Strategic marketing management 1996 - 97: planning and control, analysis and decision
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1996
|
| Schriftenreihe: | The marketing series : student
The CIM Workbook series : marketing : diploma |
| Beschreibung: | XVI, 371 S. Ill., graph. Darst. |
| ISBN: | 0750629142 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023508692 | ||
| 003 | DE-604 | ||
| 005 | 20040907000000.0 | ||
| 007 | t | ||
| 008 | 961115s1996 xxkad|| |||| 00||| eng d | ||
| 020 | |a 0750629142 |9 0-7506-2914-2 | ||
| 035 | |a (OCoLC)915808034 | ||
| 035 | |a (DE-599)BVBBV023508692 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-521 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Fifield, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management 1996 - 97 |b planning and control, analysis and decision |c Paul Fifield and Colin Gilligan |
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 1996 | |
| 300 | |a XVI, 371 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : student | |
| 490 | 0 | |a The CIM Workbook series : marketing : diploma | |
| 700 | 1 | |a Gilligan, Colin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016832158 | ||
Datensatz im Suchindex
| _version_ | 1804138147735404544 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Fifield, Paul Gilligan, Colin |
| author_facet | Fifield, Paul Gilligan, Colin |
| author_role | aut aut |
| author_sort | Fifield, Paul |
| author_variant | p f pf c g cg |
| building | Verbundindex |
| bvnumber | BV023508692 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915808034 (DE-599)BVBBV023508692 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01020nam a2200313zc 4500</leader><controlfield tag="001">BV023508692</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040907000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">961115s1996 xxkad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750629142</subfield><subfield code="9">0-7506-2914-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915808034</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023508692</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fifield, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing management 1996 - 97</subfield><subfield code="b">planning and control, analysis and decision</subfield><subfield code="c">Paul Fifield and Colin Gilligan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 371 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series : student</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The CIM Workbook series : marketing : diploma</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilligan, Colin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016832158</subfield></datafield></record></collection> |
| id | DE-604.BV023508692 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:02Z |
| indexdate | 2024-07-09T21:23:34Z |
| institution | BVB |
| isbn | 0750629142 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016832158 |
| oclc_num | 915808034 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVI, 371 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : student The CIM Workbook series : marketing : diploma |
| spelling | Fifield, Paul Verfasser aut Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan Oxford [u.a.] Butterworth-Heinemann 1996 XVI, 371 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : student The CIM Workbook series : marketing : diploma Gilligan, Colin Verfasser aut |
| spellingShingle | Fifield, Paul Gilligan, Colin Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_auth | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_exact_search | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_exact_search_txtP | Strategic marketing management 1996 - 97 planning and control, analysis and decision |
| title_full | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_fullStr | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_full_unstemmed | Strategic marketing management 1996 - 97 planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_short | Strategic marketing management 1996 - 97 |
| title_sort | strategic marketing management 1996 97 planning and control analysis and decision |
| title_sub | planning and control, analysis and decision |
| work_keys_str_mv | AT fifieldpaul strategicmarketingmanagement199697planningandcontrolanalysisanddecision AT gilligancolin strategicmarketingmanagement199697planningandcontrolanalysisanddecision |