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Bibliographische Detailangaben
Hauptverfasser:	Kerin, Roger A. 1947- (VerfasserIn), Hartley, Steven W. (VerfasserIn), Rudelius, William (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston [u.a.] McGraw-Hill/IRWIN 2009
Ausgabe:	9th ed.
Schriftenreihe:	Mcgraw-Hill/Irwin series in marketing
Schlagworte:	Marketing
Online-Zugang:	Publisher description
Beschreibung:	Previous ed. entered under title. -- Includes index.
Beschreibung:	xlvii, 742 p. col. ill., map, charts 29 cm
ISBN:	9780073404721 0073404721 9780077265892 0077265890

Internformat

MARC


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245	1	0	\|a Marketing \|c Roger A. Kerin, Steven W. Hartley, William Rudelius
250			\|a 9th ed.
264		1	\|a Boston [u.a.] \|b McGraw-Hill/IRWIN \|c 2009
300			\|a xlvii, 742 p. \|b col. ill., map, charts \|c 29 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
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689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
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700	1		\|a Hartley, Steven W. \|e Verfasser \|4 aut
700	1		\|a Rudelius, William \|e Verfasser \|4 aut
856	4		\|u http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html \|3 Publisher description
999			\|a oai:aleph.bib-bvb.de:BVB01-016655965

Datensatz im Suchindex

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author	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William
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callnumber-first	H - Social Science
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callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)191697298 (DE-599)BVBBV023473684
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	9th ed.
format	Book
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id	DE-604.BV023473684
illustrated	Illustrated
index_date	2024-07-02T21:35:22Z
indexdate	2024-07-09T21:19:35Z
institution	BVB
isbn	9780073404721 0073404721 9780077265892 0077265890
language	English
lccn	2008002053
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016655965
oclc_num	191697298
open_access_boolean
owner	DE-703
owner_facet	DE-703
physical	xlvii, 742 p. col. ill., map, charts 29 cm
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	McGraw-Hill/IRWIN
record_format	marc
series2	Mcgraw-Hill/Irwin series in marketing
spelling	Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius 9th ed. Boston [u.a.] McGraw-Hill/IRWIN 2009 xlvii, 742 p. col. ill., map, charts 29 cm txt rdacontent n rdamedia nc rdacarrier Mcgraw-Hill/Irwin series in marketing Previous ed. entered under title. -- Includes index. Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hartley, Steven W. Verfasser aut Rudelius, William Verfasser aut http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html Publisher description
spellingShingle	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_exact_search_txtP	Marketing
title_full	Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius
title_fullStr	Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius
title_full_unstemmed	Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing
url	http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html
work_keys_str_mv	AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing

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