Holdings: Strategic marketing problems

Strategic marketing problems: cases and comments

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Bibliographic Details
Main Authors:	Kerin, Roger A. 1947- (Author), Peterson, Robert A. 1944- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Prentice Hall 2001
Edition:	9. ed.
Subjects:	Besluitvorming Marketing Strategisch management Marketing > Decision making > Case studies Marketing > Management > Case studies Strategisches Management Marketingstrategie Fallstudiensammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and indexes
Physical Description:	XIII, 729 S. Ill., graph. Darst. 29 cm
ISBN:	0130276618

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MARC


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adam_text	Contents Preface xi CHAPTER 1 Foundations of Strategic Marketing Management 1 Appendix: A Sample Marketing Plan 17 CHAPTER 2 Financial Aspects of Marketing Management 33 CHAPTER 3 Marketing Decision Making and Case Analysis 51 CHAPTER 4 Opportunity Analysis and Market Targeting 63 Quetzal Collections, Inc. 73 Roger A. Kerin and Robert A. Peterson JonesBlair Company 76 Roger A. Kerin Tyler Pet Foods, Inc. 86 Roger A. Kerin Curtis Automotive Hoist: Market Opportunities in the European Union 97 Gordon H. G McDougall Frito-Lay s® Dips 107 Roger A. Kerin and Jeanne Bertels South Delaware Coors, Inc. 119 James E. Nelson and EricJ. Karson CHAPTER 5 Product and Service Strategy and Brand Management 129 Zoecon Corporation: Insect Growth Regulators l-2 Roger A. Kerin and Larry Smith Ms-Tique Corporation 153 Roger A. Kerin Manor Memorial Hospital: Downtown Health Clinic 161 Roger A. Kerin Procter Gamble, Inc.: Scope 173 Gordon H. G McDougall and Franklin Ramsoomair Frito-Lay Company: Cracker Jack 186 Roger A. Kerin Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity 213 Roger A. Kerin and Wayne Swisher CHAPTER 6 Integrated Marketing Communication Strategy and Management 225 Throckmorten Furniture, Inc. (A) 235 Roger A. Kerin Throckmorten Furniture, Inc. (B) 216 Roger A. Kerin Cadbury Beverages, Inc.: Crush® Brand 249 Roger A. Kerin vii viii Drypers Corporation: National Television Advertising Campaign 264 Roger A. Kerin Price Waterhouse 273 Roger A. Kerin, Angela Bullard, and Lawrence Cervetti Godiva Europe 286 Jean-Jacques Lambin CHAPTER 7 Marketing Channel Strategy and Management 305 Dell Computer Corporation: The Higher Education Market 316 Robert A. Peterson Amway Japan Limited 330 Yoshinori Fujikawa, Patrick Reinmoeller, David J.Arnold, and John A. Quelch Goodyear Tire and Rubber Company 356 Roger A. Kerin Hendison Electronics Corporation 368 Roger A. Kerin Chesterton Carpet Mills, Inc. 374 Roger A. Kerin CHAPTER 8 Pricing Strategy and Management 383 Southwest Airlines 393 Roger A. Kerin Burroughs Wellcome Company: Retrovir 413 Roger A. Kerin and Angela Bullard Afton Industries 425 Roger A. Kerin Augustine Medical, Inc.: The Bair Hugger® Patient Warming System 431 Roger A. Kerin, Michael Gilbertson, and William Rudelius Seagram hi Taiwan: Scotch and Cognac Pricing 441 Claude Lanfranconi Texas Instruments: Global Pricing in the Semiconductor Industry 448 Per V. Jenster, B. Jaworski, and Michael Stanford CONTENTS CHAPTER 9 Interactive Marketing and Electronic Commerce 459 Peapod: Moving to the Internet 471 Mohanbir Sawhney Amazon.com: Winning the On-line Book Wars 495 Mohanbir Sawhney Arrow Electronics, Inc. 519 Das Narayandas Vector Marketing Corporation: CUTCO, The World s Finest Cutlery 538 Robert A. Peterson CHAPTER 10 Marketing Strategy Reformulation: The Control Process 551 Pharmacia Upjohn, Inc.: Rogaine Hair Regrowth Treatment 560 Roger A. Kerin 3M Telecom Systems Division: Fibrlok™ Splice 577 Robert A. Peterson The Circle K Corporation 588 Roger A. Kerin Marshall Museum of Art 599 Roger A, Kerin CHAPTER 11 Comprehensive Marketing Programs 609 Frito-Lay, Inc.: Sun Chips™ Multigrain Snacks 614 Roger A. Kerin and Kenneth R. Lukaska United States Census Bureau: Marketing Services Office 631 Robert A. Peterson Biopure Corporation 644 John Gourville CIMA Mountaineering, Inc. 660 Lawrence M. Lamont Blair Water Purifiers India 678 James E. Nelson CONTENTS APPENDIX Preparing a Written Case Analysis 693 Republic National Bank of Dallas: NOW Accounts 693 Roger A. Kerin Student Analysis: Republic National Bank of Dallas: NOW Accounts 703 ix Glossary of Selected Marketing Terms and Concepts 709 Subject Index 713 Company Index 723 Brand Index 727
adam_txt	Contents Preface xi CHAPTER 1 Foundations of Strategic Marketing Management 1 Appendix: A Sample Marketing Plan 17 CHAPTER 2 Financial Aspects of Marketing Management 33 CHAPTER 3 Marketing Decision Making and Case Analysis 51 CHAPTER 4 Opportunity Analysis and Market Targeting 63 Quetzal Collections, Inc. 73 Roger A. Kerin and Robert A. Peterson JonesBlair Company 76 Roger A. Kerin Tyler Pet Foods, Inc. 86 Roger A. Kerin Curtis Automotive Hoist: Market Opportunities in the European Union 97 Gordon H. G McDougall Frito-Lay's® Dips 107 Roger A. Kerin and Jeanne Bertels South Delaware Coors, Inc. 119 James E. Nelson and EricJ. Karson CHAPTER 5 Product and Service Strategy and Brand Management 129 Zoecon Corporation: Insect Growth Regulators l-2 Roger A. Kerin and Larry Smith Ms-Tique Corporation 153 Roger A. Kerin Manor Memorial Hospital: Downtown Health Clinic 161 Roger A. Kerin Procter Gamble, Inc.: Scope 173 Gordon H. G McDougall and Franklin Ramsoomair Frito-Lay Company: Cracker Jack 186 Roger A. Kerin Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity 213 Roger A. Kerin and Wayne Swisher CHAPTER 6 Integrated Marketing Communication Strategy and Management 225 Throckmorten Furniture, Inc. (A) 235 Roger A. Kerin Throckmorten Furniture, Inc. (B) 216 Roger A. Kerin Cadbury Beverages, Inc.: Crush® Brand 249 Roger A. Kerin vii viii Drypers Corporation: National Television Advertising Campaign 264 Roger A. Kerin Price Waterhouse 273 Roger A. Kerin, Angela Bullard, and Lawrence Cervetti Godiva Europe 286 Jean-Jacques Lambin CHAPTER 7 Marketing Channel Strategy and Management 305 Dell Computer Corporation: The Higher Education Market 316 Robert A. Peterson Amway Japan Limited 330 Yoshinori Fujikawa, Patrick Reinmoeller, David J.Arnold, and John A. Quelch Goodyear Tire and Rubber Company 356 Roger A. Kerin Hendison Electronics Corporation 368 Roger A. Kerin Chesterton Carpet Mills, Inc. 374 Roger A. Kerin CHAPTER 8 Pricing Strategy and Management 383 Southwest Airlines 393 Roger A. Kerin Burroughs Wellcome Company: Retrovir 413 Roger A. Kerin and Angela Bullard Afton Industries 425 Roger A. Kerin Augustine Medical, Inc.: The Bair Hugger® Patient Warming System 431 Roger A. Kerin, Michael Gilbertson, and William Rudelius Seagram hi Taiwan: Scotch and Cognac Pricing 441 Claude Lanfranconi Texas Instruments: Global Pricing in the Semiconductor Industry 448 Per V. Jenster, B. Jaworski, and Michael Stanford CONTENTS CHAPTER 9 Interactive Marketing and Electronic Commerce 459 Peapod: Moving to the Internet 471 Mohanbir Sawhney Amazon.com: Winning the On-line Book Wars 495 Mohanbir Sawhney Arrow Electronics, Inc. 519 Das Narayandas Vector Marketing Corporation: "CUTCO, The World's Finest Cutlery" 538 Robert A. Peterson CHAPTER 10 Marketing Strategy Reformulation: The Control Process 551 Pharmacia Upjohn, Inc.: Rogaine Hair Regrowth Treatment 560 Roger A. Kerin 3M Telecom Systems Division: Fibrlok™ Splice 577 Robert A. Peterson The Circle K Corporation 588 Roger A. Kerin Marshall Museum of Art 599 Roger A, Kerin CHAPTER 11 Comprehensive Marketing Programs 609 Frito-Lay, Inc.: Sun Chips™ Multigrain Snacks 614 Roger A. Kerin and Kenneth R. Lukaska United States Census Bureau: Marketing Services Office 631 Robert A. Peterson Biopure Corporation 644 John Gourville CIMA Mountaineering, Inc. 660 Lawrence M. Lamont Blair Water Purifiers India 678 James E. Nelson CONTENTS APPENDIX Preparing a Written Case Analysis 693 Republic National Bank of Dallas: NOW Accounts 693 Roger A. Kerin Student Analysis: Republic National Bank of Dallas: NOW Accounts 703 ix Glossary of Selected Marketing Terms and Concepts 709 Subject Index 713 Company Index 723 Brand Index 727
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author	Kerin, Roger A. 1947- Peterson, Robert A. 1944-
author_GND	(DE-588)132951606 (DE-588)135570115
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callnumber-subject	HF - Commerce
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discipline_str_mv	Wirtschaftswissenschaften
edition	9. ed.
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spelling	Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 9. ed. Upper Saddle River, NJ Prentice Hall 2001 XIII, 729 S. Ill., graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. 1944- Verfasser (DE-588)135570115 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kerin, Roger A. 1947- Peterson, Robert A. 1944- Strategic marketing problems cases and comments Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3
title	Strategic marketing problems cases and comments
title_auth	Strategic marketing problems cases and comments
title_exact_search	Strategic marketing problems cases and comments
title_exact_search_txtP	Strategic marketing problems cases and comments
title_full	Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson
title_fullStr	Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson
title_full_unstemmed	Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson
title_short	Strategic marketing problems
title_sort	strategic marketing problems cases and comments
title_sub	cases and comments
topic	Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Besluitvorming Marketing Strategisch management Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingstrategie Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments

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