A short-cut to marketing the library:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Chandos
2008
|
| Ausgabe: | 1. publ. in Great Britain |
| Schriftenreihe: | Chandos information professional series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 91-93) and index |
| Beschreibung: | IX, 98 S. Ill. 25 cm |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
About the author
vii
Acknowledgements
¡X
1
Introduction
1
2
Why is marketing so important?
5
Does a successful operation really need any
marketing?
6
Marketing involves development
9
Do we really need libraries any more?
12
The courage to drop something
13
Problems are only opportunities in working clothes!
17
Is there such a thing as bad PR?
18
Difficulties with giving and receiving negative
responses
19
3
Marketing tools
21
Analysis
22
Strategy
-
the marketing focus
27
Implementation and feedback
35
Branding
37
The fine art of negotiation
40
Relationship marketing
41
4
Marketing in practice
43
Owner marketing
43
We are each other s customers
50
I A Short-cut to Marketing the Library
User marketing
52
Some suggestions for marketing actions
56
Media and publishing
64
Activities and events
66
New technology trends are here to help us in
marketing
70
Some more thoughts on marketing
73
5
Who else can help us? Publishers marketing
suggestions
77
Elsevier
77
MetaPress
79
OCLC
82
Taylor
&
Francis Journals
84
6
Conclusion
89
References
91
Further information
93
Index
95
Vi
|
| adam_txt |
Contents
About the author
vii
Acknowledgements
¡X
1
Introduction
1
2
Why is marketing so important?
5
Does a successful operation really need any
marketing?
6
Marketing involves development
9
Do we really need libraries any more?
12
The courage to drop something
13
Problems are only opportunities in working clothes!
17
Is there such a thing as bad PR?
18
Difficulties with giving and receiving negative
responses
19
3
Marketing tools
21
Analysis
22
Strategy
-
the marketing focus
27
Implementation and feedback
35
Branding
37
The fine art of negotiation
40
Relationship marketing
41
4
Marketing in practice
43
Owner marketing
43
We are each other's customers
50
I A Short-cut to Marketing the Library
User marketing
52
Some suggestions for marketing actions
56
Media and publishing
64
Activities and events
66
New technology trends are here to help us in
marketing
70
Some more thoughts on marketing
73
5
Who else can help us? Publishers' marketing
suggestions
77
Elsevier
77
MetaPress
79
OCLC
82
Taylor
&
Francis Journals
84
6
Conclusion
89
References
91
Further information
93
Index
95
Vi |
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| id | DE-604.BV023475746 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:36:05Z |
| indexdate | 2024-07-09T21:19:38Z |
| institution | BVB |
| language | English |
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| physical | IX, 98 S. Ill. 25 cm |
| publishDate | 2008 |
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| publisher | Chandos |
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| series2 | Chandos information professional series |
| spelling | Helinsky, Zuzana Verfasser aut A short-cut to marketing the library Zuzana Helinsky 1. publ. in Great Britain Oxford [u.a.] Chandos 2008 IX, 98 S. Ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Chandos information professional series Includes bibliographical references (p. 91-93) and index Libraries / Marketing Libraries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016657990&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Helinsky, Zuzana A short-cut to marketing the library Libraries / Marketing Libraries Marketing Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 |
| title | A short-cut to marketing the library |
| title_auth | A short-cut to marketing the library |
| title_exact_search | A short-cut to marketing the library |
| title_exact_search_txtP | A short-cut to marketing the library |
| title_full | A short-cut to marketing the library Zuzana Helinsky |
| title_fullStr | A short-cut to marketing the library Zuzana Helinsky |
| title_full_unstemmed | A short-cut to marketing the library Zuzana Helinsky |
| title_short | A short-cut to marketing the library |
| title_sort | a short cut to marketing the library |
| topic | Libraries / Marketing Libraries Marketing Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Libraries / Marketing Libraries Marketing Marketing Bibliothek |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016657990&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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