| dewey-search | 658.8/3 20 |
| dewey-sort | 3658.8 13 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023513095 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:28Z |
| indexdate | 2024-07-09T21:23:38Z |
| institution | BVB |
| isbn | 0135553504 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016834467 |
| oclc_num | 605913902 |
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| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XXXI, 857 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied orientation Naresh K. Malhotra Englewood Cliffs, NJ [u.a.] Prentice Hall 1993 XXXI, 857 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing research -- Methodology Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Marketing research an applied orientation Marketing research Marketing research -- Methodology Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research an applied orientation |
| title_auth | Marketing research an applied orientation |
| title_exact_search | Marketing research an applied orientation |
| title_exact_search_txtP | Marketing research an applied orientation |
| title_full | Marketing research an applied orientation Naresh K. Malhotra |
| title_fullStr | Marketing research an applied orientation Naresh K. Malhotra |
| title_full_unstemmed | Marketing research an applied orientation Naresh K. Malhotra |
| title_short | Marketing research |
| title_sort | marketing research an applied orientation |
| title_sub | an applied orientation |
| topic | Marketing research Marketing research -- Methodology Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketing research -- Methodology Marketing Marktforschung Marketingforschung |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedorientation |