Pricing perspectives: marketing and management implications of new theories and applications
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | "Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro. Includes bibliographical references and index |
| Beschreibung: | XV, 230 S. Ill. |
| ISBN: | 0230207227 9780230207226 |
Internformat
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| 245 | 1 | 0 | |a Pricing perspectives |b marketing and management implications of new theories and applications |c ed. by Sandra Rothenberger ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2008 | |
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| 500 | |a Includes bibliographical references and index | ||
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| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0829/2008016321-d.html |3 Publisher description | |
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Datensatz im Suchindex
| _version_ | 1804137786187448320 |
|---|---|
| adam_text | Contents
List of Tables vii
List of Figures viii
Acknowledgements ix
Notes on Contributors x
Introduction xiv
Sandra Rothenberger and Florian Siems
Part I Historical and New Pricing Perspectives 1
1 Putting Pricing Experience in Perspective: A Satirical
View from Victorian America 3
Alfred C. Holden
2 Reflections and Emerging Perspectives on the Strategic
Implications of a Multi-dimensional Pricing Environment 58
Hooman Estelami
Part II Value-Based Pricing 75
3 Does Being Good Pay Off? An Investigation of Consumers
Price Response to Social Product Information 77
Dirk C. Moosmayer
4 Reference Points Beyond Price - Fairness Effects in
Customer Choices 99
Christine Mathies
5 Price Sensitivity for Green Power in Electricity Markets:
Results from a Conjoint Analysis and a Representative
Survey in Switzerland 119
Jurg Hari, Nikos Karathanasis and Stefan Burri
vi Contents
Part III Efficiency Through Price Transparency 145
6 Exploring the Role of Information and Trust in
Price Fairness Judgments 147
Sandra Rothenberger, Dhruv Grewal and Gopalkrishnan Iyer
7 Price Transparency on the Internet Requirements of
Revenue Management for the Development of an Online
Strategy in the Hospitality Industry 159
Roman Egger and Irene Walters
Part IV Sectoral Pricing 173
8 Revenue Management and its Application Within the
Hospitality Industry: History and Future Development 175
Miguel B. Battazar
9 Transfer Pricing for Internal Services and Products:
the Link Between Accounting and Marketing 206
Christine Mitter and Florian Siems
Author Index 223
Subject Index 225
List of Tables
3.1 Mean values and standard deviations of measured
variables 89
3.2 Overview over hypotheses and test results 90
4.1 Model fit statistics - airline study 108
4.2 Model fit statistics - hotel study 108
4.3 Model estimation results - preference parameter
estimates for airlines study 109
4.4 Model estimation results - preference parameter
estimates for hotel study 112
5.1 Products from sustainable production in general terms
by gender 129
5.2 Products from sustainable production in general terms
by type 130
5.3 Products from sustainable production in general terms
by type of decision making 130
5.4 Regression model: all 128 respondents 134
5.5 Summary of potential marketing programs for
eight different market segments 140
7.1 Commission payments and transaction costs 168
8.1 Ancillary products and services in some revenue
management industries 187
8.2 Mapping some of the factors which contributed to the
advent of RM systems in hospitality 201
9.1 Functions and limitations of the basic transfer pricing
approaches 213
9.2 Transfer pricing approaches in practice 214
List of Figures
1.1 The Garden Party of the Monopolists - Louis
XV Style 10
1.2 The insatiable Glutton 13
1.3 Charity - Broke 17
1.4 The American Mania for Moving: If It Keeps on
Growing We Shall Soon Be a Nation of Nomads 21
1.5 The Tip Question and How a Countryman Settled It 22
1.6 American Millions and Foreign Nobility - The
Market Where Our Girls Buy - and Get Sold 29
3.1 Effects of social product information on PE and WTP 91
4.1 Conceptual model of reference-dependent fairness
adjustments to utility 102
5.1 Willingness to switch to a pure hydroelectric
product (all 719 customers) 131
5.2 Willingness to switch to a pure hydroelectric
product (474 private customers) 132
5.3 Willingness to switch to a pure hydroelectric
product (240 small commercial customers) 132
5.4 Willingness to switch to a pure hydroelectric
product (513 customers, excluding rental apartments) 133
6.1 Conceptual model 153
7.1 Research design 163
|
| adam_txt |
Contents
List of Tables vii
List of Figures viii
Acknowledgements ix
Notes on Contributors x
Introduction xiv
Sandra Rothenberger and Florian Siems
Part I Historical and New Pricing Perspectives 1
1 Putting Pricing Experience in Perspective: A Satirical
View from Victorian America 3
Alfred C. Holden
2 Reflections and Emerging Perspectives on the Strategic
Implications of a Multi-dimensional Pricing Environment 58
Hooman Estelami
Part II Value-Based Pricing 75
3 Does Being Good Pay Off? An Investigation of Consumers'
Price Response to Social Product Information 77
Dirk C. Moosmayer
4 Reference Points Beyond Price - Fairness Effects in
Customer Choices 99
Christine Mathies
5 Price Sensitivity for Green Power in Electricity Markets:
Results from a Conjoint Analysis and a Representative
Survey in Switzerland 119
Jurg Hari, Nikos Karathanasis and Stefan Burri
vi Contents
Part III Efficiency Through Price Transparency 145
6 Exploring the Role of Information and Trust in
Price Fairness Judgments 147
Sandra Rothenberger, Dhruv Grewal and Gopalkrishnan Iyer
7 Price Transparency on the Internet Requirements of
Revenue Management for the Development of an Online
Strategy in the Hospitality Industry 159
Roman Egger and Irene Walters
Part IV Sectoral Pricing 173
8 Revenue Management and its Application Within the
Hospitality Industry: History and Future Development 175
Miguel B. Battazar
9 Transfer Pricing for Internal Services and Products:
the Link Between Accounting and Marketing 206
Christine Mitter and Florian Siems
Author Index 223
Subject Index 225
List of Tables
3.1 Mean values and standard deviations of measured
variables 89
3.2 Overview over hypotheses and test results 90
4.1 Model fit statistics - airline study 108
4.2 Model fit statistics - hotel study 108
4.3 Model estimation results - preference parameter
estimates for airlines study 109
4.4 Model estimation results - preference parameter
estimates for hotel study 112
5.1 Products from sustainable production in general terms
by gender 129
5.2 Products from sustainable production in general terms
by type 130
5.3 Products from sustainable production in general terms
by type of decision making 130
5.4 Regression model: all 128 respondents 134
5.5 Summary of potential marketing programs for
eight different market segments 140
7.1 Commission payments and transaction costs 168
8.1 Ancillary products and services in some revenue
management industries 187
8.2 Mapping some of the factors which contributed to the
advent of RM systems in hospitality 201
9.1 Functions and limitations of the basic transfer pricing
approaches 213
9.2 Transfer pricing approaches in practice 214
List of Figures
1.1 "The Garden Party of the Monopolists - Louis
XV Style" 10
1.2 "The insatiable Glutton" 13
1.3 "Charity - Broke" 17
1.4 "The American Mania for Moving: If It Keeps on
Growing We Shall Soon Be a Nation of Nomads" 21
1.5 "The Tip Question and How a Countryman Settled It" 22
1.6 "American Millions and Foreign Nobility - The
Market Where Our Girls Buy - and Get Sold" 29
3.1 Effects of social product information on PE and WTP 91
4.1 Conceptual model of reference-dependent fairness
adjustments to utility 102
5.1 Willingness to switch to a pure hydroelectric
product (all 719 customers) 131
5.2 Willingness to switch to a pure hydroelectric
product (474 private customers) 132
5.3 Willingness to switch to a pure hydroelectric
product (240 small commercial customers) 132
5.4 Willingness to switch to a pure hydroelectric
product (513 customers, excluding rental apartments) 133
6.1 Conceptual model 153
7.1 Research design 163 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:24:20Z |
| indexdate | 2024-07-09T21:17:49Z |
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| spelling | Pricing perspectives marketing and management implications of new theories and applications ed. by Sandra Rothenberger ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2008 XV, 230 S. Ill. txt rdacontent n rdamedia nc rdacarrier "Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro. Includes bibliographical references and index Prix - Fixation - Congrès Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2007 Innsbruck gnd-content Preispolitik (DE-588)4047118-4 s DE-188 Rothenberger, Sandra Sonstige oth http://www.loc.gov/catdir/enhancements/fy0829/2008016321-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0829/2008016321-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0829/2008016321-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016585336&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pricing perspectives marketing and management implications of new theories and applications Prix - Fixation - Congrès Pricing Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)1071861417 |
| title | Pricing perspectives marketing and management implications of new theories and applications |
| title_auth | Pricing perspectives marketing and management implications of new theories and applications |
| title_exact_search | Pricing perspectives marketing and management implications of new theories and applications |
| title_exact_search_txtP | Pricing perspectives marketing and management implications of new theories and applications |
| title_full | Pricing perspectives marketing and management implications of new theories and applications ed. by Sandra Rothenberger ... |
| title_fullStr | Pricing perspectives marketing and management implications of new theories and applications ed. by Sandra Rothenberger ... |
| title_full_unstemmed | Pricing perspectives marketing and management implications of new theories and applications ed. by Sandra Rothenberger ... |
| title_short | Pricing perspectives |
| title_sort | pricing perspectives marketing and management implications of new theories and applications |
| title_sub | marketing and management implications of new theories and applications |
| topic | Prix - Fixation - Congrès Pricing Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Prix - Fixation - Congrès Pricing Preispolitik Konferenzschrift 2007 Innsbruck |
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