Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2008
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index. - Previous ed.: 2002 |
| Beschreibung: | XIV, 376 S. graph. Darst. |
| ISBN: | 0750686332 9780750686334 |
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| 245 | 1 | 0 | |a Total relationship marketing |b marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |c Evert Gummesson |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2008 | |
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Datensatz im Suchindex
| _version_ | 1804137793579909120 |
|---|---|
| adam_text | T THIRD EDITION EVERT GUMMESSON MARKETING STRATEGY MOVING FROM THE 4PS
- PRODUCT, PRICE, PROMOTION, PLACE - OF TRADITIONAL MARKETING MANAGEMENT
TO THE 3ORS - THE 30 RELATIONSHIPS - OF A NEW MARKETING PARADIGM
INCORPORATING SERVICE-DOMINANT LOGIC, B2C, B2B, C2C, CRM, MANY-TO-MANY
MARKETING, AND THE VALUE-CREATING NETWORK SOCIETY AMSTERDAM * BOSTON *
HEIDELBERG * LONDON * NEW YORK * OXFORD PARIS * SAN DIEGO * SAN
FRANCISCO * SINGAPORE * SYDNEY * TOKYO ELSEVIER BUTTERWORTH-HEINEMANN IS
AN IMPRINT OF ELSEVIER FIGURES AND TABLES , IX PREFACE AND
ACKNOWLEDGEMENTS TO THE THIRD EDITION XI INTRODUCTION XV CHAPTER 1
RELATIONAL APPROACHES TO MARKETING 1 THE RELATIONAL REALITIES OF
MARKETING . 3 RM, CRM, ONE-TO-ONE, MANY-TO-MANY: WHAT ARE THEY REALLY? 5
A NEW LOGIC FOR MARKETING: S-D LOGIC 9 SOCIETY IS A NETWORK OF
RELATIONSHIPS - AND SO IS BUSINESS! 14 THE ROOTS OF RM/CRM 16 BASIC
VALUES OF MARKETING 18 A DIFFERENT SET OF VALUES: MARKETING AS TRICKS 22
RM VERSUS TRANSACTION MARKETING 2 4 THE VALUE-CREATING NETWORK SOCIETY
25 REFLECTIVE RESEARCHERS AND REFLECTIVE PRACTITIONERS: MERGING SCIENCE
WITH COMMON SENSE AND TACIT KNOWLEDGE . ... 2G WHAT DO WE SEE THROUGH
THE RELATIONSHIP EYE-GLASSES? 28 PROPERTIES OF RELATIONSHIPS, NETWORKS
AND INTERACTION 29 THE 3ORS OF RM: INTRODUCTORY SPECIFICATION OF 30
RELATIONSHIPS 36 SUMMING UP: TOTAL RM IS MORE TOTAL THAN EVER 40
QUESTIONS FOR DISCUSSION 41 CHAPTER 2 CLASSIC MARKET RELATIONSHIPS 43
RELATIONSHIP! THE CLASSIC DYAD - THE RELATIONSHIP BETWEEN THE SUPPLIER
AND THE CUSTOMER 45 RELATIONSHIP 2 THE CLASSIC TRIAD - THE DRAMA OF THE
CUSTOMER-SUPPLIER- * COMPETITOR TRIANGLE 57 RELATIONSHIP 3 THE CLASSIC
NETWORK - DISTRIBUTION 6 6 QUESTIONS FOR DISCUSSION * * 73 CHAPTER
3 SPECIAL MARKET RELATIONSHIPS 75 RELATIONSHIP 4 RELATIONSHIPS VIA
FULL-TIME MARKETERS (FTMS) AND PART-TIME MARKETERS (PTMS) 77 CONTENTS
RELATIONSHIP 5 THE SERVICE ENCOUNTER - INTERACTION BETWEEN CUSTOMERS AND
SUPPLIERS 82 RELATIONSHIP 6 THE MANY-HEADED CUSTOMER AND THE MANY-HEADED
SUPPLIER 91 RELATIONSHIP 7 THE RELATIONSHIP TO THE CUSTOMER S CUSTOMER
96 RELATIONSHIP 8 THE CLOSE VERSUS THE DISTANT RELATIONSHIP 100
RELATIONSHIP 9 THE RELATIONSHIP TO THE DISSATISFIED CUSTOMER 105
RELATIONSHIP 10 THE MONOPOLY RELATIONSHIP - THE CUSTOMER OR SUPPLIER AS
PRISONERS 111 RELATIONSHIP 11 THE CUSTOMER AS MEMBER 117 RELATIONSHIP
12 THE E-RELATIONSHIP 121 RELATIONSHIP 13 PARASOCIAL RELATIONSHIPS -
RELATIONSHIPS TO BRANDS AND OBJECTS 130 RELATIONSHIP 14 THE
NON-COMMERCIAL RELATIONSHIP 138 RELATIONSHIP 15 THE GREEN RELATIONSHIP
AND CSR 143 RELATIONSHIP 16 THE LAW-BASED RELATIONSHIP 155 RELATIONSHIP
17 THE CRIMINAL NETWORK 161 QUESTIONS FOR DISCUSSION 169 CHAPTER 4 MEGA
RELATIONSHIPS RELATIONSHIP 18 RELATIONSHIP 19 171 PERSONAL AND SOCIAL
NETWORKS 173 MEGA MARKETING - THE REAL CUSTOMER IS NOT ALWAYS FOUND IN
THE MARKETPLACE 178 RELATIONSHIP 20 ALLIANCES CHANGE THE MARKET
MECHANISMS 183 RELATIONSHIP 21 THE KNOWLEDGE RELATIONSHIP 188
RELATIONSHIP 22 MEGA ALLIANCES CHANGE THE BASIC CONDITIONS FOR MARKETING
194 RELATIONSHIP 23 THE MASS MEDIA RELATIONSHIP 199 QUESTIONS FOR
DISCUSSION 204 CHAPTER 5 NANO RELATIONSHIPS RELATIONSHIP 24 RELATIONSHIP
25 RELATIONSHIP 26 RELATIONSHIP 28 RELATIONSHIP 29 RELATIONSHIP 30
MARKET MECHANISMS ARE BROUGHT INSIDE THE COMPANY INTERNAL CUSTOMER
RELATIONSHIPS QUALITY AND CUSTOMER ORIENTATION - THE RELATIONSHIP
BETWEEN OPERATIONS MANAGEMENT AND MARKETING RELATIONSHIP 27 INTERNAL
MARKETING - RELATIONSHIPS WITH THE EMPLOYEE MARKET THE TWO-DIMENSIONAL
MATRIX RELATIONSHIP THE RELATIONSHIP TO EXTERNAL PROVIDERS OF MARKETING
SERVICE THE OWNER AND FINANCIER RELATIONSHIP QUESTIONS FOR DISCUSSION
207 209 214 219 225 231 236 241 251 CONTENTS CHAPTER 6 MARKETING METRICS
AND RETURN ON RELATIONSHIPS 253 MARKETING METRICS 255 RETURN ON
RELATIONSHIPS, ROR 256 SATISFACTION, LOYALTY, VALUE AND ROR 258
DURATION, RETENTION AND DEFECTION 261 TRIPLETS AND TRIBES 264
INTELLECTUAL CAPITAL AND THE BALANCED SCORECARD 269 RETURN ON THE
NON-MEASURABLE 273 ROR AND SOME DAY EVEN RON 276 STRATEGIES FOR IMPROVED
ROR 279 AN RM-INSPIRED MARKETING PLAN AND AUDIT 281 QUESTIONS FOR
DISCUSSION 285 CHAPTER 7 RM AND THE NETWORK ORGANIZATION 287 ORGANIZING:
CREATING NETWORKS OF RELATIONSHIPS 289 HAVE YOU EVER SEEN A CORPORATION?
291 THE COMPANY AND THE MARKET: SAME THING - BUT DIFFERENT 292 PARADOXES
THAT ARE NOT 300 INTERNAL AND EXTERNAL EMPLOYEES 302 FROM FENCED
STRUCTURES TO BOUNDARYLESS PROCESSES 304 OUR NEED FOR SECURITY 308
SYNTHESIS 1: FROM EXCLUSIVE HIERARCHIES TO INCLUSIVE NETWORKS AND
PROCESSES 311 SYNTHESIS 2: FROM PARTIAL TO COMPLETE MARKETING
EQUILIBRIUM 314 QUESTIONS FOR DISCUSSION 316 CHAPTER 8 RM/CRM - DRIVERS
OF A PARADIGM SHIFT IN MARKETING 317 SUMMING UP THEORETICAL AND
PRACTICAL CONTRIBUTIONS TO RM/CRM 319 THE 4PS ARE NEITHER PS NOR 4 ANY
MORE 320 RM/CRM LITERATURE: A COMPARISON WITH THE 30R APPROACH 327 A
PARADIGM SHIFT IN MARKETING 334 THE VALUE-CREATING NETWORK SOCIETY,
MODERNISM AND POST-MODERNISM 337 A FUTURE-ORIENTED NOTE ON METHODOLOGY
AND THEORY GENERATION 339 APPROACHING THE END OF THE BOOK - OR THE
BEGINNING? 342 QUESTIONS FOR DISCUSSION 344 REFERENCES 345 INDEX 365
|
| adam_txt |
T THIRD EDITION EVERT GUMMESSON MARKETING STRATEGY MOVING FROM THE 4PS
- PRODUCT, PRICE, PROMOTION, PLACE - OF TRADITIONAL MARKETING MANAGEMENT
TO THE 3ORS - THE 30 RELATIONSHIPS - OF A NEW MARKETING PARADIGM
INCORPORATING SERVICE-DOMINANT LOGIC, B2C, B2B, C2C, CRM, MANY-TO-MANY
MARKETING, AND THE VALUE-CREATING NETWORK SOCIETY AMSTERDAM * BOSTON *
HEIDELBERG * LONDON * NEW YORK * OXFORD PARIS * SAN DIEGO * SAN
FRANCISCO * SINGAPORE * SYDNEY * TOKYO ELSEVIER BUTTERWORTH-HEINEMANN IS
AN IMPRINT OF ELSEVIER FIGURES AND TABLES , IX PREFACE AND
ACKNOWLEDGEMENTS TO THE THIRD EDITION XI INTRODUCTION XV CHAPTER 1
RELATIONAL APPROACHES TO MARKETING 1 THE RELATIONAL REALITIES OF
MARKETING . 3 RM, CRM, ONE-TO-ONE, MANY-TO-MANY: WHAT ARE THEY REALLY? 5
A NEW LOGIC FOR MARKETING: S-D LOGIC 9 SOCIETY IS A NETWORK OF
RELATIONSHIPS - AND SO IS BUSINESS! 14 THE ROOTS OF RM/CRM 16 BASIC
VALUES OF MARKETING 18 A DIFFERENT SET OF VALUES: MARKETING AS TRICKS 22
RM VERSUS TRANSACTION MARKETING ' 2 4 THE VALUE-CREATING NETWORK SOCIETY
25 REFLECTIVE RESEARCHERS AND REFLECTIVE PRACTITIONERS: MERGING SCIENCE
WITH COMMON SENSE AND TACIT KNOWLEDGE . . 2G WHAT DO WE SEE THROUGH
THE RELATIONSHIP EYE-GLASSES?" 28 PROPERTIES OF RELATIONSHIPS, NETWORKS
AND INTERACTION 29 THE 3ORS OF RM: INTRODUCTORY SPECIFICATION OF 30
RELATIONSHIPS 36 SUMMING UP: TOTAL RM IS MORE 'TOTAL' THAN EVER 40
QUESTIONS FOR DISCUSSION 41 CHAPTER 2 CLASSIC MARKET RELATIONSHIPS 43
RELATIONSHIP! THE CLASSIC DYAD - THE RELATIONSHIP BETWEEN THE SUPPLIER
AND THE CUSTOMER 45 RELATIONSHIP 2 THE CLASSIC TRIAD - THE DRAMA OF THE
CUSTOMER-SUPPLIER- ' * COMPETITOR TRIANGLE 57 RELATIONSHIP 3 THE CLASSIC
NETWORK - DISTRIBUTION ' ' 6 6 QUESTIONS FOR DISCUSSION * * ' 73 CHAPTER
3 SPECIAL MARKET RELATIONSHIPS 75 RELATIONSHIP 4 RELATIONSHIPS VIA
FULL-TIME MARKETERS (FTMS) AND PART-TIME MARKETERS (PTMS) 77 CONTENTS
RELATIONSHIP 5 THE SERVICE ENCOUNTER - INTERACTION BETWEEN CUSTOMERS AND
SUPPLIERS 82 RELATIONSHIP 6 THE MANY-HEADED CUSTOMER AND THE MANY-HEADED
SUPPLIER 91 RELATIONSHIP 7 THE RELATIONSHIP TO THE CUSTOMER'S CUSTOMER
96 RELATIONSHIP 8 THE CLOSE VERSUS THE DISTANT RELATIONSHIP 100
RELATIONSHIP 9 THE RELATIONSHIP TO THE DISSATISFIED CUSTOMER 105
RELATIONSHIP 10 THE MONOPOLY RELATIONSHIP - THE CUSTOMER OR SUPPLIER AS
PRISONERS 111 RELATIONSHIP 11 THE CUSTOMER AS 'MEMBER' 117 RELATIONSHIP
12 THE E-RELATIONSHIP 121 RELATIONSHIP 13 PARASOCIAL RELATIONSHIPS -
RELATIONSHIPS TO BRANDS AND OBJECTS 130 RELATIONSHIP 14 THE
NON-COMMERCIAL RELATIONSHIP 138 RELATIONSHIP 15 THE GREEN RELATIONSHIP
AND CSR 143 RELATIONSHIP 16 THE LAW-BASED RELATIONSHIP 155 RELATIONSHIP
17 THE CRIMINAL NETWORK 161 QUESTIONS FOR DISCUSSION 169 CHAPTER 4 MEGA
RELATIONSHIPS RELATIONSHIP 18 RELATIONSHIP 19 171 PERSONAL AND SOCIAL
NETWORKS 173 MEGA MARKETING - THE REAL 'CUSTOMER' IS NOT ALWAYS FOUND IN
THE MARKETPLACE 178 RELATIONSHIP 20 ALLIANCES CHANGE THE MARKET
MECHANISMS 183 RELATIONSHIP 21 THE KNOWLEDGE RELATIONSHIP 188
RELATIONSHIP 22 MEGA ALLIANCES CHANGE THE BASIC CONDITIONS FOR MARKETING
194 RELATIONSHIP 23 THE MASS MEDIA RELATIONSHIP 199 QUESTIONS FOR
DISCUSSION 204 CHAPTER 5 NANO RELATIONSHIPS RELATIONSHIP 24 RELATIONSHIP
25 RELATIONSHIP 26 RELATIONSHIP 28 RELATIONSHIP 29 RELATIONSHIP 30
MARKET MECHANISMS ARE BROUGHT INSIDE THE COMPANY INTERNAL CUSTOMER
RELATIONSHIPS QUALITY AND CUSTOMER ORIENTATION - THE RELATIONSHIP
BETWEEN OPERATIONS MANAGEMENT AND MARKETING RELATIONSHIP 27 INTERNAL
MARKETING - RELATIONSHIPS WITH THE 'EMPLOYEE MARKET' THE TWO-DIMENSIONAL
MATRIX RELATIONSHIP THE RELATIONSHIP TO EXTERNAL PROVIDERS OF MARKETING
SERVICE THE OWNER AND FINANCIER RELATIONSHIP QUESTIONS FOR DISCUSSION
207 209 214 219 225 231 236 241 251 CONTENTS CHAPTER 6 MARKETING METRICS
AND RETURN ON RELATIONSHIPS 253 MARKETING METRICS 255 RETURN ON
RELATIONSHIPS, ROR 256 SATISFACTION, LOYALTY, VALUE AND ROR 258
DURATION, RETENTION AND DEFECTION 261 TRIPLETS AND TRIBES 264
INTELLECTUAL CAPITAL AND THE BALANCED SCORECARD 269 RETURN ON THE
NON-MEASURABLE 273 ROR AND SOME DAY EVEN RON 276 STRATEGIES FOR IMPROVED
ROR 279 AN RM-INSPIRED MARKETING PLAN AND AUDIT 281 QUESTIONS FOR
DISCUSSION 285 CHAPTER 7 RM AND THE NETWORK ORGANIZATION 287 ORGANIZING:
CREATING NETWORKS OF RELATIONSHIPS 289 HAVE YOU EVER SEEN A CORPORATION?
291 THE COMPANY AND THE MARKET: SAME THING - BUT DIFFERENT 292 PARADOXES
THAT ARE NOT 300 INTERNAL AND EXTERNAL 'EMPLOYEES' 302 FROM FENCED
STRUCTURES TO BOUNDARYLESS PROCESSES 304 OUR NEED FOR SECURITY 308
SYNTHESIS 1: FROM EXCLUSIVE HIERARCHIES TO INCLUSIVE NETWORKS AND
PROCESSES 311 SYNTHESIS 2: FROM PARTIAL TO COMPLETE MARKETING
EQUILIBRIUM 314 QUESTIONS FOR DISCUSSION 316 CHAPTER 8 RM/CRM - DRIVERS
OF A PARADIGM SHIFT IN MARKETING 317 SUMMING UP THEORETICAL AND
PRACTICAL CONTRIBUTIONS TO RM/CRM 319 THE 4PS ARE NEITHER PS NOR 4 ANY
MORE 320 RM/CRM LITERATURE: A COMPARISON WITH THE 30R APPROACH 327 A
PARADIGM SHIFT IN MARKETING 334 THE VALUE-CREATING NETWORK SOCIETY,
MODERNISM AND POST-MODERNISM 337 A FUTURE-ORIENTED NOTE ON METHODOLOGY
AND THEORY GENERATION 339 APPROACHING THE END OF THE BOOK - OR THE
BEGINNING? 342 QUESTIONS FOR DISCUSSION 344 REFERENCES 345 INDEX 365 |
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV023407608 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634390685 (DE-599)GBV563542888 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:26:11Z |
| indexdate | 2024-07-09T21:17:56Z |
| institution | BVB |
| isbn | 0750686332 9780750686334 |
| language | English |
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| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Gummesson, Evert Verfasser aut Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Evert Gummesson 3. ed. Amsterdam [u.a.] Butterworth-Heinemann 2008 XIV, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. - Previous ed.: 2002 Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 DE-188 Beziehungsmarketing (DE-588)4789127-0 s http://www.gbv.de/dms/zbw/563542888.pdf lizenzfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016590279&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gummesson, Evert Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4061963-1 (DE-588)4789127-0 |
| title | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
| title_auth | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
| title_exact_search | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
| title_exact_search_txtP | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
| title_full | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Evert Gummesson |
| title_fullStr | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Evert Gummesson |
| title_full_unstemmed | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Evert Gummesson |
| title_short | Total relationship marketing |
| title_sort | total relationship marketing marketing strategy moving from the 4ps product price promotion place of traditional marketing management to the 30rs the 30 relationships of a new marketing paradigm incorporating service dominant logic b2c b2b c2c crm many to many marketing and the value creating network society |
| title_sub | marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
| topic | Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketing Kundenmanagement Beziehungsmanagement Unternehmen Beziehungsmarketing |
| url | http://www.gbv.de/dms/zbw/563542888.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016590279&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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