Is friendship silent when money talks?: how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes
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Bibliographic Details
Main Author: Tuk, Mirjam Alexandra (Author)
Format: Book
Language:English
Published: Rotterdam ERIM, Erasmus Univ. Rotterdam 2008
Series:ERIM Ph.D. series Research in Management 130
Subjects:
Item Description:Rotterdam, Univ., Diss., 2008. - Zsfassung in niederl. Sprache
Physical Description:155 S. graph. Darst.
ISBN:9789058921642

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