Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/IRWIN
2009
|
| Ausgabe: | 9th ed. |
| Schriftenreihe: | Mcgraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Publisher description |
| Beschreibung: | Previous ed. entered under title. -- Includes index. |
| Beschreibung: | xlvii, 742 p. col. ill., map, charts 29 cm |
| ISBN: | 9780073404721 0073404721 9780077265892 0077265890 |
Internformat
MARC
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| 020 | |a 9780073404721 |c alk. paper |9 978-0-07-340472-1 | ||
| 020 | |a 0073404721 |c alk. paper |9 0-07-340472-1 | ||
| 020 | |a 9780077265892 |c looseleaf ed. |9 978-0-07-726589-2 | ||
| 020 | |a 0077265890 |c looseleaf ed. |9 0-07-726589-0 | ||
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| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/IRWIN |c 2009 | |
| 300 | |a xlvii, 742 p. |b col. ill., map, charts |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Mcgraw-Hill/Irwin series in marketing | |
| 500 | |a Previous ed. entered under title. -- Includes index. | ||
| 650 | 4 | |a Marketing | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hartley, Steven W. |e Verfasser |4 aut | |
| 700 | 1 | |a Rudelius, William |e Verfasser |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html |3 Publisher description | |
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)191697298 (DE-599)BVBBV023473684 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 9th ed. |
| format | Book |
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| id | DE-604.BV023473684 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:35:22Z |
| indexdate | 2024-07-09T21:19:35Z |
| institution | BVB |
| isbn | 9780073404721 0073404721 9780077265892 0077265890 |
| language | English |
| lccn | 2008002053 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016655965 |
| oclc_num | 191697298 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xlvii, 742 p. col. ill., map, charts 29 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | McGraw-Hill/IRWIN |
| record_format | marc |
| series2 | Mcgraw-Hill/Irwin series in marketing |
| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius 9th ed. Boston [u.a.] McGraw-Hill/IRWIN 2009 xlvii, 742 p. col. ill., map, charts 29 cm txt rdacontent n rdamedia nc rdacarrier Mcgraw-Hill/Irwin series in marketing Previous ed. entered under title. -- Includes index. Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hartley, Steven W. Verfasser aut Rudelius, William Verfasser aut http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html Publisher description |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_fullStr | Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_full_unstemmed | Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html |
| work_keys_str_mv | AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing |