European advertising strategies: the profiles and policies of multinational companies operating in Europe
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London <<[u.a.]>>
Cassell
1994
|
| Ausgabe: | Paperback ed., repr. |
| Schlagworte: | |
| Beschreibung: | XIV, 210 S. Ill. |
| ISBN: | 0304328138 0304317969 |
Internformat
MARC
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| 245 | 1 | 0 | |a European advertising strategies |b the profiles and policies of multinational companies operating in Europe |c Rein Rijkens |
| 250 | |a Paperback ed., repr. | ||
| 264 | 1 | |a London <<[u.a.]>> |b Cassell |c 1994 | |
| 300 | |a XIV, 210 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Advertising -- Europe -- Case studies | |
| 650 | 4 | |a International business enterprises -- Europe -- Case studies | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804138147364208640 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Rijkens, Rein |
| author_facet | Rijkens, Rein |
| author_role | aut |
| author_sort | Rijkens, Rein |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV023508263 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.E79R55 1992 |
| callnumber-search | HF5813.E79R55 1992 |
| callnumber-sort | HF 45813 E79 R55 41992 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)636492910 (DE-599)BVBBV023508263 |
| dewey-full | 659.1/09420 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/094 20 |
| dewey-search | 659.1/094 20 |
| dewey-sort | 3659.1 294 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Paperback ed., repr. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | Europa Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV023508263 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:30:58Z |
| indexdate | 2024-07-09T21:23:34Z |
| institution | BVB |
| isbn | 0304328138 0304317969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016831915 |
| oclc_num | 636492910 |
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| physical | XIV, 210 S. Ill. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Cassell |
| record_format | marc |
| spelling | Rijkens, Rein Verfasser aut European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens Paperback ed., repr. London <<[u.a.]>> Cassell 1994 XIV, 210 S. Ill. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Advertising -- Europe -- Case studies International business enterprises -- Europe -- Case studies Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbestrategie (DE-588)4133682-3 s DE-604 Europa (DE-588)4015701-5 g Werbeplanung (DE-588)4130474-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rijkens, Rein European advertising strategies the profiles and policies of multinational companies operating in Europe Multinationales Unternehmen Advertising -- Europe -- Case studies International business enterprises -- Europe -- Case studies Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4133682-3 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_auth | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_exact_search | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_exact_search_txtP | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_full | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens |
| title_fullStr | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens |
| title_full_unstemmed | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens |
| title_short | European advertising strategies |
| title_sort | european advertising strategies the profiles and policies of multinational companies operating in europe |
| title_sub | the profiles and policies of multinational companies operating in Europe |
| topic | Multinationales Unternehmen Advertising -- Europe -- Case studies International business enterprises -- Europe -- Case studies Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Multinationales Unternehmen Advertising -- Europe -- Case studies International business enterprises -- Europe -- Case studies Werbeplanung Werbestrategie Europa Fallstudiensammlung |
| work_keys_str_mv | AT rijkensrein europeanadvertisingstrategiestheprofilesandpoliciesofmultinationalcompaniesoperatingineurope |