Click: what millions of people are doing online and why it matters
An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Hyperion
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends. |
| Beschreibung: | XI, 221 S. graph. Darst. |
| ISBN: | 9781401323042 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023397661 | ||
| 003 | DE-604 | ||
| 005 | 20081008 | ||
| 007 | t| | ||
| 008 | 080715s2008 xxud||| |||| 00||| eng d | ||
| 010 | |a 2008016758 | ||
| 020 | |a 9781401323042 |9 978-1-4013-2304-2 | ||
| 035 | |a (OCoLC)845293558 | ||
| 035 | |a (DE-599)BVBBV023397661 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 | ||
| 050 | 0 | |a ZA4235 | |
| 082 | 0 | |a 006.3/12 | |
| 084 | |a 24,1 |2 ssgn | ||
| 100 | 1 | |a Tancer, Bill |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Click |b what millions of people are doing online and why it matters |c Bill Tancer |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Hyperion |c 2008 | |
| 300 | |a XI, 221 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends. | |
| 650 | 4 | |a Analyse du comportement des internautes (Informatique) | |
| 650 | 4 | |a Internautes - États-Unis - Psychologie | |
| 650 | 4 | |a Internet users |z United States |x Psychology | |
| 650 | 4 | |a Web usage mining | |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Benutzer |0 (DE-588)4138534-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Data Mining |0 (DE-588)4428654-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Benutzerorientierung |0 (DE-588)4391852-9 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | 2 | |a Benutzer |0 (DE-588)4138534-2 |D s |
| 689 | 0 | 3 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 1 | 2 | |a Data Mining |0 (DE-588)4428654-5 |D s |
| 689 | 1 | 3 | |a Benutzerorientierung |0 (DE-588)4391852-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSBMuenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016580499&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016580499 | |
Datensatz im Suchindex
| _version_ | 1822490886783631360 |
|---|---|
| adam_text |
CONTENTS
Acknowledgments
ix
Introduction
1
PART I: UNDERSTANDING OURSELVES
11
Chapter
1:
PPC-Porn, Pills, and Casinos
13
Our fascination with skin, quick fixes, and easy money. Actions speak louder
than words, as aggregate interaction with the underbelly of the Internet
reveals patterns that aren't easy to ascertain from traditional sources.
Chapter
2:
Getting to What We Really Think
33
Do platform stand, voting record, and integrity determine whom we vote for?
Search-term data reveals a lot about a candidate's brand and the half-life of
negative information. See how these insights may innovate the way we
measure brand in the business world.
Chapter
3:
Prom in January
49
Why do searches for "prom dresses" peak the first week of January? Internet
searches reveal that our gut instincts regarding seasonally are often wrong,
resulting in market inefficiencies. We have much to learn from consumers;
we just have to observe collective search patterns.
Chapter
4:
Failed Resolutions and the False Hope Syndrome
69
Our commitment to New Year change is surprisingly short-lived, with "diet"
searches lasting less than a week. Outrageous claims as to how we can improve
ourselves with no effort lead ultimately to the downward spiral of false hope.
Chapter
5:
Celebrity Worship Syndrome
87
The Internet and specifically celebrity blogs have brought unprecedented
public access to the lives of celebrities, fueling our obsession with the famous.
viii
CONTENTS
Chapter
6:
What Are You Afraid Of?
and Other Telling Questions
101
We search on information about our fears—over a thousand unique ones—
from fear of public speaking to fear of elbows and ceiling fans. Search engines
have become a new nonjudgmental place for us to ask questions we are
increasingly less likely to ask each other.
Chapter
7:
Web Who.O
119
Is the
80/20
rule
passé?
With all the hype around Web
2.0,
surprisingly few
Internet users actively create consumer-generated media, giving rise to the
new
1-9-90
rule.
PART II: WHAT'S POSSIBLE WITH WHAT WE KNOW
139
Chapter
8:
Data Rocks and the
Television-Internet Connection
141
Laptops have become increasingly popular in the living room. Our Internet
behavior reveals how we react online to what we see on the tube. As the
television-Internet gap closes, we learn what motivates us to interact.
Chapter
9:
Women Wrestlers and
Arbitraging Financial Markets
155
Does volume of search terms translate to popularity? Is it possible to predict
reality television show votes from how Internet users search? Near real-time
Internet data provides a time advantage over traditional leading economic
indicators.
Chapter
10:
Finding the Early Adopters
171
New technology spreads through society in predictable segments starting
with Innovators and Early Adopters. Internet behavior viewed in the correct
light can help illuminate who the Early Adopters are and what they're doing
today.
Chapter
11:
Super-Connectors and
Predicting the Next Rock Star
185
Visitors to official band websites traditionally come from either social net¬
works or search engines; graphing these two sources of traffic allows us to
visualize Malcolm
Gladwelľs
"tipping point."
Epilogue: Who We Are and Why It Matters
199
Notes
205
Glossary
211
Index
213 |
| adam_txt |
CONTENTS
Acknowledgments
ix
Introduction
1
PART I: UNDERSTANDING OURSELVES
11
Chapter
1:
PPC-Porn, Pills, and Casinos
13
Our fascination with skin, quick fixes, and easy money. Actions speak louder
than words, as aggregate interaction with the underbelly of the Internet
reveals patterns that aren't easy to ascertain from traditional sources.
Chapter
2:
Getting to What We Really Think
33
Do platform stand, voting record, and integrity determine whom we vote for?
Search-term data reveals a lot about a candidate's brand and the half-life of
negative information. See how these insights may innovate the way we
measure brand in the business world.
Chapter
3:
Prom in January
49
Why do searches for "prom dresses" peak the first week of January? Internet
searches reveal that our gut instincts regarding seasonally are often wrong,
resulting in market inefficiencies. We have much to learn from consumers;
we just have to observe collective search patterns.
Chapter
4:
Failed Resolutions and the False Hope Syndrome
69
Our commitment to New Year change is surprisingly short-lived, with "diet"
searches lasting less than a week. Outrageous claims as to how we can improve
ourselves with no effort lead ultimately to the downward spiral of false hope.
Chapter
5:
Celebrity Worship Syndrome
87
The Internet and specifically celebrity blogs have brought unprecedented
public access to the lives of celebrities, fueling our obsession with the famous.
viii
CONTENTS
Chapter
6:
What Are You Afraid Of?
and Other Telling Questions
101
We search on information about our fears—over a thousand unique ones—
from fear of public speaking to fear of elbows and ceiling fans. Search engines
have become a new nonjudgmental place for us to ask questions we are
increasingly less likely to ask each other.
Chapter
7:
Web Who.O
119
Is the
80/20
rule
passé?
With all the hype around Web
2.0,
surprisingly few
Internet users actively create consumer-generated media, giving rise to the
new
1-9-90
rule.
PART II: WHAT'S POSSIBLE WITH WHAT WE KNOW
139
Chapter
8:
Data Rocks and the
Television-Internet Connection
141
Laptops have become increasingly popular in the living room. Our Internet
behavior reveals how we react online to what we see on the tube. As the
television-Internet gap closes, we learn what motivates us to interact.
Chapter
9:
Women Wrestlers and
Arbitraging Financial Markets
155
Does volume of search terms translate to popularity? Is it possible to predict
reality television show votes from how Internet users search? Near real-time
Internet data provides a time advantage over traditional leading economic
indicators.
Chapter
10:
Finding the Early Adopters
171
New technology spreads through society in predictable segments starting
with Innovators and Early Adopters. Internet behavior viewed in the correct
light can help illuminate who the Early Adopters are and what they're doing
today.
Chapter
11:
Super-Connectors and
Predicting the Next Rock Star
185
Visitors to official band websites traditionally come from either social net¬
works or search engines; graphing these two sources of traffic allows us to
visualize Malcolm
Gladwelľs
"tipping point."
Epilogue: Who We Are and Why It Matters
199
Notes
205
Glossary
211
Index
213 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Tancer, Bill |
| author_facet | Tancer, Bill |
| author_role | aut |
| author_sort | Tancer, Bill |
| author_variant | b t bt |
| building | Verbundindex |
| bvnumber | BV023397661 |
| callnumber-first | Z - Library Science |
| callnumber-label | ZA4235 |
| callnumber-raw | ZA4235 |
| callnumber-search | ZA4235 |
| callnumber-sort | ZA 44235 |
| callnumber-subject | ZA - Information Resources |
| ctrlnum | (OCoLC)845293558 (DE-599)BVBBV023397661 |
| dewey-full | 006.3/12 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.3/12 |
| dewey-search | 006.3/12 |
| dewey-sort | 16.3 212 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| discipline_str_mv | Informatik |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV023397661</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20081008</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">080715s2008 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008016758</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781401323042</subfield><subfield code="9">978-1-4013-2304-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845293558</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023397661</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">ZA4235</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">006.3/12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tancer, Bill</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Click</subfield><subfield code="b">what millions of people are doing online and why it matters</subfield><subfield code="c">Bill Tancer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Hyperion</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 221 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Analyse du comportement des internautes (Informatique)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internautes - États-Unis - Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet users</subfield><subfield code="z">United States</subfield><subfield code="x">Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Web usage mining</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Benutzer</subfield><subfield code="0">(DE-588)4138534-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Data Mining</subfield><subfield code="0">(DE-588)4428654-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Benutzerorientierung</subfield><subfield code="0">(DE-588)4391852-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Benutzer</subfield><subfield code="0">(DE-588)4138534-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Data Mining</subfield><subfield code="0">(DE-588)4428654-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Benutzerorientierung</subfield><subfield code="0">(DE-588)4391852-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSBMuenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016580499&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016580499</subfield></datafield></record></collection> |
| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV023397661 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:22:33Z |
| indexdate | 2025-01-28T11:12:30Z |
| institution | BVB |
| isbn | 9781401323042 |
| language | English |
| lccn | 2008016758 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016580499 |
| oclc_num | 845293558 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | XI, 221 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Hyperion |
| record_format | marc |
| spelling | Tancer, Bill Verfasser aut Click what millions of people are doing online and why it matters Bill Tancer 1. ed. New York Hyperion 2008 XI, 221 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends. Analyse du comportement des internautes (Informatique) Internautes - États-Unis - Psychologie Internet users United States Psychology Web usage mining Psychologie (DE-588)4047704-6 gnd rswk-swf Benutzer (DE-588)4138534-2 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Internet (DE-588)4308416-3 s Benutzer (DE-588)4138534-2 s Psychologie (DE-588)4047704-6 s DE-604 Data Mining (DE-588)4428654-5 s Benutzerorientierung (DE-588)4391852-9 s Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016580499&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tancer, Bill Click what millions of people are doing online and why it matters Analyse du comportement des internautes (Informatique) Internautes - États-Unis - Psychologie Internet users United States Psychology Web usage mining Psychologie (DE-588)4047704-6 gnd Benutzer (DE-588)4138534-2 gnd Data Mining (DE-588)4428654-5 gnd Internet (DE-588)4308416-3 gnd Benutzerorientierung (DE-588)4391852-9 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4138534-2 (DE-588)4428654-5 (DE-588)4308416-3 (DE-588)4391852-9 (DE-588)4078704-7 |
| title | Click what millions of people are doing online and why it matters |
| title_auth | Click what millions of people are doing online and why it matters |
| title_exact_search | Click what millions of people are doing online and why it matters |
| title_exact_search_txtP | Click what millions of people are doing online and why it matters |
| title_full | Click what millions of people are doing online and why it matters Bill Tancer |
| title_fullStr | Click what millions of people are doing online and why it matters Bill Tancer |
| title_full_unstemmed | Click what millions of people are doing online and why it matters Bill Tancer |
| title_short | Click |
| title_sort | click what millions of people are doing online and why it matters |
| title_sub | what millions of people are doing online and why it matters |
| topic | Analyse du comportement des internautes (Informatique) Internautes - États-Unis - Psychologie Internet users United States Psychology Web usage mining Psychologie (DE-588)4047704-6 gnd Benutzer (DE-588)4138534-2 gnd Data Mining (DE-588)4428654-5 gnd Internet (DE-588)4308416-3 gnd Benutzerorientierung (DE-588)4391852-9 gnd |
| topic_facet | Analyse du comportement des internautes (Informatique) Internautes - États-Unis - Psychologie Internet users United States Psychology Web usage mining Psychologie Benutzer Data Mining Internet Benutzerorientierung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016580499&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT tancerbill clickwhatmillionsofpeoplearedoingonlineandwhyitmatters |