Marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Prentice Hall
1986
|
| Schlagworte: | |
| Beschreibung: | XIII, 450 S. Ill., graph. Darst. |
| ISBN: | 0135570913 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV023506360 | ||
| 003 | DE-604 | ||
| 005 | 20040705000000.0 | ||
| 007 | t | ||
| 008 | 930225s1986 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0135570913 |c 108,68 |9 0-13-557091-3 | ||
| 035 | |a (OCoLC)636659249 | ||
| 035 | |a (DE-599)BVBBV023506360 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 |a DE-B170 | ||
| 050 | 0 | |a HF5415.123.A53 1986 | |
| 082 | 0 | |a 659 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Anderson, Patricia M. |d 1931- |e Verfasser |0 (DE-588)124280579 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |c Patricia M. Anderson ; Leonard G. Rubin |
| 264 | 1 | |a New York, NY [u.a.] |b Prentice Hall |c 1986 | |
| 300 | |a XIII, 450 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Rubin, Leonard G. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016830847 | ||
Datensatz im Suchindex
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| author | Anderson, Patricia M. 1931- Rubin, Leonard G. |
| author_GND | (DE-588)124280579 |
| author_facet | Anderson, Patricia M. 1931- Rubin, Leonard G. |
| author_role | aut aut |
| author_sort | Anderson, Patricia M. 1931- |
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| building | Verbundindex |
| bvnumber | BV023506360 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123.A53 1986 |
| callnumber-search | HF5415.123.A53 1986 |
| callnumber-sort | HF 45415.123 A53 41986 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)636659249 (DE-599)BVBBV023506360 |
| dewey-full | 65919 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 19 |
| dewey-search | 659 19 |
| dewey-sort | 3659 219 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023506360 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:30:47Z |
| indexdate | 2024-07-09T21:23:32Z |
| institution | BVB |
| isbn | 0135570913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016830847 |
| oclc_num | 636659249 |
| open_access_boolean | |
| owner | DE-521 DE-B170 |
| owner_facet | DE-521 DE-B170 |
| physical | XIII, 450 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Anderson, Patricia M. 1931- Verfasser (DE-588)124280579 aut Marketing communications Patricia M. Anderson ; Leonard G. Rubin New York, NY [u.a.] Prentice Hall 1986 XIII, 450 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Rubin, Leonard G. Verfasser aut |
| spellingShingle | Anderson, Patricia M. 1931- Rubin, Leonard G. Marketing communications Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_exact_search_txtP | Marketing communications |
| title_full | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_fullStr | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_full_unstemmed | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Kommunikation Marketing |
| work_keys_str_mv | AT andersonpatriciam marketingcommunications AT rubinleonardg marketingcommunications |