APA (7th ed.) Citation

Andersen, H., & Ritter, T. (2008). Inside the customer universe: How to build unique customer insight for profitable growth and market leadership. Wiley.

Chicago Style (17th ed.) Citation

Andersen, Henrik, and Thomas Ritter. Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership. Chichester: Wiley, 2008.

MLA (9th ed.) Citation

Andersen, Henrik, and Thomas Ritter. Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership. Wiley, 2008.