The marketing challenge of Europe 1992:
Gespeichert in:
| Vorheriger Titel: | The marketing challenge of 1992 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1992
|
| Ausgabe: | Rev. ed. |
| Schlagworte: | |
| Beschreibung: | IX, 422 S. graph. Darst. |
| ISBN: | 0201564009 |
Internformat
MARC
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| 008 | 930331s1992 xxud||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)257063995 | ||
| 035 | |a (DE-599)BVBBV023508823 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 050 | 0 | |a HF5415.12.E82Q45 1991 | |
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| 100 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
| 245 | 1 | 0 | |a The marketing challenge of Europe 1992 |c John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1992 | |
| 300 | |a IX, 422 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 2 | 7 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Marketing -- European Economic Community countries -- Case studies | |
| 650 | 4 | |a Corporations, Foreign -- European Economic Community countries | |
| 650 | 4 | |a Europe 1992 | |
| 650 | 0 | 7 | |a Marktentwicklung |0 (DE-588)4123713-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Binnenmarkt |0 (DE-588)4145576-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europa | |
| 651 | 4 | |a Europäische Gemeinschaften. Mitgliedsstaaten | |
| 651 | 4 | |a Europe -- Economic integration | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |D b |
| 689 | 0 | 1 | |a Binnenmarkt |0 (DE-588)4145576-9 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Binnenmarkt |0 (DE-588)4145576-9 |D s |
| 689 | 1 | 1 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |D b |
| 689 | 1 | 2 | |a Marktentwicklung |0 (DE-588)4123713-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 700 | 1 | |a Salama, Eric R. |e Verfasser |4 aut | |
| 780 | 0 | 0 | |i Frühere Auflage |t The marketing challenge of 1992 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016832222 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138147831873536 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
| author_GND | (DE-588)136250440 (DE-588)170036006 |
| author_facet | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
| author_role | aut aut aut |
| author_sort | Quelch, John A. 1951- |
| author_variant | j a q ja jaq r d b rd rdb e r s er ers |
| building | Verbundindex |
| bvnumber | BV023508823 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.12.E82Q45 1991 |
| callnumber-search | HF5415.12.E82Q45 1991 |
| callnumber-sort | HF 45415.12 E82 Q45 41991 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QM 420 QP 600 |
| ctrlnum | (OCoLC)257063995 (DE-599)BVBBV023508823 |
| dewey-full | 337.1/4220 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 337 - International economics |
| dewey-raw | 337.1/42 20 |
| dewey-search | 337.1/42 20 |
| dewey-sort | 3337.1 242 220 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe -- Economic integration |
| geographic_facet | Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe -- Economic integration |
| id | DE-604.BV023508823 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:03Z |
| indexdate | 2024-07-09T21:23:34Z |
| institution | BVB |
| isbn | 0201564009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016832222 |
| oclc_num | 257063995 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | IX, 422 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama Rev. ed. Reading, Mass. [u.a.] Addison-Wesley 1992 IX, 422 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Marketing -- European Economic Community countries -- Case studies Corporations, Foreign -- European Economic Community countries Europe 1992 Marktentwicklung (DE-588)4123713-4 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe -- Economic integration (DE-588)4522595-3 Fallstudiensammlung gnd-content Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s Marketing (DE-588)4037589-4 s DE-604 Marktentwicklung (DE-588)4123713-4 s 1\p DE-604 Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Salama, Eric R. Verfasser aut Frühere Auflage The marketing challenge of 1992 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. The marketing challenge of Europe 1992 Europäische Gemeinschaften (DE-588)35439-9 gnd Marketing -- European Economic Community countries -- Case studies Corporations, Foreign -- European Economic Community countries Europe 1992 Marktentwicklung (DE-588)4123713-4 gnd Binnenmarkt (DE-588)4145576-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4123713-4 (DE-588)4145576-9 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | The marketing challenge of Europe 1992 |
| title_auth | The marketing challenge of Europe 1992 |
| title_exact_search | The marketing challenge of Europe 1992 |
| title_exact_search_txtP | The marketing challenge of Europe 1992 |
| title_full | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_fullStr | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_full_unstemmed | The marketing challenge of Europe 1992 John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_old | The marketing challenge of 1992 |
| title_short | The marketing challenge of Europe 1992 |
| title_sort | the marketing challenge of europe 1992 |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Marketing -- European Economic Community countries -- Case studies Corporations, Foreign -- European Economic Community countries Europe 1992 Marktentwicklung (DE-588)4123713-4 gnd Binnenmarkt (DE-588)4145576-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Europäische Gemeinschaften Marketing -- European Economic Community countries -- Case studies Corporations, Foreign -- European Economic Community countries Europe 1992 Marktentwicklung Binnenmarkt Marketing Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe -- Economic integration Fallstudiensammlung |
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