Imagining la chica moderna: women, nation, and visual culture in Mexico, 1917 - 1936
In the years following the Mexican Revolution, visual images of 'la chica moderna', the modern woman, up-to-date in appearance and attitude, started to appear in mass media across the country. This book examines these images and how modern woman was envisioned in postrevolutionary Mexican...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Durham [u.a.]
Duke Univ. Press
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | In the years following the Mexican Revolution, visual images of 'la chica moderna', the modern woman, up-to-date in appearance and attitude, started to appear in mass media across the country. This book examines these images and how modern woman was envisioned in postrevolutionary Mexican popular culture. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 200 S. Ill. |
Internformat
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| 245 | 1 | 0 | |a Imagining la chica moderna |b women, nation, and visual culture in Mexico, 1917 - 1936 |c Joanne Hershfield |
| 264 | 1 | |a Durham [u.a.] |b Duke Univ. Press |c 2008 | |
| 300 | |a XIV, 200 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a In the years following the Mexican Revolution, visual images of 'la chica moderna', the modern woman, up-to-date in appearance and attitude, started to appear in mass media across the country. This book examines these images and how modern woman was envisioned in postrevolutionary Mexican popular culture. | |
| 648 | 4 | |a Geschichte 1900-2000 | |
| 648 | 7 | |a Geschichte 1917-1936 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Cultura de masas - México - Historia | |
| 650 | 4 | |a Mujeres - En los medios de comunicación social | |
| 650 | 4 | |a Rol sexual - México - Historia | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Women in popular culture |z Mexico |x History |y 20th century | |
| 650 | 4 | |a Sex role |z Mexico |x History |y 20th century | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Illustrations ix
Acknowledgments xiii
Introduction 3
I Visualizing the New Nation 21
1 En Mexico como en Paris: Fashioning la Chica Moderna 44
3 Domesticating la Chica Moderna 73
4 Picturing Working Women 102
5 LaModaMexicana: Exotic Women 127
Conclusion. Imagining Real Mexican Women 156
Notes 163
Bibliography 173
Index 195
Illustrations
1. What s changed between yesterday and today 2
2. La chica moderna 5
3. Advertisement for the Mexican cigarette Claveles 18
4. Cover of February 1901 edition of La Mujer Mexicana 29
5. El homo ideal (the ideal oven) 34
6. Speaking to the modern women, 35
7. Planch as electricas 3 6
8. Senorita de Palomeque, a Mexican poetess 39
9. Afternoon tea at the Palacio de Hierro 41
10. In Mexico as in Paris 46
11. Caricatures of contemporary fashion 48
12. An example of a modern young ladies fashion 48
13. La gran sedena 50
14. The Woman s Page with fashion advice for all the ladies 5 3
15. A tableau of fashionable, modern women, out in public 54
16. Beautiful women of Colima 55
17- Art Deco and international femininity 58
18. Laflapperista 60
X ILLUSTRATIONS
19. Lupe Velez, the radio soprano in an ultra-modern pose 60
20. Tavorita, a cigarette made especially for women 62
21. Mexican women: Ready for the road 64
22. The popularity of Hollywood stars in Mexico, Con las
estrellas 66
2 3. At home with Betty Grable 66
24. The mgm star Hedy Lamarr, models Max Factor lipstick 68
25. All Mexican women, including movie stars, use Palmolive Soap 68
26. The modern mother s primary job was to oversee her family s
consumption habits 74
27. Teaching one s daughter how to be una. mujer decente 79
28. Advertising and the gendered space of the modern home 80
29. Modern housecleaning is effortless and enjoyable 82
30. The joyful experience of housecleaning 82
31. Female cleanliness made public 85
32. Clean, scientific, economical, and safe 87
33. Testimonials by ordinary women was a popular advertising
strategy 88
34. A tableau of modern motherhood 91
35. Modern housewives use modern stoves 93
36. Making tortillas without a modern gas oven 93
3 7. An artistic drawing of an elegant yet simple bedroom 97
38. The marriage of national and international design strategies 100
39. La cbinapoblana promotes a National brand sewing machine 100
40. Modern young office women demonstrate the new typewriting
machine 104
41. A photo postcard of a group of Mexican laundresses 104
42. The gendered space of women s wage labor: female telephone
operators 112
43. Women sorting coffee beans on a coffee-growing plantation 112
44. Tobacco sorting presented as typical women s work 113
45. The patient labor of clothing manufacturing 114
46. Young seamstresses engaged in women s work 114
47. The female-gendered space of the modern office 116
48. A visual history of the typist as female 119
49. The gendering of the typewriter 119
ILLUSTRATIONS Xi
50. Women selling gorditas 121
51. The dangerous life of the theater 122
52. The case of muchachas bienpresentadas 125
53. International fashions compete with beautiful Mexican
fashions 128
54. Senora Lolo C. de Rivera Baz models the costume of la charm 129
55. Exotic femininity promoting a national Mexican drink 131
56. La china and el charro performing the Mexican Hat Dance 136
57. Photograph of a typical indigenous Mexican woman 137
5 8. Photograph of a lush, tropical Tehuana 140
59. Women of Yalag modeling costumes and hairstyles 142
60. Welcome to Mexico postcard 143
61. Early French postcard picturing the Free Land of Mexico 147
62. Maximum postcard of three Tehuana women 149
6 3. Lupe Velez praises Crema Hinds 151
64. A society woman poses for her portrait 153
65. Photograph of My Mexican Sweethearts 154
66. An inmate at a woman s penitentiary dressed like Marlene
Dietrich, 158
67. A criminal wife, part of a love triangle 158
68. Rjeinas depoblanas 159
|
| adam_txt |
Contents
Illustrations ix
Acknowledgments xiii
Introduction 3
I Visualizing the New Nation 21
1 En Mexico como en Paris: Fashioning la Chica Moderna 44
3 Domesticating la Chica Moderna 73
4 Picturing Working Women 102
5 LaModaMexicana: Exotic Women 127
Conclusion. Imagining "Real" Mexican Women 156
Notes 163
Bibliography 173
Index 195
Illustrations
1. "What's changed between yesterday and today" 2
2. La chica moderna 5
3. Advertisement for the Mexican cigarette Claveles 18
4. Cover of February 1901 edition of La Mujer Mexicana 29
5. "El homo 'ideal'" (the ideal oven) 34
6. Speaking to the "modern women," 35
7. Planch as electricas 3 6
8. Senorita de Palomeque, a Mexican poetess 39
9. Afternoon tea at the Palacio de Hierro 41
10. "In Mexico as in Paris" 46
11. Caricatures of contemporary fashion 48
12. An example of a modern young ladies' fashion 48
13. "La gran sedena" 50
14. "The Woman's Page" with fashion advice for all the ladies 5 3
15. A tableau of fashionable, modern women, out in public 54
16. "Beautiful women of Colima" 55
17- Art Deco and international femininity 58
18. Laflapperista 60
X ILLUSTRATIONS
19. "Lupe Velez, the radio soprano in an ultra-modern 'pose'" 60
20. Tavorita, a cigarette made especially for women" 62
21. Mexican women: "Ready for the road" 64
22. The popularity of Hollywood stars in Mexico, "Con las
estrellas" 66
2 3. At home with Betty Grable 66
24. The mgm star Hedy Lamarr, models Max Factor lipstick 68
25. All Mexican women, including movie stars, use Palmolive Soap 68
26. The modern mother's primary job was to oversee her family's
consumption habits 74
27. Teaching one's daughter how to be una. mujer decente 79
28. Advertising and the gendered space of the modern home 80
29. Modern housecleaning is "effortless" and enjoyable 82
30. The joyful experience of housecleaning 82
31. Female cleanliness made public 85
32. Clean, scientific, economical, and safe 87
33. Testimonials by "ordinary" women was a popular advertising
strategy 88
34. A tableau of modern motherhood 91
35. Modern housewives use modern stoves 93
36. Making tortillas without a modern gas oven 93
3 7. An "artistic" drawing of an "elegant yet simple bedroom" 97
38. The marriage of national and international design strategies 100
39. La cbinapoblana promotes a National brand sewing machine 100
40. Modern young office women demonstrate the new typewriting
machine 104
41. A photo postcard of a group of Mexican laundresses 104
42. The gendered space of women's wage labor: female telephone
operators 112
43. Women sorting coffee beans on a coffee-growing plantation 112
44. Tobacco sorting presented as typical women's work 113
45. The "patient" labor of clothing manufacturing 114
46. Young seamstresses engaged in "women's work" 114
47. The female-gendered space of the modern office 116
48. A visual history of the typist as female 119
49. The gendering of the typewriter 119
ILLUSTRATIONS Xi
50. Women selling gorditas 121
51. The dangerous life of the theater 122
52. The case of muchachas bienpresentadas 125
53. International fashions compete with beautiful Mexican
fashions 128
54. Senora Lolo C. de Rivera Baz models the costume of la charm 129
55. Exotic femininity promoting a national Mexican drink 131
56. La china and el charro performing the "Mexican Hat Dance" 136
57. Photograph of a "typical" indigenous Mexican woman 137
5 8. Photograph of a "lush, tropical Tehuana" 140
59. Women of Yalag modeling costumes and hairstyles 142
60. "Welcome to Mexico" postcard 143
61. Early French postcard picturing the "Free Land" of Mexico 147
62. "Maximum" postcard of three Tehuana women 149
6 3. Lupe Velez praises Crema Hinds 151
64. A society woman poses for her portrait 153
65. Photograph of "My Mexican Sweethearts" 154
66. An inmate at a woman's penitentiary dressed like Marlene
Dietrich, 158
67. A "criminal wife," part of a love triangle 158
68. Rjeinas depoblanas 159 |
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| spelling | Hershfield, Joanne Verfasser aut Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 Joanne Hershfield Durham [u.a.] Duke Univ. Press 2008 XIV, 200 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index In the years following the Mexican Revolution, visual images of 'la chica moderna', the modern woman, up-to-date in appearance and attitude, started to appear in mass media across the country. This book examines these images and how modern woman was envisioned in postrevolutionary Mexican popular culture. Geschichte 1900-2000 Geschichte 1917-1936 gnd rswk-swf Cultura de masas - México - Historia Mujeres - En los medios de comunicación social Rol sexual - México - Historia Geschichte Women in popular culture Mexico History 20th century Sex role Mexico History 20th century Kunst (DE-588)4114333-4 gnd rswk-swf Frau Motiv (DE-588)4113617-2 gnd rswk-swf Geschlechterrolle (DE-588)4071776-8 gnd rswk-swf Mexiko Mexiko (DE-588)4039058-5 gnd rswk-swf Mexiko (DE-588)4039058-5 g Kunst (DE-588)4114333-4 s Frau Motiv (DE-588)4113617-2 s Geschlechterrolle (DE-588)4071776-8 s Geschichte 1917-1936 z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016594335&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hershfield, Joanne Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 Cultura de masas - México - Historia Mujeres - En los medios de comunicación social Rol sexual - México - Historia Geschichte Women in popular culture Mexico History 20th century Sex role Mexico History 20th century Kunst (DE-588)4114333-4 gnd Frau Motiv (DE-588)4113617-2 gnd Geschlechterrolle (DE-588)4071776-8 gnd |
| subject_GND | (DE-588)4114333-4 (DE-588)4113617-2 (DE-588)4071776-8 (DE-588)4039058-5 |
| title | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 |
| title_auth | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 |
| title_exact_search | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 |
| title_exact_search_txtP | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 |
| title_full | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 Joanne Hershfield |
| title_fullStr | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 Joanne Hershfield |
| title_full_unstemmed | Imagining la chica moderna women, nation, and visual culture in Mexico, 1917 - 1936 Joanne Hershfield |
| title_short | Imagining la chica moderna |
| title_sort | imagining la chica moderna women nation and visual culture in mexico 1917 1936 |
| title_sub | women, nation, and visual culture in Mexico, 1917 - 1936 |
| topic | Cultura de masas - México - Historia Mujeres - En los medios de comunicación social Rol sexual - México - Historia Geschichte Women in popular culture Mexico History 20th century Sex role Mexico History 20th century Kunst (DE-588)4114333-4 gnd Frau Motiv (DE-588)4113617-2 gnd Geschlechterrolle (DE-588)4071776-8 gnd |
| topic_facet | Cultura de masas - México - Historia Mujeres - En los medios de comunicación social Rol sexual - México - Historia Geschichte Women in popular culture Mexico History 20th century Sex role Mexico History 20th century Kunst Frau Motiv Geschlechterrolle Mexiko |
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