Rigorous magic: communication ideas and their application
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Contributor biographical information Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXV, 278 S. Ill., graph. Darst. |
| ISBN: | 9780470026014 |
Internformat
MARC
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| 100 | 1 | |a Taylor, Jim |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Rigorous magic |b communication ideas and their application |c Jim Taylor & Steve Hatch |
| 264 | 1 | |a Chichester |b Wiley |c 2007 | |
| 300 | |a XXV, 278 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Advertising | |
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| 700 | 1 | |a Hatch, Steve |e Verfasser |4 aut | |
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| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0739/2007004230-b.html |3 Contributor biographical information | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-016595710 | ||
Datensatz im Suchindex
| _version_ | 1804137802067083265 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xv
Acknowledgements xxiii
1 The heart of the matter 1
2 The evolution of magic 15
3 With an eye to execution 47
4 With an eye on the contextual 73
5 With an eye to strategy 93
6 Beyond strategic vs executional 111
7 Inventing a brand: the KR Bar 125
viii / CONTENTS
8 Communication combinations 137
9 Knowing your HOCOs 161
10 Generating ideas 181
11 Judging brand ideas: trout or trolley? 225
Epilogue The era of rigorous magic 259
Appendix 263
References 269
Index 271
|
| adam_txt |
Contents
Foreword ix
Preface xv
Acknowledgements xxiii
1 The heart of the matter 1
2 The evolution of magic 15
3 With an eye to execution 47
4 With an eye on the contextual 73
5 With an eye to strategy 93
6 Beyond strategic vs executional 111
7 Inventing a brand: the 'KR Bar' 125
viii / CONTENTS
8 Communication combinations 137
9 Knowing your 'HOCOs' 161
10 Generating ideas 181
11 Judging brand ideas: trout or trolley? 225
Epilogue The era of rigorous magic 259
Appendix 263
References 269
Index 271 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Taylor, Jim Hatch, Steve |
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| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)83608217 (DE-599)BVBBV023413131 |
| dewey-full | 658.8/101 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/101 |
| dewey-search | 658.8/101 |
| dewey-sort | 3658.8 3101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:28:19Z |
| indexdate | 2024-07-09T21:18:05Z |
| institution | BVB |
| isbn | 9780470026014 |
| language | English |
| lccn | 2007004230 |
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| spelling | Taylor, Jim Verfasser aut Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch Chichester Wiley 2007 XXV, 278 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in marketing Brand name products Branding (Marketing) Advertising Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Markenimage (DE-588)4136439-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Marktkommunikation (DE-588)4131075-5 s DE-188 Hatch, Steve Verfasser aut http://www.loc.gov/catdir/toc/ecip0710/2007004230.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0739/2007004230-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007004230-b.html Contributor biographical information HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016595710&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Taylor, Jim Hatch, Steve Rigorous magic communication ideas and their application Communication in marketing Brand name products Branding (Marketing) Advertising Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4131075-5 |
| title | Rigorous magic communication ideas and their application |
| title_auth | Rigorous magic communication ideas and their application |
| title_exact_search | Rigorous magic communication ideas and their application |
| title_exact_search_txtP | Rigorous magic communication ideas and their application |
| title_full | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_fullStr | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_full_unstemmed | Rigorous magic communication ideas and their application Jim Taylor & Steve Hatch |
| title_short | Rigorous magic |
| title_sort | rigorous magic communication ideas and their application |
| title_sub | communication ideas and their application |
| topic | Communication in marketing Brand name products Branding (Marketing) Advertising Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communication in marketing Brand name products Branding (Marketing) Advertising Markenimage Markenpolitik Marktkommunikation |
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