Global innovation management: a strategic approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XLII, 383 S. graph. Darst. |
| ISBN: | 0230524915 9780230524910 |
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Datensatz im Suchindex
| _version_ | 1804137791182864384 |
|---|---|
| adam_text | BRIEF CONTENTS
1 Innovation, Globalization and Commoditization i
2 Understanding Innovation 29
3 Assessing the Potential of an Innovation 51
4 Business Models 73
5 Assessing and Managing Capabilities 103
6 Service Innovations 123
7 Protecting Innovations 145
8 Entrance Strategies for Innovations 167
9 Technology and the Growth of Productivity 199
10 Communities, Networks and Reputation 225
11 Financing Innovations 251
12 Understanding and Managing Creative People 291
13 Society and Innovation 3 17
List of figures xix
List of tables xxv
List of boxes xix
Preface xxxv
Guided tour xliv
Chapter i Innovation, Globalization and Commoditization i
Learning objectives 2
Innovation 3
What is innovation? 6
The twin challenges of globalization and commoditization 8
Thinking like an innovator 10
Making innovations profitable 11
About this book 13
Innovation Workout: Reversing assumptions 19
Case study: Apple s (iPod + iTunes) innovation 21
Chapter questions for review 25
Chapter 1: Key points 26
Notes 27
Chapter 2 Understanding Innovation 29
Learning objectives 30
The shift from research to development 31
Innovation for marketability: features, constraints and
figures of merit 32
The long tail 33
When do you have an innovation? 35
The nature of innovation 36
How business gets innovation wrong 42
Innovation Workout: Attribute segmentation 44
Case study: Ford s Model T 45
Chapter questions for review 47
Chapter 2: Key points 48
Notes 49
Chapter 3 Assessing the Potential of an Innovation 51
Learning objectives 52
The mystery of demand ^3
Exploring potential demand for an innovation $6
Quizzing 58
Walking through the customer experience 62
The feature map 63
Creative tension 65
Innovation Workout: Mind maps 66
Case study: Viagra 68
Chapter questions for review 70
CONTENTS
Chapter 3: Key points 71
Notes 72-
Chapter 4 Business Models 73
Learning objectives 74
A scientific method for business 75
Strategy and business models 77
Storytelling 78
Tying narrative to numbers 80
Value maps 82
The mechanics of value generation 83
Value flows 88
Growth, change and risk 89
Innovation Workout: Morphological boxes 93
Case study: Mad Catz Interactive, Inc. 95
Chapter questions for review 98
Chapter 4: Key points 99
Notes 100
Chapter 5 Assessing and Managing Capabilities 103
Learning objectives 104
Capabilities and competences 105
A resource-based view of strategy 105
Alignment of competences and assets 109
Acquiring new capabilities 113
Innovation Workout: Forced splits 115
Case study: Paxil 116
Chapter questions for review 119
Chapter 5: Key points 120
Notes 121
Chapter 6 Service Innovations 123
Learning objectives 124
Service innovation 125
Defining services 129
Financial services 130
Service innovations that engineer financial risk 131
Innovation in logistics and supply-chain operations 134
Consumer education, warranty and aftermarket services 135
Innovation Workout: John Sterman s beer game 13 8
Case study: Amazon s identity crisis 139
Chapter questions for review 142
Chapter 6: Key points 143
Notes 144
CONTENTS
Chapter 7 Protecting Innovations 145
Learning objectives 146
Laws 147
Intellectual property law 148
Patents 151
Copyrights 153
Commercial identifiers 155
Trade secrets 156
Other contractual IP rights 156
Thinking strategically about IP 156
Innovation Workout: Computing your risk for keeping a secret 158
Case study: Hitachi s patent strategy 160
Chapter questions for review 163
Chapter 7: Key points 164
Notes 165
Chapter 8 Entrance Strategies for Innovations 167
Learning objectives 16 8
Assessing the competitive terrain for an innovation 169
Analysing your current business portfolio 170
Competitive options 171
When to use options strategies 177
A discovery-driven entrance strategy 179
The most important sales are the first three sales 180
Lead-steer customers 181
Competitive response 183
First-mover advantage 185
Innovation Workout: Force-field analysis 187
Case study: Triumph and Victory enter the market 189
Chapter questions for review 195
Chapter 8: Key points 196
Notes 197
Chapter 9 Technology and the Growth of Productivity 199
Learning objectives 200
Technology acceleration 201
Disruptive innovations 205
Organizational scaling 209
Geographical scaling 211
Alliances 213
Innovation Workout: Visualization 214
Case study: Yamaha Piano 216
Chapter questions for review 221
Chapter 9: Key points 222
Notes 223
CONTENTS
Chapter 10 Communities, Networks and Reputation 225
Learning objectives 226
Network effects Z27
Value drivers in network economics 232
Standards, lock-in and critical mass 233
Social networks in the city 2.35
Brands and reputation 237
Innovation Workout: Inductive reasoning in brand development 242
Case study: the Craigslist network 244
Chapter questions for review 247
Chapter 10: Key points 248
Notes 249
Chapter 11 Financing Innovations 251
Learning objectives 252
Two markets 253
The role of financial analysis and the market 254
Financial analysis for innovations 255
Strategy drivers and figures of merit 257
The ROI figure of merit 259
The profit figure of merit 262
The sales revenue figure of merit 264
Strategy models 265
The behavioural model 266
The forecast model 272
Scenario analysis and decision trees 274
Monte Carlo simulations 274
Real options in innovation strategy 275
Discount model 280
Terminal dividend 281
Further study 282
Innovation Workout: Scenario analysis 283
Case study. Behavioural and strategy models for valuing
eBay s business 285
Chapter questions for review 288
Chapter 11: Key points 289
Notes 290
Chapter 12 Understanding and Managing Creative People 291
Learning objectives 292
Types of creative people 293
How successful technology companies manage creative teams 293
Creative minds 297
Traits of creative people 300
Traits of creative societies 303
Innovation Workout: Brainstorming 306
xvii
Case study: Q A with jazz vibraphonist Gary Burton
who talks about managing creative people 310
Chapter questions for review 313
Chapter 12: Key points 314
Notes 315
Chapter 13 Society and Innovation 317
Learning objectives 318
The innovation society 319
Innovation s role in economics 3x0
Categories of research expenditure 313
Technology, talent and tolerance 325
Innovation Workout: Putting it all together (with a digression
on the blues ) 330
Case study: Meade reaches for the stars 334
Chapter questions for review 337
Chapter 13: Key points 338
Notes 339
Further reading 341
Bibliography 347
Index 365
|
| adam_txt |
BRIEF CONTENTS
1 Innovation, Globalization and Commoditization i
2 Understanding Innovation 29
3 Assessing the Potential of an Innovation 51
4 Business Models 73
5 Assessing and Managing Capabilities 103
6 Service Innovations 123
7 Protecting Innovations 145
8 Entrance Strategies for Innovations 167
9 Technology and the Growth of Productivity 199
10 Communities, Networks and Reputation 225
11 Financing Innovations 251
12 Understanding and Managing Creative People 291
13 Society and Innovation 3 17
List of figures xix
List of tables xxv
List of boxes xix
Preface xxxv
Guided tour xliv
Chapter i Innovation, Globalization and Commoditization i
Learning objectives 2
Innovation 3
What is innovation? 6
The twin challenges of globalization and commoditization 8
Thinking like an innovator 10
Making innovations profitable 11
About this book 13
Innovation Workout: Reversing assumptions 19
Case study: Apple's (iPod + iTunes) innovation 21
Chapter questions for review 25
Chapter 1: Key points 26
Notes 27
Chapter 2 Understanding Innovation 29
Learning objectives 30
The shift from research to development 31
Innovation for marketability: features, constraints and
figures of merit 32
The long tail 33
When do you have an'innovation? 35
The nature of innovation 36
How business gets innovation wrong 42
Innovation Workout: Attribute segmentation 44
Case study: Ford's Model T 45
Chapter questions for review 47
Chapter 2: Key points 48
Notes 49
Chapter 3 Assessing the Potential of an Innovation 51
Learning objectives 52
The mystery of demand ^3
Exploring potential demand for an innovation $6
Quizzing 58
Walking through the customer experience 62
The feature map 63
Creative tension 65
Innovation Workout: Mind maps 66
Case study: Viagra 68
Chapter questions for review 70
CONTENTS
Chapter 3: Key points 71
Notes 72-
Chapter 4 Business Models 73
Learning objectives 74
A 'scientific method' for business 75
Strategy and business models 77
Storytelling 78
Tying narrative to numbers 80
Value maps 82
The mechanics of value generation 83
Value flows 88
Growth, change and risk 89
Innovation Workout: Morphological boxes 93
Case study: Mad Catz Interactive, Inc. 95
Chapter questions for review 98
Chapter 4: Key points 99
Notes 100
Chapter 5 Assessing and Managing Capabilities 103
Learning objectives 104
Capabilities and competences 105
A resource-based view of strategy 105
Alignment of competences and assets 109
Acquiring new capabilities 113
Innovation Workout: Forced splits 115
Case study: Paxil 116
Chapter questions for review 119
Chapter 5: Key points 120
Notes 121
Chapter 6 Service Innovations 123
Learning objectives 124
Service innovation 125
Defining 'services' 129
Financial services 130
Service innovations that engineer financial risk 131
Innovation in logistics and supply-chain operations 134
Consumer education, warranty and aftermarket services 135
Innovation Workout: John Sterman's beer game 13 8
Case study: Amazon's identity crisis 139
Chapter questions for review 142
Chapter 6: Key points 143
Notes 144
CONTENTS
Chapter 7 Protecting Innovations 145
Learning objectives 146
Laws 147
Intellectual property law 148
Patents 151
Copyrights 153
Commercial identifiers 155
Trade secrets 156
Other contractual IP rights 156
Thinking strategically about IP 156
Innovation Workout: Computing your risk for keeping a secret 158
Case study: Hitachi's patent strategy 160
Chapter questions for review 163
Chapter 7: Key points 164
Notes 165
Chapter 8 Entrance Strategies for Innovations 167
Learning objectives 16 8
Assessing the competitive terrain for an innovation 169
Analysing your current business portfolio 170
Competitive options 171
When to use options strategies 177
A discovery-driven entrance strategy 179
The most important sales are the first three sales 180
Lead-steer customers 181
Competitive response 183
First-mover advantage 185
Innovation Workout: Force-field analysis 187
Case study: Triumph and Victory enter the market 189
Chapter questions for review 195
Chapter 8: Key points 196
Notes 197
Chapter 9 Technology and the Growth of Productivity 199
Learning objectives 200
Technology acceleration 201
Disruptive innovations 205
Organizational scaling 209
Geographical scaling 211
Alliances 213
Innovation Workout: Visualization 214
Case study: Yamaha Piano 216
Chapter questions for review 221
Chapter 9: Key points 222
Notes 223
CONTENTS
Chapter 10 Communities, Networks and Reputation 225
Learning objectives 226
Network effects Z27
Value drivers in network economics 232
Standards, lock-in and critical mass 233
Social networks in the city 2.35
Brands and reputation 237
Innovation Workout: Inductive reasoning in brand development 242
Case study: the Craigslist network 244
Chapter questions for review 247
Chapter 10: Key points 248
Notes 249
Chapter 11 Financing Innovations 251
Learning objectives 252
Two markets 253
The role of financial analysis and the market 254
Financial analysis for innovations 255
Strategy drivers and figures of merit 257
The ROI figure of merit 259
The profit figure of merit 262
The sales revenue figure of merit 264
Strategy models 265
The behavioural model 266
The forecast model 272
Scenario analysis and decision trees 274
Monte Carlo simulations 274
Real options in innovation strategy 275
Discount model 280
Terminal dividend 281
Further study 282
Innovation Workout: Scenario analysis 283
Case study. Behavioural and strategy models for valuing
eBay's business 285
Chapter questions for review 288
Chapter 11: Key points 289
Notes 290
Chapter 12 Understanding and Managing Creative People 291
Learning objectives 292
Types of creative people 293
How successful technology companies manage creative teams 293
Creative minds 297
Traits of creative people 300
Traits of creative societies 303
Innovation Workout: Brainstorming 306
xvii
Case study: Q A with jazz vibraphonist Gary Burton
who talks about managing creative people 310
Chapter questions for review 313
Chapter 12: Key points 314
Notes 315
Chapter 13 Society and Innovation 317
Learning objectives 318
The innovation society 319
Innovation's role in economics 3x0
Categories of research expenditure 313
Technology, talent and tolerance 325
Innovation Workout: Putting it all together (with a digression
on 'the blues') 330
Case study: Meade reaches for the stars 334
Chapter questions for review 337
Chapter 13: Key points 338
Notes 339
Further reading 341
Bibliography 347
Index 365 |
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| id | DE-604.BV023405979 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:25:37Z |
| indexdate | 2024-07-09T21:17:54Z |
| institution | BVB |
| isbn | 0230524915 9780230524910 |
| language | English |
| lccn | 2008015877 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016588669 |
| oclc_num | 222665608 |
| open_access_boolean | |
| owner | DE-384 DE-945 DE-521 DE-2070s DE-634 DE-188 DE-473 DE-BY-UBG DE-522 DE-Aug4 |
| owner_facet | DE-384 DE-945 DE-521 DE-2070s DE-634 DE-188 DE-473 DE-BY-UBG DE-522 DE-Aug4 |
| physical | XLII, 383 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Westland, J. Christopher Verfasser aut Global innovation management a strategic approach J. Christopher Westland 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2008 XLII, 383 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Technological innovations Management New products Strategisches Management (DE-588)4124261-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Globalisierung (DE-588)4557997-0 s Innovationsmanagement (DE-588)4161817-8 s DE-188 Unternehmen (DE-588)4061963-1 s Produktinnovation (DE-588)4047346-6 s Markterschließung (DE-588)4114519-7 s Internationales Management (DE-588)4114040-0 s http://www.loc.gov/catdir/enhancements/fy0829/2008015877-t.html Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016588669&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Westland, J. Christopher Global innovation management a strategic approach Technological innovations Management New products Strategisches Management (DE-588)4124261-0 gnd Internationales Management (DE-588)4114040-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Produktinnovation (DE-588)4047346-6 gnd Unternehmen (DE-588)4061963-1 gnd Markterschließung (DE-588)4114519-7 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4114040-0 (DE-588)4161817-8 (DE-588)4047346-6 (DE-588)4061963-1 (DE-588)4114519-7 (DE-588)4557997-0 (DE-588)4075092-9 |
| title | Global innovation management a strategic approach |
| title_auth | Global innovation management a strategic approach |
| title_exact_search | Global innovation management a strategic approach |
| title_exact_search_txtP | Global innovation management a strategic approach |
| title_full | Global innovation management a strategic approach J. Christopher Westland |
| title_fullStr | Global innovation management a strategic approach J. Christopher Westland |
| title_full_unstemmed | Global innovation management a strategic approach J. Christopher Westland |
| title_short | Global innovation management |
| title_sort | global innovation management a strategic approach |
| title_sub | a strategic approach |
| topic | Technological innovations Management New products Strategisches Management (DE-588)4124261-0 gnd Internationales Management (DE-588)4114040-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Produktinnovation (DE-588)4047346-6 gnd Unternehmen (DE-588)4061963-1 gnd Markterschließung (DE-588)4114519-7 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Technological innovations Management New products Strategisches Management Internationales Management Innovationsmanagement Produktinnovation Unternehmen Markterschließung Globalisierung Multinationales Unternehmen |
| url | http://www.loc.gov/catdir/enhancements/fy0829/2008015877-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016588669&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT westlandjchristopher globalinnovationmanagementastrategicapproach |
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