Marketing als Managementprozess: Grundlagen und Fallstudien
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Zürich
Versus-Verl.
2009
|
| Ausgabe: | 3., aktualisierte Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 189 S Ill., graph. Darst. 240 mm x 170 mm |
| ISBN: | 9783039091218 |
Internformat
MARC
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| 020 | |a 9783039091218 |c Pb. : sfr 39.00 (freier Pr.), EUR 26.00, EUR 26.00 (AT) |9 978-3-03-909121-8 | ||
| 024 | 3 | |a 9783039091218 | |
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| 245 | 1 | 0 | |a Marketing als Managementprozess |b Grundlagen und Fallstudien |c Manfred Bruhn ; Silke Michalski |
| 250 | |a 3., aktualisierte Aufl. | ||
| 264 | 1 | |a Zürich |b Versus-Verl. |c 2009 | |
| 300 | |a 189 S |b Ill., graph. Darst. |c 240 mm x 170 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016580823 | |
Datensatz im Suchindex
| _version_ | 1805090760292302848 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
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| author | Bruhn, Manfred 1949- Boenigk, Silke 1967- |
| author_GND | (DE-588)115483896 (DE-588)123656265 |
| author_facet | Bruhn, Manfred 1949- Boenigk, Silke 1967- |
| author_role | aut aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb s b sb |
| building | Verbundindex |
| bvnumber | BV023397991 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)428243839 (DE-599)DNB988751402 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3., aktualisierte Aufl. |
| format | Book |
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| id | DE-604.BV023397991 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:22:42Z |
| indexdate | 2024-07-20T09:44:56Z |
| institution | BVB |
| isbn | 9783039091218 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016580823 |
| oclc_num | 428243839 |
| open_access_boolean | |
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| owner_facet | DE-N2 DE-706 DE-M347 DE-859 DE-523 DE-1049 DE-473 DE-BY-UBG DE-573 DE-83 DE-20 |
| physical | 189 S Ill., graph. Darst. 240 mm x 170 mm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Versus-Verl. |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski 3., aktualisierte Aufl. Zürich Versus-Verl. 2009 189 S Ill., graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 DE-604 Boenigk, Silke 1967- Verfasser (DE-588)123656265 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3108778&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bruhn, Manfred 1949- Boenigk, Silke 1967- Marketing als Managementprozess Grundlagen und Fallstudien Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 |
| title | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_auth | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_exact_search | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_exact_search_txtP | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_full | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_fullStr | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_full_unstemmed | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_short | Marketing als Managementprozess |
| title_sort | marketing als managementprozess grundlagen und fallstudien |
| title_sub | Grundlagen und Fallstudien |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marketingmanagement Strategisches Management |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3108778&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT bruhnmanfred marketingalsmanagementprozessgrundlagenundfallstudien AT boenigksilke marketingalsmanagementprozessgrundlagenundfallstudien |