Introduction to marketing: a step-by-step guide to all the tools of marketing
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Page
1999
|
Schriftenreihe: | Marketing in action series
|
Beschreibung: | 290 S. |
ISBN: | 0749420952 |
Internformat
MARC
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100 | 1 | |a Lancaster, Geoffrey |d 1938- |e Verfasser |0 (DE-588)129451851 |4 aut | |
245 | 1 | 0 | |a Introduction to marketing |b a step-by-step guide to all the tools of marketing |c Geoff Lancaster & Paul Reynolds |
264 | 1 | |a London |b Page |c 1999 | |
300 | |a 290 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Marketing in action series | |
700 | 1 | |a Reynolds, Paul |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-016834005 |
Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
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author | Lancaster, Geoffrey 1938- Reynolds, Paul |
author_GND | (DE-588)129451851 |
author_facet | Lancaster, Geoffrey 1938- Reynolds, Paul |
author_role | aut aut |
author_sort | Lancaster, Geoffrey 1938- |
author_variant | g l gl p r pr |
building | Verbundindex |
bvnumber | BV023512350 |
classification_rvk | QP 360 QP 600 |
ctrlnum | (OCoLC)915818303 (DE-599)BVBBV023512350 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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illustrated | Not Illustrated |
index_date | 2024-07-02T22:31:22Z |
indexdate | 2024-07-09T21:23:37Z |
institution | BVB |
isbn | 0749420952 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016834005 |
oclc_num | 915818303 |
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physical | 290 S. |
publishDate | 1999 |
publishDateSearch | 1999 |
publishDateSort | 1999 |
publisher | Page |
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series2 | Marketing in action series |
spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Introduction to marketing a step-by-step guide to all the tools of marketing Geoff Lancaster & Paul Reynolds London Page 1999 290 S. txt rdacontent n rdamedia nc rdacarrier Marketing in action series Reynolds, Paul Verfasser aut |
spellingShingle | Lancaster, Geoffrey 1938- Reynolds, Paul Introduction to marketing a step-by-step guide to all the tools of marketing |
title | Introduction to marketing a step-by-step guide to all the tools of marketing |
title_auth | Introduction to marketing a step-by-step guide to all the tools of marketing |
title_exact_search | Introduction to marketing a step-by-step guide to all the tools of marketing |
title_exact_search_txtP | Introduction to marketing a step-by-step guide to all the tools of marketing |
title_full | Introduction to marketing a step-by-step guide to all the tools of marketing Geoff Lancaster & Paul Reynolds |
title_fullStr | Introduction to marketing a step-by-step guide to all the tools of marketing Geoff Lancaster & Paul Reynolds |
title_full_unstemmed | Introduction to marketing a step-by-step guide to all the tools of marketing Geoff Lancaster & Paul Reynolds |
title_short | Introduction to marketing |
title_sort | introduction to marketing a step by step guide to all the tools of marketing |
title_sub | a step-by-step guide to all the tools of marketing |
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