Motivational marketing: how to effectively motivate your prospects to buy now, buy more, and tell their friends too!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Beschreibung: | XXVI, 198 S. |
| ISBN: | 9780470116357 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword Dan S. Kennedy xi
Acknowledgments xv
Introduction xvii
Chapter 1
Motivational Marketing and Why It Is
Important to Your Business 1
Chapter 2
Motivate Your Prospects to Buy Now 7
Chapter 3
Taking Aim at Your Prospect s Emotions 1 5
Chapter 4
Emotional Motivator 1—Fear 27
Chapter 5
Emotional Motivator 2—Love 37
vii
Viil CONTENTS
Chapter 6
Emotional Motivator 3—Freebies
and Bargains 49
Chapter 7
Emotional Motivator 4—
Effortless Moneymaking 61
Chapter 8
Emotional Motivator 5—Making Dreams
Come True 73
Chapter 9
Creating Your First Emotional
Motivator Ad 85
Chapter 10
Motivational Marketing: Sales
Letter Strategies 105
Chapter 11
Motivational Marketing: Web
Site Strategies 121
Chapter 12
Motivational Marketing: Display
and Print Advertising Strategies 133
Chapter 13
Motivational Marketing: Radio
Advertising Strategies 147
Contents ix
Chapter 14
Motivational Marketing: Television
Advertising Strategies 161
Chapter 15
Get Out There and Motivate
Your Prospects 1 73
Chapter 16
Concluding Thoughts on
Motivational Marketing 185
Important Motivational Marketing Resources 189
Index 191
|
| adam_txt |
Contents
Foreword Dan S. Kennedy xi
Acknowledgments xv
Introduction xvii
Chapter 1
Motivational Marketing and Why It Is
Important to Your Business 1
Chapter 2
Motivate Your Prospects to Buy Now 7
Chapter 3
Taking Aim at Your Prospect's Emotions 1 5
Chapter 4
Emotional Motivator 1—Fear 27
Chapter 5
Emotional Motivator 2—Love 37
vii
Viil CONTENTS
Chapter 6
Emotional Motivator 3—Freebies
and Bargains 49
Chapter 7
Emotional Motivator 4—
Effortless Moneymaking 61
Chapter 8
Emotional Motivator 5—Making Dreams
Come True 73
Chapter 9
Creating Your First Emotional
Motivator Ad 85
Chapter 10
Motivational Marketing: Sales
Letter Strategies 105
Chapter 11
Motivational Marketing: Web
Site Strategies 121
Chapter 12
Motivational Marketing: Display
and Print Advertising Strategies 133
Chapter 13
Motivational Marketing: Radio
Advertising Strategies 147
Contents ix
Chapter 14
Motivational Marketing: Television
Advertising Strategies 161
Chapter 15
Get Out There and Motivate
Your Prospects 1 73
Chapter 16
Concluding Thoughts on
Motivational Marketing 185
Important Motivational Marketing Resources 189
Index 191 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:31:43Z |
| indexdate | 2024-07-09T21:18:19Z |
| institution | BVB |
| isbn | 9780470116357 |
| language | English |
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| spelling | Imbriale, Robert Verfasser aut Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale Hoboken, N.J. Wiley 2007 XXVI, 198 S. txt rdacontent n rdamedia nc rdacarrier Psychologie Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 http://www.loc.gov/catdir/toc/ecip0714/2007013501.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0741/2007013501-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007013501-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016605578&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Imbriale, Robert Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Psychologie Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
| title_auth | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
| title_exact_search | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
| title_exact_search_txtP | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
| title_full | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale |
| title_fullStr | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale |
| title_full_unstemmed | Motivational marketing how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale |
| title_short | Motivational marketing |
| title_sort | motivational marketing how to effectively motivate your prospects to buy now buy more and tell their friends too |
| title_sub | how to effectively motivate your prospects to buy now, buy more, and tell their friends too! |
| topic | Psychologie Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Psychologie Marketing Psychological aspects Verbraucherverhalten Marketing |
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