Is friendship silent when money talks?: how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Rotterdam
ERIM, Erasmus Univ. Rotterdam
2008
|
| Schriftenreihe: | ERIM Ph.D. series Research in Management
130 |
| Schlagworte: | |
| Beschreibung: | Rotterdam, Univ., Diss., 2008. - Zsfassung in niederl. Sprache |
| Beschreibung: | 155 S. graph. Darst. |
| ISBN: | 9789058921642 |
Internformat
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| 100 | 1 | |a Tuk, Mirjam Alexandra |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Is friendship silent when money talks? |b how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |c Mirjam Alexandra Tuk |
| 246 | 1 | 1 | |a Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| 264 | 1 | |a Rotterdam |b ERIM, Erasmus Univ. Rotterdam |c 2008 | |
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Datensatz im Suchindex
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| author | Tuk, Mirjam Alexandra |
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| bvnumber | BV023392755 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV023392755 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:20:37Z |
| indexdate | 2024-07-09T21:17:35Z |
| institution | BVB |
| isbn | 9789058921642 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016575670 |
| oclc_num | 612028459 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | 155 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | ERIM, Erasmus Univ. Rotterdam |
| record_format | marc |
| series | ERIM Ph.D. series Research in Management |
| series2 | ERIM Ph.D. series Research in Management |
| spelling | Tuk, Mirjam Alexandra Verfasser aut Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes Mirjam Alexandra Tuk Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes Rotterdam ERIM, Erasmus Univ. Rotterdam 2008 155 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ERIM Ph.D. series Research in Management 130 Rotterdam, Univ., Diss., 2008. - Zsfassung in niederl. Sprache Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mund-zu-Mund-Werbung (DE-588)4509885-2 s DE-604 ERIM Ph.D. series Research in Management 130 (DE-604)BV013403788 130 |
| spellingShingle | Tuk, Mirjam Alexandra Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes ERIM Ph.D. series Research in Management Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| subject_GND | (DE-588)4509885-2 (DE-588)4113937-9 |
| title | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| title_alt | Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| title_auth | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| title_exact_search | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| title_exact_search_txtP | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| title_full | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes Mirjam Alexandra Tuk |
| title_fullStr | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes Mirjam Alexandra Tuk |
| title_full_unstemmed | Is friendship silent when money talks? how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes Mirjam Alexandra Tuk |
| title_short | Is friendship silent when money talks? |
| title_sort | is friendship silent when money talks how people respond to word of mouth marketing speelt vriendschap geen rol meer als er geld in het spel komt hoe mensen reageren op mond toto mond marketing campagnes |
| title_sub | how people respond to word-of-mouth marketing = Speelt vriendschap geen rol meer als er geld in het spel komt? - Hoe mensen reageren op mond-toto-mond marketing campagnes |
| topic | Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| topic_facet | Mund-zu-Mund-Werbung Hochschulschrift |
| volume_link | (DE-604)BV013403788 |
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