Groundswell: winning in a world transformed by social technologies
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companie...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Harvard Business Press
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. |
| Beschreibung: | Includes bibliographical references (p. 247-263) and indexes |
| Beschreibung: | xiii, 286 p. graph. Darst. 25 cm |
| ISBN: | 9781422125007 1422125009 |
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Datensatz im Suchindex
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| adam_text | GROUNDSWELL / LI, CHARLENE : 2008 TABLE OF CONTENTS /
INHALTSVERZEICHNIS UNDERSTANDING THE GROUNDSWELL WHY THE GROUNDSWELL
AND WHY NOW? JUJITSU AND THE TECHNOLOGIES OF THE GROUNDSWELL THE SOCIAL
TECHNOGRAPHICS PROFILE TAPPING THE GROUNDSWELL STRATEGIES FOR TAPPING
THE GROUNDSWELL LISTENING TO THE GROUNDSWELL TALKING WITH THE
GROUNDSWELL ENERGIZING THE GROUNDSWELL HELPING THE GROUNDSWELL TO
SUPPORT ITSELF EMBRACING THE GROUNDSWELL THE GROUNDSWELL TRANSFORMS THE
GROUNDSWELL IN YOUR COMPANY : MARKETING THE GROUNDSWELL IN YOUR COMPANY
: IT THE FUTURE OF THE GROUNDSWELL. DIESES SCHRIFTSTUECK WURDE
MASCHINELL ERZEUGT.
|
| adam_txt |
GROUNDSWELL / LI, CHARLENE : 2008 TABLE OF CONTENTS /
INHALTSVERZEICHNIS UNDERSTANDING THE GROUNDSWELL WHY THE GROUNDSWELL
AND WHY NOW? JUJITSU AND THE TECHNOLOGIES OF THE GROUNDSWELL THE SOCIAL
TECHNOGRAPHICS PROFILE TAPPING THE GROUNDSWELL STRATEGIES FOR TAPPING
THE GROUNDSWELL LISTENING TO THE GROUNDSWELL TALKING WITH THE
GROUNDSWELL ENERGIZING THE GROUNDSWELL HELPING THE GROUNDSWELL TO
SUPPORT ITSELF EMBRACING THE GROUNDSWELL THE GROUNDSWELL TRANSFORMS THE
GROUNDSWELL IN YOUR COMPANY : MARKETING THE GROUNDSWELL IN YOUR COMPANY
: IT THE FUTURE OF THE GROUNDSWELL. DIESES SCHRIFTSTUECK WURDE
MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Li, Charlene Bernoff, Josh |
| author_GND | (DE-588)134285492 (DE-588)134285530 |
| author_facet | Li, Charlene Bernoff, Josh |
| author_role | aut aut |
| author_sort | Li, Charlene |
| author_variant | c l cl j b jb |
| building | Verbundindex |
| bvnumber | BV023486022 |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 |
| callnumber-search | HC79.I55 |
| callnumber-sort | HC 279 I55 |
| callnumber-subject | HC - Economic History and Conditions |
| classification_rvk | MS 5920 QP 624 SR 850 ST 205 |
| ctrlnum | (OCoLC)172980082 (DE-599)BVBBV023486022 |
| dewey-full | 303.48/33 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.48/33 |
| dewey-search | 303.48/33 |
| dewey-sort | 3303.48 233 |
| dewey-tens | 300 - Social sciences |
| discipline | Informatik Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Soziologie Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:39:37Z |
| indexdate | 2024-07-09T21:19:51Z |
| institution | BVB |
| isbn | 9781422125007 1422125009 |
| language | English |
| lccn | 2007048659 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016668065 |
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| publishDate | 2008 |
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| publisher | Harvard Business Press |
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| spelling | Li, Charlene Verfasser (DE-588)134285492 aut Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff Boston Harvard Business Press 2008 xiii, 286 p. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 247-263) and indexes "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. Online social networks Economic aspects Information society Economic aspects Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Produktgestaltung (DE-588)4047340-5 s Soziale Software (DE-588)7550143-0 s Kundenbindung (DE-588)4384508-3 s b DE-604 Bernoff, Josh Verfasser (DE-588)134285530 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016668065&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Li, Charlene Bernoff, Josh Groundswell winning in a world transformed by social technologies Online social networks Economic aspects Information society Economic aspects Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Produktgestaltung (DE-588)4047340-5 gnd Kundenbindung (DE-588)4384508-3 gnd |
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| title | Groundswell winning in a world transformed by social technologies |
| title_auth | Groundswell winning in a world transformed by social technologies |
| title_exact_search | Groundswell winning in a world transformed by social technologies |
| title_exact_search_txtP | Groundswell winning in a world transformed by social technologies |
| title_full | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_fullStr | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_full_unstemmed | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_short | Groundswell |
| title_sort | groundswell winning in a world transformed by social technologies |
| title_sub | winning in a world transformed by social technologies |
| topic | Online social networks Economic aspects Information society Economic aspects Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Produktgestaltung (DE-588)4047340-5 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Online social networks Economic aspects Information society Economic aspects Soziale Software Unternehmen Produktgestaltung Kundenbindung |
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