Principles of marketing: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
1995
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 682 S. Ill., graph. Darst. 26 cm |
| ISBN: | 0538839139 |
Internformat
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| 100 | 1 | |a Semenik, Richard J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |b a global perspective |c Richard J. Semenik ; Gary J. Bamossy |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Cincinnati, Ohio |b South-Western College Publ. |c 1995 | |
| 300 | |a XXII, 682 S. |b Ill., graph. Darst. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bamossy, Gary J. |d 1949- |e Verfasser |0 (DE-588)122980778 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016830613 | ||
Datensatz im Suchindex
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| author | Semenik, Richard J. Bamossy, Gary J. 1949- |
| author_GND | (DE-588)122980778 |
| author_facet | Semenik, Richard J. Bamossy, Gary J. 1949- |
| author_role | aut aut |
| author_sort | Semenik, Richard J. |
| author_variant | r j s rj rjs g j b gj gjb |
| building | Verbundindex |
| bvnumber | BV023505605 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.S437 1995 |
| callnumber-search | HF5415.13.S437 1995 |
| callnumber-sort | HF 45415.13 S437 41995 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)832283616 (DE-599)BVBBV023505605 |
| dewey-full | 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 |
| dewey-search | 658.8 20 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV023505605 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:30:46Z |
| indexdate | 2024-07-09T21:23:32Z |
| institution | BVB |
| isbn | 0538839139 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016830613 |
| oclc_num | 832283616 |
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| owner_facet | DE-521 |
| physical | XXII, 682 S. Ill., graph. Darst. 26 cm |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Semenik, Richard J. Verfasser aut Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy 2. ed. Cincinnati, Ohio South-Western College Publ. 1995 XXII, 682 S. Ill., graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Bamossy, Gary J. 1949- Verfasser (DE-588)122980778 aut |
| spellingShingle | Semenik, Richard J. Bamossy, Gary J. 1949- Principles of marketing a global perspective Marketing -- Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 |
| title | Principles of marketing a global perspective |
| title_auth | Principles of marketing a global perspective |
| title_exact_search | Principles of marketing a global perspective |
| title_exact_search_txtP | Principles of marketing a global perspective |
| title_full | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_fullStr | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_full_unstemmed | Principles of marketing a global perspective Richard J. Semenik ; Gary J. Bamossy |
| title_short | Principles of marketing |
| title_sort | principles of marketing a global perspective |
| title_sub | a global perspective |
| topic | Marketing -- Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing -- Management Management Marketing |
| work_keys_str_mv | AT semenikrichardj principlesofmarketingaglobalperspective AT bamossygaryj principlesofmarketingaglobalperspective |