Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2001
|
| Ausgabe: | 9. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XIII, 729 S. Ill., graph. Darst. 29 cm |
| ISBN: | 0130276618 |
Internformat
MARC
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| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 9. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2001 | |
| 300 | |a XIII, 729 S. |b Ill., graph. Darst. |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 7 | |a Besluitvorming |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804137770041475072 |
|---|---|
| adam_text | Contents
Preface xi
CHAPTER 1
Foundations of Strategic Marketing
Management 1
Appendix: A Sample Marketing Plan 17
CHAPTER 2
Financial Aspects of Marketing
Management 33
CHAPTER 3
Marketing Decision Making and Case
Analysis 51
CHAPTER 4
Opportunity Analysis and Market
Targeting 63
Quetzal Collections, Inc. 73
Roger A. Kerin and Robert A. Peterson
Jones*Blair Company 76
Roger A. Kerin
Tyler Pet Foods, Inc. 86
Roger A. Kerin
Curtis Automotive Hoist: Market
Opportunities in the European Union 97
Gordon H. G McDougall
Frito-Lay s® Dips 107
Roger A. Kerin and Jeanne Bertels
South Delaware Coors, Inc. 119
James E. Nelson and EricJ. Karson
CHAPTER 5
Product and Service Strategy
and Brand Management 129
Zoecon Corporation: Insect
Growth Regulators l-*2
Roger A. Kerin and Larry Smith
Ms-Tique Corporation 153
Roger A. Kerin
Manor Memorial Hospital:
Downtown Health Clinic 161
Roger A. Kerin
Procter Gamble, Inc.: Scope 173
Gordon H. G McDougall and
Franklin Ramsoomair
Frito-Lay Company: Cracker Jack 186
Roger A. Kerin
Swisher Mower and Machine
Company: Evaluating a Private
Brand Opportunity 213
Roger A. Kerin and Wayne Swisher
CHAPTER 6
Integrated Marketing Communication
Strategy and Management 225
Throckmorten Furniture, Inc. (A) 235
Roger A. Kerin
Throckmorten Furniture, Inc. (B) 216
Roger A. Kerin
Cadbury Beverages, Inc.:
Crush® Brand 249
Roger A. Kerin
vii
viii
Drypers Corporation: National
Television Advertising Campaign 264
Roger A. Kerin
Price Waterhouse 273
Roger A. Kerin, Angela Bullard,
and Lawrence Cervetti
Godiva Europe 286
Jean-Jacques Lambin
CHAPTER 7
Marketing Channel Strategy
and Management 305
Dell Computer Corporation:
The Higher Education Market 316
Robert A. Peterson
Amway Japan Limited 330
Yoshinori Fujikawa, Patrick Reinmoeller,
David J.Arnold, and John A. Quelch
Goodyear Tire and Rubber
Company 356
Roger A. Kerin
Hendison Electronics Corporation 368
Roger A. Kerin
Chesterton Carpet Mills, Inc. 374
Roger A. Kerin
CHAPTER 8
Pricing Strategy and Management 383
Southwest Airlines 393
Roger A. Kerin
Burroughs Wellcome Company:
Retrovir 413
Roger A. Kerin and Angela Bullard
Afton Industries 425
Roger A. Kerin
Augustine Medical, Inc.: The Bair
Hugger® Patient Warming System 431
Roger A. Kerin, Michael Gilbertson, and
William Rudelius
Seagram hi Taiwan: Scotch
and Cognac Pricing 441
Claude Lanfranconi
Texas Instruments: Global Pricing in
the Semiconductor Industry 448
Per V. Jenster, B. Jaworski, and
Michael Stanford
CONTENTS
CHAPTER 9
Interactive Marketing
and Electronic Commerce 459
Peapod: Moving to the Internet 471
Mohanbir Sawhney
Amazon.com: Winning the
On-line Book Wars 495
Mohanbir Sawhney
Arrow Electronics, Inc. 519
Das Narayandas
Vector Marketing Corporation:
CUTCO, The World s Finest Cutlery 538
Robert A. Peterson
CHAPTER 10
Marketing Strategy Reformulation:
The Control Process 551
Pharmacia Upjohn, Inc.:
Rogaine Hair Regrowth Treatment 560
Roger A. Kerin
3M Telecom Systems Division:
Fibrlok™ Splice 577
Robert A. Peterson
The Circle K Corporation 588
Roger A. Kerin
Marshall Museum of Art 599
Roger A, Kerin
CHAPTER 11
Comprehensive Marketing
Programs 609
Frito-Lay, Inc.: Sun Chips™
Multigrain Snacks 614
Roger A. Kerin and Kenneth R. Lukaska
United States Census Bureau:
Marketing Services Office 631
Robert A. Peterson
Biopure Corporation 644
John Gourville
CIMA Mountaineering, Inc. 660
Lawrence M. Lamont
Blair Water Purifiers India 678
James E. Nelson
CONTENTS
APPENDIX
Preparing a Written Case Analysis 693
Republic National Bank of Dallas:
NOW Accounts 693
Roger A. Kerin
Student Analysis: Republic National
Bank of Dallas: NOW Accounts 703
ix
Glossary of Selected Marketing
Terms and Concepts 709
Subject Index 713
Company Index 723
Brand Index 727
|
| adam_txt |
Contents
Preface xi
CHAPTER 1
Foundations of Strategic Marketing
Management 1
Appendix: A Sample Marketing Plan 17
CHAPTER 2
Financial Aspects of Marketing
Management 33
CHAPTER 3
Marketing Decision Making and Case
Analysis 51
CHAPTER 4
Opportunity Analysis and Market
Targeting 63
Quetzal Collections, Inc. 73
Roger A. Kerin and Robert A. Peterson
Jones*Blair Company 76
Roger A. Kerin
Tyler Pet Foods, Inc. 86
Roger A. Kerin
Curtis Automotive Hoist: Market
Opportunities in the European Union 97
Gordon H. G McDougall
Frito-Lay's® Dips 107
Roger A. Kerin and Jeanne Bertels
South Delaware Coors, Inc. 119
James E. Nelson and EricJ. Karson
CHAPTER 5
Product and Service Strategy
and Brand Management 129
Zoecon Corporation: Insect
Growth Regulators l-*2
Roger A. Kerin and Larry Smith
Ms-Tique Corporation 153
Roger A. Kerin
Manor Memorial Hospital:
Downtown Health Clinic 161
Roger A. Kerin
Procter Gamble, Inc.: Scope 173
Gordon H. G McDougall and
Franklin Ramsoomair
Frito-Lay Company: Cracker Jack 186
Roger A. Kerin
Swisher Mower and Machine
Company: Evaluating a Private
Brand Opportunity 213
Roger A. Kerin and Wayne Swisher
CHAPTER 6
Integrated Marketing Communication
Strategy and Management 225
Throckmorten Furniture, Inc. (A) 235
Roger A. Kerin
Throckmorten Furniture, Inc. (B) 216
Roger A. Kerin
Cadbury Beverages, Inc.:
Crush® Brand 249
Roger A. Kerin
vii
viii
Drypers Corporation: National
Television Advertising Campaign 264
Roger A. Kerin
Price Waterhouse 273
Roger A. Kerin, Angela Bullard,
and Lawrence Cervetti
Godiva Europe 286
Jean-Jacques Lambin
CHAPTER 7
Marketing Channel Strategy
and Management 305
Dell Computer Corporation:
The Higher Education Market 316
Robert A. Peterson
Amway Japan Limited 330
Yoshinori Fujikawa, Patrick Reinmoeller,
David J.Arnold, and John A. Quelch
Goodyear Tire and Rubber
Company 356
Roger A. Kerin
Hendison Electronics Corporation 368
Roger A. Kerin
Chesterton Carpet Mills, Inc. 374
Roger A. Kerin
CHAPTER 8
Pricing Strategy and Management 383
Southwest Airlines 393
Roger A. Kerin
Burroughs Wellcome Company:
Retrovir 413
Roger A. Kerin and Angela Bullard
Afton Industries 425
Roger A. Kerin
Augustine Medical, Inc.: The Bair
Hugger® Patient Warming System 431
Roger A. Kerin, Michael Gilbertson, and
William Rudelius
Seagram hi Taiwan: Scotch
and Cognac Pricing 441
Claude Lanfranconi
Texas Instruments: Global Pricing in
the Semiconductor Industry 448
Per V. Jenster, B. Jaworski, and
Michael Stanford
CONTENTS
CHAPTER 9
Interactive Marketing
and Electronic Commerce 459
Peapod: Moving to the Internet 471
Mohanbir Sawhney
Amazon.com: Winning the
On-line Book Wars 495
Mohanbir Sawhney
Arrow Electronics, Inc. 519
Das Narayandas
Vector Marketing Corporation:
"CUTCO, The World's Finest Cutlery" 538
Robert A. Peterson
CHAPTER 10
Marketing Strategy Reformulation:
The Control Process 551
Pharmacia Upjohn, Inc.:
Rogaine Hair Regrowth Treatment 560
Roger A. Kerin
3M Telecom Systems Division:
Fibrlok™ Splice 577
Robert A. Peterson
The Circle K Corporation 588
Roger A. Kerin
Marshall Museum of Art 599
Roger A, Kerin
CHAPTER 11
Comprehensive Marketing
Programs 609
Frito-Lay, Inc.: Sun Chips™
Multigrain Snacks 614
Roger A. Kerin and Kenneth R. Lukaska
United States Census Bureau:
Marketing Services Office 631
Robert A. Peterson
Biopure Corporation 644
John Gourville
CIMA Mountaineering, Inc. 660
Lawrence M. Lamont
Blair Water Purifiers India 678
James E. Nelson
CONTENTS
APPENDIX
Preparing a Written Case Analysis 693
Republic National Bank of Dallas:
NOW Accounts 693
Roger A. Kerin
Student Analysis: Republic National
Bank of Dallas: NOW Accounts 703
ix
Glossary of Selected Marketing
Terms and Concepts 709
Subject Index 713
Company Index 723
Brand Index 727 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:20:24Z |
| indexdate | 2024-07-09T21:17:34Z |
| institution | BVB |
| isbn | 0130276618 |
| language | English |
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| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 9. ed. Upper Saddle River, NJ Prentice Hall 2001 XIII, 729 S. Ill., graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. 1944- Verfasser (DE-588)135570115 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. 1947- Peterson, Robert A. 1944- Strategic marketing problems cases and comments Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_exact_search_txtP | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Besluitvorming gtt Marketing gtt Strategisch management gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Besluitvorming Marketing Strategisch management Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingstrategie Fallstudiensammlung |
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