Verfügbarkeit: Web marketing for the music business

Web marketing for the music business:

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Bibliographische Detailangaben
1. Verfasser:	Hutchison, Tom (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston [u.a.] Focal Press 2008
Schlagworte:	Internet marketing Music trade Marketing Musikwirtschaft Internet
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XIV, 290 S. Ill., graph. Darst.
ISBN:	9780240810447

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Table of Contents ACKNOWLEDGMENTS .................................................................................................................... x¡ PREFACE ...........................................................................................................................................xiii CHAPTER 1 · Development of Music Marketing on the Internet Background on the Internet ................................................................................................................1 Music and the Internet ........................................................................................................................4 Itunes Story ...........................................................................................................................................7 Current Online Environment ..............................................................................................................9 Glossary ................................................................................................................................................10 References and Further Reading ...................................................................................................12 CHAPTERS · State of the Market Trends in Internet use .......................................................................................................................15 Trends in E-commerce ......................................................................................................................16 Music Sales Trends ............................................................................................................................19 Trends in Music Delivery and Marketing .....................................................................................25 Conclusion ...........................................................................................................................................28 Glossary ...............................................................................................................................................28 References and Further Reading ..................................................................................................28 CHAPTER 3 · Overall Music Marketing Strategy Publicity ................................................................................................................................................31 Advertising ..........................................................................................................................................32 Radio Promotion ...............................................................................................................................34 Retail Promotion ...............................................................................................................................36 Music Videos .......................................................................................................................................37 Grassroots Marketing ........................................................................................................................37 Internet Marketing ............................................................................................................................38 Tour Support ......................................................................................................................................39 Special Markets and Products .......................................................................................................39 Conclusion ...........................................................................................................................................40 Glossary ...............................................................................................................................................40 References and Further Reading ...................................................................................................41 CHAPTER 4 · Domains and Hosts: Nuts and Bolts Web Site Basics: How Web Sites are Constructed ...................................................................43 Domain Name .....................................................................................................................................44 Web Hosting .......................................................................................................................................48 Conclusion ............................................................................................................................................51 Glossary ................................................................................................................................................51 References and Further Reading ..................................................................................................52 CHAPTER 5 · Creating the Web Site Web Site Goals ...................................................................................................................................55 Web Site Design .................................................................................................................................57 Web Design Software ......................................................................................................................70 Templates Anyone? ...........................................................................................................................73 Elements and Content for an Artist Web Site ............................................................................74 Conclusion ............................................................................................................................................77 Appendix 1...........................................................................................................................................78 Glossary ...............................................................................................................................................79 References and Further Reading .................................................................................................. SO CHAPTER 6 · HTML and Scripts HTML: The Basics and Why You Need Them .............................................................................83 CGI Scripts ..........................................................................................................................................90 Java and Javascript ..........................................................................................................................92 Web Widgets ......................................................................................................................................93 Captcha ................................................................................................................................................94 Flash .....................................................................................................................................................95 RSS Feeds ..........................................................................................................................................95 Testing Across Browsers and Platforms .....................................................................................97 Glossary ...............................................................................................................................................98 References and Further Reading ..................................................................................................99 TsM© ©íľ Єошйсшйш CHAPTER 7 · Optimizing and Monitoring Your Web Site to Increase Visitation Search Engine Optimization ..........................................................................................................101 Tell a Friend and BookMark this Page Scripts ..................................................................104 Contests .............................................................................................................................................105 Blogs ...................................................................................................................................................107 Visitor Registration .........................................................................................................................108 Fan-Generated Content ................................................................................................................109 Monitoring Web Traffic ...................................................................................................................110 What to Measure ..............................................................................................................................110 Where to Find Analytics Tools and How to Apply Them ........................................................112 Conclusion ..........................................................................................................................................115 Glossary ..............................................................................................................................................115 References and Further Reading .................................................................................................116 CHAPTER 8 · Audio and Video for Your Web Site Audio Files on the Internet ............................................................................................................117 Music and Your Web Site ...............................................................................................................118 Creating a Music File for Downloading .......................................................................................119 Providing Music Samples ...............................................................................................................121 Embedding Music in Flash Programs .........................................................................................126 Storing Music Offsite ......................................................................................................................127 Music Video Clips ..............................................................................................................................127 Conclusion ..........................................................................................................................................131 Glossary .............................................................................................................................................132 References and Further Reading .................................................................................................133 CHAPTER 9 · E-commerce: Product Ordering and Fulfillment Doing It Yourself ...............................................................................................................................135 Online Retailers ...............................................................................................................................142 Other Artist-Related Products ....................................................................................................144 The Last Word on E-commerce ...................................................................................................145 Glossary .............................................................................................................................................145 References and Further Reading ................................................................................................146 ТшзЫ® @f CHAPTER IO · Finding Your Online Market Market Segmentation ....................................................................................................................147 Tracking Consumer Behavior on the Web ..................................................................................151 General Information on Finding Your Market Online ..............................................................153 Determining the Target Market for Your Artist ........................................................................157 Speak to Your Market ....................................................................................................................158 Conclusion .........................................................................................................................................159 Glossary .............................................................................................................................................160 References and Further Reading ................................................................................................160 CHAPTER U · Successful Promotion on the Web Introduction ......................................................................................................................................163 Basics for Internet Promotion ......................................................................................................164 Search Engines ................................................................................................................................165 E-zines ...............................................................................................................................................167 Using E-Mail for Promotion ...........................................................................................................171 The E-Mail Newsletter ....................................................................................................................172 Internet Radio ...................................................................................................................................175 Grassroots ..........................................................................................................................................181 Viral Marketing .................................................................................................................................188 Fan-Based Web Sites .....................................................................................................................191 Advertising ........................................................................................................................................193 Glossary .............................................................................................................................................197 References and Further Reading ................................................................................................199 CHAPTER 12 · Social Networking Sites Rise and Popularity of Social Networking Sites ......................................................................201 MySpace ...........................................................................................................................................202 Facebook ...........................................................................................................................................211 YouTube ............................................................................................................................................212 IMEEM ...............................................................................................................................................218 BEBO ................................................................................................................................................220 Other Social Networking Services ..............................................................................................222 Glossary ............................................................................................................................................224 References and Further Reading ...............................................................................................224 Tafel© ©lì CHAPTER 13 · Internet Obstacles Web Site Mistakes ..........................................................................................................................227 Web Marketing Mistakes ..............................................................................................................229 Internet Marketing Ethics .............................................................................................................232 Privacy Policies ................................................................................................................................239 Conclusion .........................................................................................................................................241 Glossary .............................................................................................................................................241 References and Further Reading ...............................................................................................243 CHAPTER 14 · Mobile Media From Cell Phone to Mobile Communication Device ..............................................................245 Consumer Usage of Mobile Communication Devices ............................................................246 Mobile Social Networking .............................................................................................................251 Glossary .............................................................................................................................................252 References and Further Reading ................................................................................................253 CHAPTER 15 · Mobile Music Marketing Music Goes Mobile ..........................................................................................................................255 Mobile Music Sales .........................................................................................................................256 Marketing ..........................................................................................................................................257 Preparing Your Web Site for Mobi .............................................................................................266 Glossary ............................................................................................................................................269 References and Further Reading ...............................................................................................270 Online Resources for the Music Business CHAPTER 5......................................................................................................................................273 CHAPTER 6......................................................................................................................................274 CHAPTER 7......................................................................................................................................274 CHAPTER 8......................................................................................................................................275 CHAPTER 9......................................................................................................................................275 CHAPTER 10....................................................................................................................................276 CHAPTER 11.....................................................................................................................................276 CHAPTER 12....................................................................................................................................277 CHAPTERS ....................................................................................................................................277 INDEX ................................................................................................................................................279
adam_txt	Table of Contents ACKNOWLEDGMENTS . x¡ PREFACE .xiii CHAPTER 1 · Development of Music Marketing on the Internet Background on the Internet .1 Music and the Internet .4 Itunes Story .7 Current Online Environment .9 Glossary .10 References and Further Reading .12 CHAPTERS · State of the Market Trends in Internet use .15 Trends in E-commerce .16 Music Sales Trends .19 Trends in Music Delivery and Marketing .25 Conclusion .28 Glossary .28 References and Further Reading .28 CHAPTER 3 · Overall Music Marketing Strategy Publicity .31 Advertising .32 Radio Promotion .34 Retail Promotion .36 Music Videos .37 Grassroots Marketing .37 Internet Marketing .38 Tour Support .39 Special Markets and Products .39 Conclusion .40 Glossary .40 References and Further Reading .41 CHAPTER 4 · Domains and Hosts: Nuts and Bolts Web Site Basics: How Web Sites are Constructed .43 Domain Name .44 Web Hosting .48 Conclusion .51 Glossary .51 References and Further Reading .52 CHAPTER 5 · Creating the Web Site Web Site Goals .55 Web Site Design .57 Web Design Software .70 Templates Anyone? .73 Elements and Content for an Artist Web Site .74 Conclusion .77 Appendix 1.78 Glossary .79 References and Further Reading . SO CHAPTER 6 · HTML and Scripts HTML: The Basics and Why You Need Them .83 CGI Scripts .90 Java and Javascript .92 Web Widgets .93 Captcha .94 Flash .95 RSS Feeds .95 Testing Across Browsers and Platforms .97 Glossary .98 References and Further Reading .99 TsM© ©íľ Єошйсшйш CHAPTER 7 · Optimizing and Monitoring Your Web Site to Increase Visitation Search Engine Optimization .101 "Tell a Friend" and "BookMark this Page" Scripts .104 Contests .105 Blogs .107 Visitor Registration .108 Fan-Generated Content .109 Monitoring Web Traffic .110 What to Measure .110 Where to Find Analytics Tools and How to Apply Them .112 Conclusion .115 Glossary .115 References and Further Reading .116 CHAPTER 8 · Audio and Video for Your Web Site Audio Files on the Internet .117 Music and Your Web Site .118 Creating a Music File for Downloading .119 Providing Music Samples .121 Embedding Music in Flash Programs .126 Storing Music Offsite .127 Music Video Clips .127 Conclusion .131 Glossary .132 References and Further Reading .133 CHAPTER 9 · E-commerce: Product Ordering and Fulfillment Doing It Yourself .135 Online Retailers .142 Other Artist-Related Products .144 The Last Word on E-commerce .145 Glossary .145 References and Further Reading .146 ТшзЫ® @f CHAPTER IO · Finding Your Online Market Market Segmentation .147 Tracking Consumer Behavior on the Web .151 General Information on Finding Your Market Online .153 Determining the Target Market for Your Artist .157 Speak to Your Market .158 Conclusion .159 Glossary .160 References and Further Reading .160 CHAPTER U · Successful Promotion on the Web Introduction .163 Basics for Internet Promotion .164 Search Engines .165 E-zines .167 Using E-Mail for Promotion .171 The E-Mail Newsletter .172 Internet Radio .175 Grassroots .181 Viral Marketing .188 Fan-Based Web Sites .191 Advertising .193 Glossary .197 References and Further Reading .199 CHAPTER 12 · Social Networking Sites Rise and Popularity of Social Networking Sites .201 MySpace .202 Facebook .211 YouTube .212 IMEEM .218 BEBO .220 Other Social Networking Services .222 Glossary .224 References and Further Reading .224 Tafel© ©lì CHAPTER 13 · Internet Obstacles Web Site Mistakes .227 Web Marketing Mistakes .229 Internet Marketing Ethics .232 Privacy Policies .239 Conclusion .241 Glossary .241 References and Further Reading .243 CHAPTER 14 · Mobile Media From Cell Phone to Mobile Communication Device .245 Consumer Usage of Mobile Communication Devices .246 Mobile Social Networking .251 Glossary .252 References and Further Reading .253 CHAPTER 15 · Mobile Music Marketing Music Goes Mobile .255 Mobile Music Sales .256 Marketing .257 Preparing Your Web Site for Mobi .266 Glossary .269 References and Further Reading .270 Online Resources for the Music Business CHAPTER 5.273 CHAPTER 6.274 CHAPTER 7.274 CHAPTER 8.275 CHAPTER 9.275 CHAPTER 10.276 CHAPTER 11.276 CHAPTER 12.277 CHAPTERS .277 INDEX .279
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spelling	Hutchison, Tom Verfasser (DE-588)1147115885 aut Web marketing for the music business Tom Hutchison Boston [u.a.] Focal Press 2008 XIV, 290 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet marketing Music trade Marketing (DE-588)4037589-4 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 s Marketing (DE-588)4037589-4 s Internet (DE-588)4308416-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016592107&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Hutchison, Tom Web marketing for the music business Internet marketing Music trade Marketing (DE-588)4037589-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd Internet (DE-588)4308416-3 gnd
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title	Web marketing for the music business
title_auth	Web marketing for the music business
title_exact_search	Web marketing for the music business
title_exact_search_txtP	Web marketing for the music business
title_full	Web marketing for the music business Tom Hutchison
title_fullStr	Web marketing for the music business Tom Hutchison
title_full_unstemmed	Web marketing for the music business Tom Hutchison
title_short	Web marketing for the music business
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topic	Internet marketing Music trade Marketing (DE-588)4037589-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd Internet (DE-588)4308416-3 gnd
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