Andersen, H., & Ritter, T. (2008). Inside the customer universe: How to build unique customer insight for profitable growth and market leadership. Wiley.
Chicago-Zitierstil (17. Ausg.)Andersen, Henrik, und Thomas Ritter. Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership. Chichester: Wiley, 2008.
MLA-Zitierstil (9. Ausg.)Andersen, Henrik, und Thomas Ritter. Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership. Wiley, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.