Marketing case studies: how to tackle them, how to answer them
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1997
|
| Ausgabe: | 2. ed., reprint. |
| Schriftenreihe: | The Marketing series : Student
|
| Beschreibung: | 214 S. graph. Darst. |
| ISBN: | 0750620110 |
Internformat
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| 780 | 0 | 0 | |i 1. Aufl. u.d.T.:Mini cases in marketing |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., reprint. |
| format | Book |
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| id | DE-604.BV023508697 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:02Z |
| indexdate | 2024-07-09T21:23:34Z |
| institution | BVB |
| isbn | 0750620110 |
| language | English |
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| physical | 214 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Butterworth-Heinemann |
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| series2 | The Marketing series : Student |
| spelling | Massingham, Lester Verfasser (DE-588)129470228 aut Marketing case studies how to tackle them, how to answer them Lester Massingham and Geoff Lancaster 2. ed., reprint. Oxford [u.a.] Butterworth-Heinemann 1997 214 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Marketing series : Student Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut 1. Aufl. u.d.T.:Mini cases in marketing |
| spellingShingle | Massingham, Lester Lancaster, Geoffrey 1938- Marketing case studies how to tackle them, how to answer them |
| title | Marketing case studies how to tackle them, how to answer them |
| title_auth | Marketing case studies how to tackle them, how to answer them |
| title_exact_search | Marketing case studies how to tackle them, how to answer them |
| title_exact_search_txtP | Marketing case studies how to tackle them, how to answer them |
| title_full | Marketing case studies how to tackle them, how to answer them Lester Massingham and Geoff Lancaster |
| title_fullStr | Marketing case studies how to tackle them, how to answer them Lester Massingham and Geoff Lancaster |
| title_full_unstemmed | Marketing case studies how to tackle them, how to answer them Lester Massingham and Geoff Lancaster |
| title_short | Marketing case studies |
| title_sort | marketing case studies how to tackle them how to answer them |
| title_sub | how to tackle them, how to answer them |
| work_keys_str_mv | AT massinghamlester marketingcasestudieshowtotacklethemhowtoanswerthem AT lancastergeoffrey marketingcasestudieshowtotacklethemhowtoanswerthem |