Public relations metrics: research and evaluation
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White |
| Beschreibung: | XV, 328 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9780805862720 0805862722 9780805862737 0805862730 9781410616791 1410616797 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
List of Contributors viii
Acknowledgments xvi
1 Public Relations Metrics: Measurement and Evaluation—
An Overview 1
BETTEKE VAN RULER, ANA TKALAC VERflC, AND DEJAN VERClt
PARTI
Fundamentals of Public Relations Research 19
2 Public Relations Methodology: Should We Bother (If It Exists)? 21
MANFRED RUHL
3 The Nature of Scholarly Endeavors in Public Relations 36
ALENKA JELEN
4 Empirical Research in Contemporary Social Sciences
Relevant to Public Relations: Toward a Network Approach 60
JAN KLEINNIJENHUIS
5 Conceptualizing Quantitative Research in Public Relations 88
JAMES E. GRUNIG
6 Using Qualitative Research to Become the Thinking Heart
of Organizations 120
LARISSA A. GRUNIG
PART II
Public Relations Methods, Cases, and Specific Topics 137
7 The Corporate Communications Scorecard: A Framework
for Managing and Evaluating Communication Strategies 139
ANSGAR ZERFASS
vi Contents
8 Public Relations Is What Public Relations Does: Conclusions
from a Long-Term Project on Professional Public Relations
Modeling and Evaluation 154
BARBARA BAERNS
9 The Evaluation of Government Campaigns in the Netherlands 170
WIM VAN DER NOORT
10 The Role of Research in Shaping and Measuring
Communication: London s Bid to Hold the 2012 Games 182
CLAIRE SPENCER AND JULIA JAHANSOOZI
11 Organization-Stakeholder Relationships, Crisis
Responsibilities, and Crisis-Response Strategies 207
IRIS WONG AND CHUN-JU FLORA HUNG
12 The Case Study as an Evaluation Tool for Public Relations 235
MAFALDA EIRO-GOMES AND JOAO DUARTE
13 Public Relations Research and Evaluation in Africa 252
RONEL RENSBURG
14 Adapting Communication Satisfaction and Relationship
Scales to a Third-World Country 264
TANYA LE ROUX
15 Applying Stakeholder Thinking to Public Relations: An
Integrated Approach to Identifying Relationships that Matter 282
NIGEL DE BUSSY
16 Introducing the Institute for Public Relations: Dedicated
to the Science Beneath the Art 301
FRANK E. OVAITT, JR.
17 Introducing the Chartered Institute of Public Relations
Initiative: Moving On from Talking About Evaluation to
Incorporating It into Better Management of the Practice 307
ANNE GREGORY AND JON WHITE
Index 318
|
| adam_txt |
Contents
Preface vii
List of Contributors viii
Acknowledgments xvi
1 Public Relations Metrics: Measurement and Evaluation—
An Overview 1
BETTEKE VAN RULER, ANA TKALAC VERflC, AND DEJAN VERClt
PARTI
Fundamentals of Public Relations Research 19
2 Public Relations Methodology: Should We Bother (If It Exists)? 21
MANFRED RUHL
3 The Nature of Scholarly Endeavors in Public Relations 36
ALENKA JELEN
4 Empirical Research in Contemporary Social Sciences
Relevant to Public Relations: Toward a Network Approach 60
JAN KLEINNIJENHUIS
5 Conceptualizing Quantitative Research in Public Relations 88
JAMES E. GRUNIG
6 Using Qualitative Research to Become the "Thinking Heart"
of Organizations 120
LARISSA A. GRUNIG
PART II
Public Relations Methods, Cases, and Specific Topics 137
7 The Corporate Communications Scorecard: A Framework
for Managing and Evaluating Communication Strategies 139
ANSGAR ZERFASS
vi Contents
8 Public Relations Is What Public Relations Does: Conclusions
from a Long-Term Project on Professional Public Relations
Modeling and Evaluation 154
BARBARA BAERNS
9 The Evaluation of Government Campaigns in the Netherlands 170
WIM VAN DER NOORT
10 The Role of Research in Shaping and Measuring
Communication: London's Bid to Hold the 2012 Games 182
CLAIRE SPENCER AND JULIA JAHANSOOZI
11 Organization-Stakeholder Relationships, Crisis
Responsibilities, and Crisis-Response Strategies 207
IRIS WONG AND CHUN-JU FLORA HUNG
12 The Case Study as an Evaluation Tool for Public Relations 235
MAFALDA EIRO-GOMES AND JOAO DUARTE
13 Public Relations Research and Evaluation in Africa 252
RONEL RENSBURG
14 Adapting Communication Satisfaction and Relationship
Scales to a Third-World Country 264
TANYA LE ROUX
15 Applying Stakeholder Thinking to Public Relations: An
Integrated Approach to Identifying Relationships that Matter 282
NIGEL DE BUSSY
16 Introducing the Institute for Public Relations: Dedicated
to the Science Beneath the Art 301
FRANK E. OVAITT, JR.
17 Introducing the Chartered Institute of Public Relations
Initiative: Moving On from Talking About Evaluation to
Incorporating It into Better Management of the Practice 307
ANNE GREGORY AND JON WHITE
Index 318 |
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| record_format | marc |
| series2 | LEA's communication series |
| spelling | Public relations metrics research and evaluation ed. by Betteke van Ruler... 1. publ. New York [u.a.] Routledge 2008 XV, 328 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and index Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White Public relations / Evaluation Public relations / Research Public relations Evaluation Public relations Research Messung (DE-588)4038852-9 gnd rswk-swf Evaluation (DE-588)4071034-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Evaluation (DE-588)4071034-8 s Messung (DE-588)4038852-9 s DE-604 Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s DE-188 Ruler, Betteke van 1948- Sonstige (DE-588)140031855 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016655323&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations metrics research and evaluation Public relations / Evaluation Public relations / Research Public relations Evaluation Public relations Research Messung (DE-588)4038852-9 gnd Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Forschung (DE-588)4017894-8 gnd Methodologie (DE-588)4139716-2 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4071034-8 (DE-588)4043188-5 (DE-588)4017894-8 (DE-588)4139716-2 (DE-588)4143413-4 |
| title | Public relations metrics research and evaluation |
| title_auth | Public relations metrics research and evaluation |
| title_exact_search | Public relations metrics research and evaluation |
| title_exact_search_txtP | Public relations metrics research and evaluation |
| title_full | Public relations metrics research and evaluation ed. by Betteke van Ruler... |
| title_fullStr | Public relations metrics research and evaluation ed. by Betteke van Ruler... |
| title_full_unstemmed | Public relations metrics research and evaluation ed. by Betteke van Ruler... |
| title_short | Public relations metrics |
| title_sort | public relations metrics research and evaluation |
| title_sub | research and evaluation |
| topic | Public relations / Evaluation Public relations / Research Public relations Evaluation Public relations Research Messung (DE-588)4038852-9 gnd Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Forschung (DE-588)4017894-8 gnd Methodologie (DE-588)4139716-2 gnd |
| topic_facet | Public relations / Evaluation Public relations / Research Public relations Evaluation Public relations Research Messung Evaluation Öffentlichkeitsarbeit Forschung Methodologie Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016655323&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT rulerbettekevan publicrelationsmetricsresearchandevaluation |