Public relations: strategies and tactics
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Allyn & Bacon
2009
|
| Edition: | 9. ed., Pearson internat. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXVII, 612 S. Ill., graph. Darst. |
| ISBN: | 9780205581481 020558148X |
Staff View
MARC
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| 300 | |a XXVII, 612 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 9. ed., Pearson internat. ed. |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV023417565 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:29:53Z |
| indexdate | 2024-07-09T21:18:11Z |
| institution | BVB |
| isbn | 9780205581481 020558148X |
| language | English |
| lccn | 2007052817 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016600066 |
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| physical | XXVII, 612 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Allyn & Bacon |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser aut Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron 9. ed., Pearson internat. ed. Boston [u.a.] Allyn & Bacon 2009 XXVII, 612 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Public relations United States Strategie (DE-588)4057952-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s 1\p DE-604 Cameron, Glen T. Verfasser (DE-588)135573270 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilcox, Dennis L. Cameron, Glen T. Public relations strategies and tactics Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4043188-5 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_exact_search_txtP | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox, Glen T. Cameron |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Public relations Public relations United States Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Public relations United States Strategie Öffentlichkeitsarbeit USA |
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